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Thinking through digital:
Top tips for designing projects
and working with technologists
Pat Hadley - Developer at Cogapp
...
What technology is out there?
Smartphones - 2016 Data
81%
54%31%
52%20www.deloitte.co.uk/mobileuk
How do people use technology?
“People ask me:
What is your biggest competition? Is it
MoMA? Guggenheim?
Our competition is Netflix. Candy
Crush. It’s li...
“People ask me:
What is your biggest competition? Is it
MoMA? Guggenheim?
Our competition is Netflix. Candy
Crush. It’s li...
How do people use technology?
YOU ARE
NOT THE
AUDIENCE
How do people use technology?
… unless you are …
Do you need a digital plumber?
How do people organisations use technology?
How to think through digital?
‘STUFF’
How to think through digital?
‘STUFF’
How to think through digital?
‘STUFF’
How to think through digital?
‘STUFF’
‘STUFF’
How to think through digital?
‘PEOPLE’
How to think through digital?
Writing briefs
We need you to make a touch-screen
terminal in the gallery that displays the
evolution of the horse.
We wan...
Writing briefs
We need you to make a touch-screen
terminal in the gallery that displays the
evolution of the horse.
We wan...
Writing briefs
We want to help our visitors understand
evolution.
We think our collection of fossil horse
bones would make...
Writing briefs
We want to help our visitors understand
evolution.
We think our collection of fossil horse
bones would make...
How to think through digital?
MAKE THE LIFT FASTER!
● New motor
● Better control
● New lift!
How to think through digital?
MAKE THE LIFT FASTER!
● New motor
● Better control
● New lift!
THE LIFT IS TOO SLOW
How to think through digital?
MAKE THE LIFT FASTER!
● New motor
● Better control
● New lift!
THE LIFT IS TOO SLOW
WAITING ...
How to think through digital?
MAKE THE LIFT FASTER!
● New motor
● Better control
● New lift!
THE LIFT IS TOO SLOW
WAITING ...
How to think through digital?
At the start of any project…
… you know the least about the end point.
Don’t demand a and th...
“People ask me:
What is your biggest competition? Is it
MoMA? Guggenheim?
Our competition is Netflix. Candy
Crush. It’s li...
“Making museum collections and heritage
sites engaging, accessible and useful for
today’s audiences.
This set of problems ...
“Making museum collections and heritage
sites engaging, accessible and useful for
today’s audiences.
This set of problems ...
Where now?
Run experiments.
Does doing X help achieve Y?
Does Y add to our basic mission?
Get perspective.
What can we uni...
think big
start small
move fast
Where now?
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Thinking Through Digital: Top tips for designing projects and working with technologists

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By Pat Hadley, as delivered at University of Portsmouth's School of Creative Technologies.

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Thinking Through Digital: Top tips for designing projects and working with technologists

  1. 1. Thinking through digital: Top tips for designing projects and working with technologists Pat Hadley - Developer at Cogapp @PatHadley @Cogapp
  2. 2. What technology is out there?
  3. 3. Smartphones - 2016 Data 81% 54%31% 52%20www.deloitte.co.uk/mobileuk How do people use technology?
  4. 4. “People ask me: What is your biggest competition? Is it MoMA? Guggenheim? Our competition is Netflix. Candy Crush. It’s life in 2016.” How do people use technology?
  5. 5. “People ask me: What is your biggest competition? Is it MoMA? Guggenheim? Our competition is Netflix. Candy Crush. It’s life in 2016.” - Sree Sreenivasan (former) Chief Digital Officer Metropolitan Museum of Art | New York How do people use technology?
  6. 6. How do people use technology?
  7. 7. YOU ARE NOT THE AUDIENCE How do people use technology?
  8. 8. … unless you are … Do you need a digital plumber? How do people organisations use technology?
  9. 9. How to think through digital? ‘STUFF’
  10. 10. How to think through digital? ‘STUFF’
  11. 11. How to think through digital? ‘STUFF’
  12. 12. How to think through digital? ‘STUFF’
  13. 13. ‘STUFF’ How to think through digital? ‘PEOPLE’
  14. 14. How to think through digital?
  15. 15. Writing briefs We need you to make a touch-screen terminal in the gallery that displays the evolution of the horse. We want animated skeletons and text that explains how hooves developed from toed feet. How to think through digital?
  16. 16. Writing briefs We need you to make a touch-screen terminal in the gallery that displays the evolution of the horse. We want animated skeletons and text that explains how hooves developed from toed feet. How to think through digital?
  17. 17. Writing briefs We want to help our visitors understand evolution. We think our collection of fossil horse bones would make a great case study. Do you think there are good ways to enhance the experience with digital technology? How to think through digital?
  18. 18. Writing briefs We want to help our visitors understand evolution. We think our collection of fossil horse bones would make a great case study. Do you think there are good ways to enhance the experience with digital technology? How to think through digital?
  19. 19. How to think through digital? MAKE THE LIFT FASTER! ● New motor ● Better control ● New lift!
  20. 20. How to think through digital? MAKE THE LIFT FASTER! ● New motor ● Better control ● New lift! THE LIFT IS TOO SLOW
  21. 21. How to think through digital? MAKE THE LIFT FASTER! ● New motor ● Better control ● New lift! THE LIFT IS TOO SLOW WAITING IS ANNOYING
  22. 22. How to think through digital? MAKE THE LIFT FASTER! ● New motor ● Better control ● New lift! THE LIFT IS TOO SLOW WAITING IS ANNOYING CHEER UP WAITING! ● Music ● Mirrors ● Hand sanitizer
  23. 23. How to think through digital? At the start of any project… … you know the least about the end point. Don’t demand a and then realise you need a
  24. 24. “People ask me: What is your biggest competition? Is it MoMA? Guggenheim? Our competition is Netflix. Candy Crush. It’s life in 2016.” - One of the trustee’s nephews. He’s ‘a bit of a whizz with computers’. Who you gonna call?
  25. 25. “Making museum collections and heritage sites engaging, accessible and useful for today’s audiences. This set of problems is one of the most exciting and challenging areas to apply digital technology.” Who you gonna call?
  26. 26. “Making museum collections and heritage sites engaging, accessible and useful for today’s audiences. This set of problems is one of the most exciting and challenging areas to apply digital technology.” - Me. Who you gonna call?
  27. 27. Where now? Run experiments. Does doing X help achieve Y? Does Y add to our basic mission? Get perspective. What can we uniquely do? What problems can be escaped?
  28. 28. think big start small move fast Where now?

By Pat Hadley, as delivered at University of Portsmouth's School of Creative Technologies.

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