Urban Power USA pitch deck who we are and what we make

1. Finally there is a urban wind turbine that
brings affordable, productive, wind energy into
our neighborhoods where most of us live!

2. Urban Power USA Time Line
 September 2010 Urban Power USA
incorporated.
 2011 – 2014 conducted research and installed
full sized turbines to conduct field tests
and improve model and
manufacturing design.
 2015 Funding to start
commercial sales.

3. Market Opportunity
 Our market is anyone with a flat roof building or
land.
 The market size is huge with 185.5 million
buildings and 40% of all the open land in the US.
 Even capturing 1% of this market, our portion
would be substantial.
 Many of these sites are marginal areas and
only urban turbines and solar will work well with
reasonable paybacks.
 Renewable energy markets are growing at 400%

4. Problem
 Most people live or work in the city
and are concerned with climate
change and rising electric costs.
 Few renewable energy products will work in
the city because of space requirements or
unsuitable environmental conditions.
 Suitable requirements for wind or solar are
often located outside of the city and use
valued open space or they clutter scenic
vistas.

5. Solution
 The Urban Turbine works well in the city and is
perfectly suited for roof top or field installations
and is suitable for wide environmental
conditions catering to the customers
needs right in the city to use space
they already have and don’t use.
 Field studies demonstrate our Urban Turbines
work as well or better than solar in the city with
the same cost but less space and considerably
better than traditional wind systems.

6. Products /Services
 We currently offer three turbine sizes roof or
tower mounted. We can either install the
turbine or assist the customer installing it.
UT-2
UT-5
UT-10

7. Future Products /Services
 Our turbines are very adaptable and fit into a
large variety of customer needs.

8. Revenue Model
 Direct sales to our primary customers; building
owners, land owners, farmers and colleges. Our
niche are customers in the city where other
technologies do not work well.
 We price our turbines to give us an approximate
50% gross profit and still have a 6 to 8 year
payback.
 Location of the turbine is important for good
paybacks. Typically a unit will make 1/6 of the
cost of the turbine in revenues each year with a
40 year projected lifespan.

9. Revenue History
 2011 to 2013 we have had three
customers as research projects to
help offset the high costs of field
testing research with total revenues
of $80,000.00
 In August of 2014 we secured our first
customer for the finalized commercial
UT-5 model for $61,000.00.

10. Marketing Strategy
 Urban Power has been received well with
just a word of mouth campaign. We plan on
expanding the process with a lecture series
we are sponsoring on climate change which
is proving to be very fruitful.
 After proper funding, we will add a marketing
manager and a sales campaign to include
trade shows and green magazines. We will
drastically increase the number of potential
customers we can reach to increase sales.

11. Growth Strategy
 We plan to add distribution centers all over
the US to utilize the sales infrastructure
already in place to increase sales and our
customer base.
 Our turbines fill a much needed niche. Our
customers are often aware of other
technologies limitations and are interested in
our products because of their ability to
operate in the urban area.

12. Growth
 We expect gross sales of over $600,000
in 2015. We already have $450,000 in
potential sales waiting for various
approvals to sign and hopefully get
started in the spring.
 We feel confident we will grow at an
annual growth rate of 20% or better for
many years.

13. Team
 I am the only leadership team member actively
working for Urban Power USA. After proper funding
Urban Power USA plans to hire a proven Chief
Operating Officer and marketing manager to start the
expansion of commercial sales.
 Urban Power USA uses a number of outside
contractors to fill the personnel void until permanent
employees can be hired.

14. Financials
 Urban Power USA has most of its critical capital
equipment for the next three years of projected
operations.
 Most of this years projected sales are already in
process and are waiting permitting, zoning, and other
approvals.
year 2015 2016 2017
Total Customers 10 14 19
Total Revenues $879,750 $1,392,750 $1,963,600
Total Expense $754,329 $1,161,869 $1,548,421
EBITDA $125,421 $230,881 $415,179

15. Competition
 Traditional wind turbines do not operate in
city areas. Past installations have fallen short
in power production.
 Solar is the only true competitor in the urban
market and enjoys many financial incentives
to make it as cost effective as our turbines.
 Solar requires a lot of space and often voids
roofing warrantees because of numerous
penetrations needed. To correct this issue
solar can use weighted installations which
often exceed roof loading limits.

16. Our Advantage
 Urban Turbines can be mounted on any
building with wind and require a smaller space
with few roof penetrations. Multiple turbines
can drastically improve the power production
on a building.
 Urban Turbines can also partner with solar in a
hybrid power system because each technology
makes power at different times of the year.
This partnership would enhance both
technologies for customers looking for year
round power production.

17. Investment
 Urban Power USA seeks to raise
$498,000 through equity by the sale of
83,000 shares of common stock over the
next two months.
 Mark Maynard the founder has invested
over $750,000. The remaining investors
have contributed $394,200 over four
years of research.

18. Investment Uses
 40% will be used to construct and install
turbines in good wind areas for certification to
access financial incentives provided by state
and government agencies. They will also
provide an income stream by the sale of
power.
 20% will be to hire an experienced marketing
and sales manager as well as funding for
advertising and trade shows.
 40% is for operating capital during commercial
and manufacturing build up.

19. Urban Power USA would like to thank
you for your interest in our company.
180 Pleasant Street Suite #3
Easthampton, MA 01027
www.urbanpowerusa.com