As Facebook continues to grow beyond a mere social network thatconnects individuals with other like-minded individuals, their focus looksto be more on increasing advertising revenue.
To this end, Facebook is offering up many different options for advertisers. The most recent Facebook Sponsored Stories comes in the form ofsponsored advertising making use of the Facebook search bar. This is an intriguing method of advertising where rival businesses can draw traffic from one another.
How this particular type ofFacebook advertising works is that a business can purchase advertising space that is shown when a person does a search using the Facebook search tool.
One of the examples is a rival game developer that has gaming apps onFacebook can have their advertisingshown when somebody searches for one of their rival game developers applications.
It’s important to understand, however, that this type ofMarketing will not actually showup on the search results, but will show up in the typehead of thesearch tool. It’s also important tounderstand that there are certain limitations for this type ofFacebook sponsored advertising.
The main restriction is that businesses looking to advertise in this manner will have to specifywhich Facebook business pages theiradvertising will appear on. This is not general advertising, so anyone looking to use this type of Facebooksponsored advertising will have to bevery specific about where they want their marketing to show up.
In addition, this is a pay per click advertising campaign as well. Facebook also implies that theadvertising found in the typehead of the search tool will be identical to the organic search results of the Facebook search result page.
Lastly, if a person clicks on the advertisement found in the searchtool typehead, it must link them backto a page, an application, a news feed or something else existing on Facebook. These advertisements will be prohibited from linking people to outside webpages.
Of the many Facebook SponsoredStories having to do with advertising,this one may be the boldest move yet by Facebook to increase advertising revenue and operating capital. Following models used by Google,Facebook is looking to generate more interest and business advertising by providing more tangible results to the businesses that will pay for this sort of marketing.
This is one move of which there willlikely to be many more in the future. Expanding Facebook’s reach from what was once primarily a social connection network to a fine tuned vehicle for business advertising and revenue creation.