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Usability Test Results For
Yushan National Park
Ecological Protected Area

Edward Chang ‧ Melinda Yang ‧ Yu Hou
12/5/2012
Agenda
‧

Website Background
‧

Persona and Test Subjects
‧

Usability Tasks
‧

Results of Findings
and Improvements
‧

Overall Impression
Background
Yushan National Park has
launched the online entry
application system to replace
the original paper application,
but some parts of the
interface cause usage
complexity

The testing goals include how
easily new users navigate the site
and whether they can collect
specific information
Yushan National Park Entry Team
is seeking improvements to
provide a positive user experience
and increase usage frequency

http://mountain.ysnp.gov.tw/english/index.aspx
Primary user: Young adventure
The young adventurer has a regular exercise
habit; he/she exercises more than once a
week and goes hiking or camping once a
year. Most of them are still college students
or college-educated. Their personal income
is less than $20,000 a year. The young
adventurer has a moderate or advanced
degree of web saviness and is budgetconscious. When they go hiking or camping,
they seek accessible information initiatively
instead of spending money on a travel
agency.
These advocates include students,
backpackers, family members and friends.
The adventurer will be looking for a wealth of
information and clear applied methods on
related websites, like Yushan National Park
Ecological Protected Area Online Park Entry
Application.
Test subjects
5 men, 1 woman
6 subjects were ages of 19 to 25
5 with personal income under $10,000
5 exercise at least once a week
5 went camping or mountain climbing in the past
12 months
5 saw outdoor recreation opportunities as
important
Usability Tasks
Task1. Reactions to the home page
o Getting the message across effectively

Task2. Plan a visit
o Checking trail status, finding route map and lodging information

Task3. Preparation
o Realizing what document to get before entry

Task4. Apply for entry
o Completing the application process

Task5. Obtain the permit
o Inputting required information and printing out
View Recordings of Sessions
Arian audio: https://docs.google.com/open?id=0B-We5xN7jURmM290dkNvNS1JU1E
Arian video: https://docs.google.com/open?id=0B-We5xN7jURmQUNKOWRxOVJrTzg
Grace audio: https://docs.google.com/open?id=0B-We5xN7jURmU0tkT3hndWxvV3M
Grace video: https://docs.google.com/open?id=0B-We5xN7jURmVVdFN2ItYVBQUXM
Jack audio: https://docs.google.com/open?id=0B-We5xN7jURmYTV1Nzk0RVhsaVE
James audio: https://docs.google.com/open?id=0B-We5xN7jURmYWdHQ213dkJxZjA
Kevin audio: https://docs.google.com/open?id=0B-We5xN7jURmcDgxd2EtaVZlckU
VT video: https://docs.google.com/open?id=0B-We5xN7jURmeWNZWU1OUW9YcXM
Home page
Home page Impression
50% identified the site is mainly
for National park entry application
30% identified it is for
environmental protection
First they noticed the board then
the primary navigation

★ Average impression is 4 stars
Like and Dislike
Like
"Visual and clear
navigation." - James
"Eye-catching color,
beautiful design with
adorable pheasant."
-Vinh-Thuy

Dislike


100% frustrated to use limited
mobility drop-down menu



50% preferred real national
park background pictures



Confused about some labeling
like" Draw Results" and " How
to use the system" "No idea
about what the system is for. It
could be whole website usage
problem and resolution." -Jack
Improvements
Site identity and mission:
o Making the site ID
more visible by
changing the original
text color
o Adding clear tagline
below the Site ID
Improvements
o Clear entry points for new users by giving a more
self-explanatory name, “First time? Go for permit
to entry,” instead of “ Why do
o Short description of Draw operation on the board
Plan a Visit
Expectation of Current Status of Trail
 100% participants has no problem with what
to expect on current status of trail. Some of
them provided additional suggestions.
 “I expect to see weather condition and warning.”

-----Kevin
 “Trail list. If the trail open or not”

----- Jack
 “Maybe current event.”

-----Grace
Find the Route Map
 85% participants

incorrectly clicked
the left map first
 1 participant
incorrectly clicked
“Cabin and
Campground
Availability”
Improvement
 Make the link
more visible
 Reconfigure the
content lay out
Find Locations to Stay
 60% participants:

camps and cabins
 30% participants:
visitor centers
Improvement
 Redesign the icons for visitor center

 Reorder the icon sequence:
Peak
Visitor Center/Service Center
Trail Head
Cabin
Camp

Original
Cabin Capacity
 2 participants successfully

clicked
“The Capacity of
Campground”

 3 participants tried to

click camp icons on the map
 1 participants clicked
“Cabin and Campground
Availability”
Improvement
 Make camp and cabin icon

on the map link to
corresponding page
 Change the label “Camp

and Cabin Availability” to
“Camp and Cabin
Reserved Status”
 Change the label “The

Capacity of Campground”
to “Lodging Information”
What do the numbers mean?
 1 out of 6 participants

correctly guessed it’s
about applied
applicants

 3 participants guessed

it’s about available
beds or tents
 1 participants guessed
it’s about how many
people will show up
 1 participant had no
idea
Improvement
 Move the description about

the number to the top
 Make the number on the

calendar stand for the
number of campground
availability, as most
participants have expected
Get an Entry Permit
2 out of 6 participants
found out they need
permit before entering
the park
1 participant
misunderstood the
question
2 out of 6 participants
went to FAQ and took a
while to find out
1 participant didn’t find
out until being offered
with a hint
Improvement
 Set a specific floating

navigation bar on the
website for applying for
a permit
 Enlarge and use

another font of “Online
Park Entry Application”
Apply for
Entry
Apply for Entry
 50% participants

clicked the correct
path "Online
Application“
 50% participants
identified the
wrong link under
"Permit
Application
Methods.“
Improvement
 Labeling of "Online

Application" should
be more visible
 Description in

"Permit Application
Methods" should be
more obvious
 Distinct with

National Police
Agency's Online
Application
Application Process
 50% users got confused with

Team Leader and Team
Member scenario, they chose
Team Member and failed to
enter the next process
 None of the participants have
major problem during the
entire application process
 Minor issues confused the
participants
Minors Improvement

“I think the do not collect animals and plants should
be bold because it emphasize it’s a protected area.”
-Vinh-Thuy
Minors Improvement
 Selection of Nationality

should separate Europe
and America
“I’m entering from USA,
there supposed to be a
USA.” -James
 “I got confused at IP

labeling. I guessed it will
show my IP, but it’s not.”
-Jack
 All participants ignored

the provided example to
input country code in cell
phone
Minors Improvement
 “I don’t know what by

bed first mean?”
-Jack
 Description of

camping condition
should change to
camping preference
Ex: prefer bed first or
will bring personal
tent
Minors Improvement
 “Aw… I have no

idea what that
Asian language
means.” -Arian
 Alert message

boxes in Chinese
should interpret
into English
Ease of Performing the Application Process
 30% in between, 70%

easy
 One participant
disliked the multiple
language, another
liked it
“The other language
distracted me.”

“I like the Chinese
character, they should
add the Chinese name
on homepage.”
Guess the Process after Application
 From the overall walk

through, none of the
participants recalled or
guessed right on “Draw”
 One participant found

the draw under “Permit
Application Method.”
Other searched through
pages like: FAQ,
Application Inquiry
Improvement
 Provide the Draw

information at the
final page of
application process

 The information

should be more visible
on the site. Ex: Home
page, Permit
Application Method

 People tend to think

once you reserved, you
get the permit.
“In USA, you reserved,
you get to go.” -Kevin
Print the Permit
 None of the

participants have
problem on finding
where to print out the
permit
 100% expected to see
the official permit
“It looks offcial.”
-Grace
“It got a seal!”
-Vinh-Thuy
Overall Impressions
30% the same

70% participants dropped
0.5 - 1 star

★ Overall 3.6 stars
65% participants think the
website is more serious than
the first impression

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Usability Test Results - Yushan National Park

  • 1. Usability Test Results For Yushan National Park Ecological Protected Area Edward Chang ‧ Melinda Yang ‧ Yu Hou 12/5/2012
  • 2. Agenda ‧ Website Background ‧ Persona and Test Subjects ‧ Usability Tasks ‧ Results of Findings and Improvements ‧ Overall Impression
  • 3. Background Yushan National Park has launched the online entry application system to replace the original paper application, but some parts of the interface cause usage complexity The testing goals include how easily new users navigate the site and whether they can collect specific information Yushan National Park Entry Team is seeking improvements to provide a positive user experience and increase usage frequency http://mountain.ysnp.gov.tw/english/index.aspx
  • 4. Primary user: Young adventure The young adventurer has a regular exercise habit; he/she exercises more than once a week and goes hiking or camping once a year. Most of them are still college students or college-educated. Their personal income is less than $20,000 a year. The young adventurer has a moderate or advanced degree of web saviness and is budgetconscious. When they go hiking or camping, they seek accessible information initiatively instead of spending money on a travel agency. These advocates include students, backpackers, family members and friends. The adventurer will be looking for a wealth of information and clear applied methods on related websites, like Yushan National Park Ecological Protected Area Online Park Entry Application.
  • 5.
  • 6. Test subjects 5 men, 1 woman 6 subjects were ages of 19 to 25 5 with personal income under $10,000 5 exercise at least once a week 5 went camping or mountain climbing in the past 12 months 5 saw outdoor recreation opportunities as important
  • 7. Usability Tasks Task1. Reactions to the home page o Getting the message across effectively Task2. Plan a visit o Checking trail status, finding route map and lodging information Task3. Preparation o Realizing what document to get before entry Task4. Apply for entry o Completing the application process Task5. Obtain the permit o Inputting required information and printing out
  • 8. View Recordings of Sessions Arian audio: https://docs.google.com/open?id=0B-We5xN7jURmM290dkNvNS1JU1E Arian video: https://docs.google.com/open?id=0B-We5xN7jURmQUNKOWRxOVJrTzg Grace audio: https://docs.google.com/open?id=0B-We5xN7jURmU0tkT3hndWxvV3M Grace video: https://docs.google.com/open?id=0B-We5xN7jURmVVdFN2ItYVBQUXM Jack audio: https://docs.google.com/open?id=0B-We5xN7jURmYTV1Nzk0RVhsaVE James audio: https://docs.google.com/open?id=0B-We5xN7jURmYWdHQ213dkJxZjA Kevin audio: https://docs.google.com/open?id=0B-We5xN7jURmcDgxd2EtaVZlckU VT video: https://docs.google.com/open?id=0B-We5xN7jURmeWNZWU1OUW9YcXM
  • 10. Home page Impression 50% identified the site is mainly for National park entry application 30% identified it is for environmental protection First they noticed the board then the primary navigation ★ Average impression is 4 stars
  • 11. Like and Dislike Like "Visual and clear navigation." - James "Eye-catching color, beautiful design with adorable pheasant." -Vinh-Thuy Dislike  100% frustrated to use limited mobility drop-down menu  50% preferred real national park background pictures  Confused about some labeling like" Draw Results" and " How to use the system" "No idea about what the system is for. It could be whole website usage problem and resolution." -Jack
  • 12. Improvements Site identity and mission: o Making the site ID more visible by changing the original text color o Adding clear tagline below the Site ID
  • 13. Improvements o Clear entry points for new users by giving a more self-explanatory name, “First time? Go for permit to entry,” instead of “ Why do o Short description of Draw operation on the board
  • 15. Expectation of Current Status of Trail  100% participants has no problem with what to expect on current status of trail. Some of them provided additional suggestions.  “I expect to see weather condition and warning.” -----Kevin  “Trail list. If the trail open or not” ----- Jack  “Maybe current event.” -----Grace
  • 16. Find the Route Map  85% participants incorrectly clicked the left map first  1 participant incorrectly clicked “Cabin and Campground Availability”
  • 17. Improvement  Make the link more visible  Reconfigure the content lay out
  • 18. Find Locations to Stay  60% participants: camps and cabins  30% participants: visitor centers
  • 19. Improvement  Redesign the icons for visitor center  Reorder the icon sequence: Peak Visitor Center/Service Center Trail Head Cabin Camp Original
  • 20. Cabin Capacity  2 participants successfully clicked “The Capacity of Campground”  3 participants tried to click camp icons on the map  1 participants clicked “Cabin and Campground Availability”
  • 21. Improvement  Make camp and cabin icon on the map link to corresponding page  Change the label “Camp and Cabin Availability” to “Camp and Cabin Reserved Status”  Change the label “The Capacity of Campground” to “Lodging Information”
  • 22. What do the numbers mean?  1 out of 6 participants correctly guessed it’s about applied applicants  3 participants guessed it’s about available beds or tents  1 participants guessed it’s about how many people will show up  1 participant had no idea
  • 23. Improvement  Move the description about the number to the top  Make the number on the calendar stand for the number of campground availability, as most participants have expected
  • 24. Get an Entry Permit 2 out of 6 participants found out they need permit before entering the park 1 participant misunderstood the question 2 out of 6 participants went to FAQ and took a while to find out 1 participant didn’t find out until being offered with a hint
  • 25. Improvement  Set a specific floating navigation bar on the website for applying for a permit  Enlarge and use another font of “Online Park Entry Application”
  • 27. Apply for Entry  50% participants clicked the correct path "Online Application“  50% participants identified the wrong link under "Permit Application Methods.“
  • 28. Improvement  Labeling of "Online Application" should be more visible  Description in "Permit Application Methods" should be more obvious  Distinct with National Police Agency's Online Application
  • 29. Application Process  50% users got confused with Team Leader and Team Member scenario, they chose Team Member and failed to enter the next process  None of the participants have major problem during the entire application process  Minor issues confused the participants
  • 30. Minors Improvement “I think the do not collect animals and plants should be bold because it emphasize it’s a protected area.” -Vinh-Thuy
  • 31. Minors Improvement  Selection of Nationality should separate Europe and America “I’m entering from USA, there supposed to be a USA.” -James  “I got confused at IP labeling. I guessed it will show my IP, but it’s not.” -Jack  All participants ignored the provided example to input country code in cell phone
  • 32. Minors Improvement  “I don’t know what by bed first mean?” -Jack  Description of camping condition should change to camping preference Ex: prefer bed first or will bring personal tent
  • 33. Minors Improvement  “Aw… I have no idea what that Asian language means.” -Arian  Alert message boxes in Chinese should interpret into English
  • 34. Ease of Performing the Application Process  30% in between, 70% easy  One participant disliked the multiple language, another liked it “The other language distracted me.” “I like the Chinese character, they should add the Chinese name on homepage.”
  • 35. Guess the Process after Application  From the overall walk through, none of the participants recalled or guessed right on “Draw”  One participant found the draw under “Permit Application Method.” Other searched through pages like: FAQ, Application Inquiry
  • 36. Improvement  Provide the Draw information at the final page of application process  The information should be more visible on the site. Ex: Home page, Permit Application Method  People tend to think once you reserved, you get the permit. “In USA, you reserved, you get to go.” -Kevin
  • 37. Print the Permit  None of the participants have problem on finding where to print out the permit  100% expected to see the official permit “It looks offcial.” -Grace “It got a seal!” -Vinh-Thuy
  • 38. Overall Impressions 30% the same 70% participants dropped 0.5 - 1 star ★ Overall 3.6 stars 65% participants think the website is more serious than the first impression