This document presents an opportunity for product placement or sampling within the locker rooms and facilities of 51 golf clubs across 16 states that are owned by Century Golf Partners. Century Golf Partners' golf clubs cater to an affluent demographic of 29 million American golfers with an average household income of $95,000. The opportunity allows for exclusive product placement or distribution of up to 2.7 million samples within the men's and women's locker rooms and restrooms of Century Golf Partners' clubs for $160 per million samples distributed, or a $3,000 placement fee per club for a 6 month exclusive product placement.

1. A Category Exclusive Opportunity
Sampling or Product Placement to
an Active Upscale Consumer
Sue Carpenter
S.Carpenter@CarpenterCo.net
770-579-6248

2. The Opportunity
Golfers represent a highly sought after
affluent demographic of consumers who
like to purchase quality goods and services.
Now you have the opportunity to access this
exclusive club and put your products into the
hands of people who are brand loyal, prefer
quality and expect the best.

3. Who Plays Golf?
• There are 29 million US golfers (played an 18-hole round in the last 12 months)
• 77.5% male/22.5% female
• Average age is 46
• 68% married
• 67% attended and/or graduated college
• 50% in a white collar occupation
• 90%+ use the internet on a regular basis
Demographic data is compiled from a variety of national research groups, the National Golf Foundation and U.S. Census Department.
• HH income = $95,000
• 83% own securities
• 86% have life insurance
• 98% own a credit or debit card
• 68% own a home
• 18% own 2 or more homes
• 75% own a computer
Economic Profile

4. Golfer’s Other Activities
PGA Consumer Marketing, Golf 20/20, SDRS
• Travel
• Luxury Vehicles
• Dining
• Gardening and Yard Work
• Cooking
• Watching TV/Movies
• Hiking/Camping
• Home Improvement
• Walking

5. Sampling/Product Placement Partner

6. Century Golf Partners
• Century Golf Partners owns and/or operates 51 clubs with 68
courses in 16 states offering “Best in Class” golf, recreation,
dining and resort operations.
• Through their Arnold Palmer Golf Management entity, their
portfolio of courses is organized into three distinct categories:
– Daily-Fee (26)
– Private Country Clubs (24)
– Resorts (1)
• Company management has vast experience developing,
acquiring, leasing and managing some of the world’s premier golf
and club properties including Pinehurst, PGA National, Barton
Creek, The Homestead, Firestone, Indian Wells, Mission Hills, The
Legends and many more.
• Best in class industry leadership - have hosted over 100
professional events for the USGA, PGA, LPGA, and Champions
Tour…including 18 “Major” tournaments.
They know how to deliver a great customer experience!

7. Century’s Golf Courses

8. Partner Program
• Product placement or sampling inside men’s
and women’s clubhouse locker rooms/
restrooms.

9. Product Placement or Sampling
• Distribute up to 2.7 million samples or place
product where it will be integrated into
member’s and guest’s club experience when
they are most open to using your product.

10. Sampling Specifics and Cost
• Based on partner needs, from to 1.5 - 2.7 million
samples placed in men’s and women’s locker rooms
and restrooms.
– Samples distributed at 51 golf clubs in 16 states
– Each course averages 50,000 rounds per season
• $160/M samples distributed.
• Category exclusivity.
• Distribution throughout annual golf season;
6-12 months depending on geography.
• Future option to gain sales distribution in pro shop
for an additional fee.

11. Product Placement Specifics and Cost
• Product placement in men’s and women’s locker
rooms and restrooms.
• $3,000 per club placement fee ($500/month).
• Exclusive product category placement for
6 months at 51 clubs in 16 states.
• Future option to gain sales distribution in pro shop
for an additional fee.

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concepts, plans or descriptions contained herein, are confidential
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Marketing and may not be used, implemented, copied, transmitted
or distributed to third parties without the express written consent
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• The phrases, titles, descriptions, drawings or concepts contained in
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© 2014 Creatalytic Marketing. Lilburn, Georgia