ALL ABOUT UP ASSEMBLY ELECTION 2017

3. OBC
SC
MUSLIMS
THAKUR
BRAHMINS

4. JATAVA /
CHAMAR
64%
PASI
18%
DHOBI
7%
KORI
6%
BALMIKI
3%
KHATIK
2%

5. 8
3.4
2.2
1.7
0.8
2 2
1.5 1.3 1.4
2

6. OPINION POLLS – March 2016
Source :ABP News
0
50
100
150
200
SP BSP BJP INC- RLD OTHERS
Projection for 2017

7. Opinion Polls – April 2016 Partners in
Excellence
Source: NDTV
0
50
100
150
200
SP BSP BJP INC- RJD OTHERS
Projection 2016

8. Survey for the most Powerful C.M
Candidate
Source: ABP Nilson
Akhilesh Yadav
21%
Aditya Nath
7%
Mayawati
26%
Priyanka Vadra
11%
Other
35%

9. Obstacles For BSP
 Joining of Amar Singh and a few more steps like this
before election may change the equation of vote percentage
for SP and adverse impact on others
 Prashant Kishore and his team may cut some good
percentage of voters through different activities like did in
Bihar and Lok Sabha election 2014
 RSS- No one Can underestimate the emerging role of RSS
and their involvement in current scenario . In coming two
years RSS has created a no of success stories in Haryana,
Maharashtra & Assam and it may be grid for BJP in UP
state elections .

10. Obstacles For BJP
 BJP in centre and their 73 MP from UP.
 Patriotism / Hinduism image of BJP so called iconoclast image
will adversely impact the equation of vote share .
 Congress revival may be by projecting Priyanka Gandhi Vadra
as CM candidate in last moment may play a vital role for
congress and it may hit the fix vote share of parties like SP and
BSP
 AAP – has started micro level management in UP since a year
before but it has not considered by other parties as a challenge .
Their micro level campaign and down to earth strategy may dent
in lower income group voters .

11. Obstacles For SP-CONGRESS
 First of all a big obstacles for SP in family war due to loss
his reputation & voters. Where father and son crash
between them for party & party logo.
o And after SP-Congress alliance some voters can be
change opinion.
o BSP & BJP can take advantages of SP-Congress
alliance.

12. Media Management
The public media ( in India parlance “ free media” or “
earned media”) may run the story that someone is trying to
get elected or to do something about certain aspects
regarding their specific country .

13. DEMONSTRATION
Holding protests , rallies and other similar public events
( if enough people can be persuaded to come ) may be
very effective campaign tool . Holding mass meetings
with speakers is powerful as it shows visually , through
the number of people in attendance , the support that
the campaign has .

14. Personalized Audio messaging
Personalized audio messaging is the compiled ,
personalized voice messages that individually address
recipients by name . These voice messages can be
delivered through myrid of channels , the most popular
of which include phone transmission , email , web and
social media sites such as Facebook . Traditionally these
messages are recorded by recognizable figures or people
of notoriety to enhance the impact the message has on
its audience . Because of demanding schedules ,
automated computer systems are generally used to help
compile separate recordings by the recorder , to reduce
recording times.

15. Canvassing
 A modern election canvass is conducted either by a
candidate , volunteers , or by paid canvassers. The
canvassers are given lists canvass sheets . These are a list of
households to be contacted , generated from a voter
database . Some campaigns today have replaced paper
sheets with tablet or smartphones apps .
 The canvasser will attempt to reach each of the households
on their list , and deliver a script containing questions and
persuasive messaging provided by the campaign . Almost
all election canvassing includes asking how a person plans
to vote . Upon completing the canvass , the results will be
entered into the voter database . This will update the
campaign’s list of voters , removing those who have moved
or are deceased and adding new residents who may have
been found.

16. Micro Targeting
 Micro targeting is the use by political parties and election
campaigns of direct marketing data mining techniques that
involve predictive market segmentation . It is used by BJP
and a few candidates to track individual voters and identify
potential supporters .
 They then use various means of communication – direct
mail , phone calls , home visits , television , radio , web
advertising , email etc. –to communicate with voters ,
drafting messages to build support for fundraising ,
campaign events volunteering and eventually to turn them
out to the polls on election day .

17. Research And Survey
 The overall purpose of conducting election campaign
communication research is to reveal how election
campaigns are organized with regard to communicational
aspects as well as to show how and with what effect
election campaigns are covered by media reports . A further
goal refers to examining if and how country –specific
context variables affect election campaign communication.
 When conducting election campaign communication
research , the specific objective needs to be defined , going
along with phrasing the research question .

18. Conclusion
 In UP Assembly Election lots black money spented
and wasted of money in huge amount like donate to
voters and manipulate to theme for votes.
 Huge amount of liqueurs used in voting activites for
manipulation.
 All parties used donation from big corporate houses
and after election gave advantages to them in taxes,
subsidies and projects.