Urbo is a European smart bike sharing provider that partners with city councils. It provides bike sharing systems to councils free of charge and generates revenue from user membership and usage fees. Unlike other dockless systems, Urbo bikes lock to existing infrastructure using a cable lock system. This prevents bikes from being left anywhere and addresses a problem that Asian dockless competitors created by littering streets with abandoned bikes. Urbo has agreements in place to launch systems with over 200 councils across the UK and Ireland over the next three years and hopes to expand across Europe.

1. February 2018
The European Solution
for Bike Sharing

2. 2
URBO?
Urbo is a smart-bike share provider, focused on locations where we secure
exclusivity. First scheme launched in London in 2017. Signed agreements in
place with four London councils. Signatures in place with numerous UK & Irish
councils for Summer 2018 launches.
THE PROBLEM?
Many city and town councils can't afford bike-share schemes due to budget
constraints. A newly emerged dockless model from Asia has resulted meant
that council finance is no longer needed, but their system has resulted in
'littering of streets' as users can leave bikes anywhere.
THE SOLUTION?
Urbo provides bike-share systems to councils free of charge. Users pay via
membership and usage fees. Users unlock the bikes via an app on their
smartphone. Unlike many bike sharing systems, there are no docking stations.
Urbo has created a cable-lock solution, meaning bikes are locked to existing
parking infrastructure. This eliminates the ‘littering’ effect of the Asian model.
THE VALUE?
The value is in the users, with Urbo being a tech company. Evidence shows that
for each bike deployed, c. 10 users become members of the scheme. Urbo has
lined up agreements with councils to deploy almost 200,000 bikes in the next
three years.
Overview
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3. The Team
Shane Connaughton
Chairman + Co-founder
Shane owns multiple bicycle
businesses and has 30 years of
experience in the industry. His
wheeled-goods company
Yvolution provides bicycles to
the world’s largest retailers such
as Walmart and Argos.
Brian McGovern
CEO + Co-founder
Brian co-founded, grew and sold
Ireland’s largest private tuition
school. Brian is Vice-Chairman of
Irish 1st Division soccer club
Cabinteely F.C, and was chosen
as one of Ireland’s top
entrepreneurs under the age of
30 in 2017.
Iain Cameron
COO + Co-founder
Iain is behind one of the most
succesful bike-to-work scehemes in
the worl and is co-founder of HubEx,
Ireland’s leading employee benefit
provider, with a client base including
Google, Amazon, Paypal and Microsoft.
Tom McGovern
Head of Sales + Co-founder
Alongside brother Brian, Tom
co-founded, grew and sold
Ireland’s largest private tuition
school.
3

4. The European Landscape
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Some European councils hesitant to trustlarge Chinese corporations. What hashappened in China is not acceptable toEuropean Councils.
Councils very cognisant to demise of someAsian operators.
Chinese companies focused on a few verylarge centres, leaving a significant open-market opportunity.
The European market is being regulated bycity and town councils.
Opportunity for European player to positionitself as the respected and trusted solution.Our team is well regarded and well placed.
First mover advantage has been gained withstrong relationships, already developed, withmultiple councils, in many Europeangeographies.
UrboCompetition
4

5. Strategy
To simultaneously engage with city officials
and local governments, to ensure approval
of programs in their territories.
To launch in locations where we have
exclusive rights to operate.
To use a lean operational model, built on the
benefits of the cable-lock system.
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02
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6. How We Plan to Grow in Europe
London acts as the show-room to Europe and is well respected by councils across Europe.
London is split into 33 councils. We launched in our first council in October 2017.
Urbo collaborated with both the council and Transport for London (TfL) to make this
happen. We launched in our second and third council in February 2018. We launch in
Tier-2 U.K. town on March 30th.
The focus for 2018 is on the U.K./Irish market. We are in advanced discussions with 9
Councils, which we can address subject to further funding.
We have 30 other councils in the U.K. where we are in active discussions, which can also
be brought forward to the 2018 timeframe subject to funding.
Through our strong relationships, we are now focused on councils where we can get an
exclusive relationship as the sole bike-share provider.
We have >60 other Councils, with ongoing engagement, where we would plan to launch in
2019. All of these have also signed Statements of Intent to use Urbo.
We continue to engage with >200 other councils across Europe as we build out our
pipeline of opportunity.
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7. Urbo
International
Competitors
Bicycle Background
✓ ?
Proximity to Management In the UK Out of UK
Data Stored in UK
✓ ?
Experience London >10 Countries
European Bikes
✓ ?
GPS on Bikes
✓ ?
Tailored Solution to Councils
✓ ?
Bike Plus and PEBSS Accreditation
✓ ?
Public Safety Campaigns
✓ ?
Real Time Customer Service
✓ ?
Customised Data Dashboard for Councils
✓ ?
Local Customer Care Team
✓ ?
Why Urbo?
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8. Dutch Dynamo Lights
(rear and front)
Urbo’s BCG Saddle
Urbo's ETD Frame
Carrier Basket
Solid Inner
Tube Tyres
Urbo’s
Brain
Scandinavian Handgrips
3-speed Gears by Shimano (inner
hub)
Internal drum
brakes (rear
and front)
Bell
Meet Urbo: Much More Than Just a Smart Bike
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9. Urbo has positioned itself as a
premium European brand for
bike sharing, leveraging off the
management team’s extensive
experience in the bike industry.
“Docklesss bikes came onto the
horizon nine to 12 months ago. We
had all the companies in to
present to us. We thought Urbo
were the best fit for us.“
Councillor Clyde Loakes: Deputy Leader,
London Borough, U.K.
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Why Councils Prefer Urbo
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10. The Market
The European market
will be more controlled
and Council driven.
No clear European player as
yet. There will be a number
of country specific players
to emerge. Urbo is well
regarded and well placed.
Dockless bikes
are a huge
opportunity.
The two largest Chinese
companies have raised
circa $3billion and have
wasted a huge amount
of this in the
unregulated Chinese
market.
Urbo cable lock
bike approach is
resona8ng well
with Councils in
various
European
countries.
Urbo cable-lock
approach is resonating
well with Councils in
various European
countries.
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11. Revenue Streams
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Phase 1 Phase 2 Phase 3
U
s
e
r
s
Phase 1:
Membership and Usage Fees
Phase 2:
On-bike advertising/sponsorship
Phase 3:
Geo-marketing and 3rd party
FinTech payment opportunities
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12. Thank You
Important No+ce
This document has been prepared by the Company for delivery to a limited number of par8es who may be interested in a poten8al transac8on with the Company. This document is confiden8al and
must not be used for any purpose other than a preliminary considera8on by the party to whom it is sent of the informa8on contained herein. These details do not cons8tute an offer to sell shares in
the Company and no contract may be entered into on the basis of the informa8on contained herein. This informa8on is not complete and is supplied as a preliminary guide only and prospec8ve
purchasers must make their own inves8ga8ons and must sa8sfy themselves as to the condi8on and prospects of the business and the accuracy and completeness of the statements contained herein.
This document includes certain statements, es8mates and projec8ons provided by the Company with respect to an8cipated future performance. Such projec8ons reflect various assump8ons
concerning an8cipated results and are subject to significant business, economic and compe88ve uncertain8es and con8ngencies, many of which are or may be beyond the control of the Company.
Accordingly, there can be no assurance that such projec8ons will be realised. The actual results may vary from those projected, and those varia8ons may be material. No representa8ons are or will be
made by any party as to the accuracy or completeness of such projec8ons or that any projec8ons will be achieved. Recipients of this document should take their own professional advice as necessary.
Neither the Company nor any of their respec8ve partners or employees makes or has authority to make any representa8on or give any warranty, in either case whether express or implied and
whether by or pursuant to statute or otherwise, in rela8on to the shares, assets, business or prospects of the Company.
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170 Ivy Exchange
Parnell Square West
Dublin 1
Ireland
E-mail: info@urbosolutions.com
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