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1) Which of the following measures is used to assess the
strength of relationships in cross-classification tables?
2) As a measure of dispersion, compared to the range, an
advantage of the standard deviation is
3) Inducements offered to participate as encouragement to
participate in research that are disproportionate to the task are
considered
4) Which type of non-probability sampling technique is most
useful when individuals with the desired characteristics
experiences, or attitudes are difficult to identify or reach?
5) A study is one that
6) Allison is editing a data set and finds that a response of 7
has been entered for a question that requests a response
between 1 and 5. What should Allison do?
7) Five homes were recently sold in Oxnard Acres. Four of
the homes sold for $400,000 while the fifth home sold for
$2.5million. Which measure of central tendency best
represents a typical home price in Oxnard Acres?
8) In the southeast, the potato chip market share held by the
Lays brand is 46%, this is an example of

2. 9) Suppose you cross tabulate consumption rates with
income and find no apparent relationship. When age is
introduced you find that there is a relationship between
consumption and income within age groups. This is an example
of a(n)…….. variable at work
10) Which type of research includes an array of interpretative
techniques which seek to describe, decode, translate and
otherwise come to terms with the meaning of certain
phenomena?
11) Companies such as Unilever and Proctor and Gamble
conduct research to clarify ambiguous ideas that may be
potential business opportunities. What type of research is this?
12) An increase in hours of television viewing leads to increase
in the sales of snack foods. This is an example of a
13) When political researchers assess opinions towards
President Bush’s plan for social security reform, a(n)…….. study
is used. However, when political researchers want to assess the
change in opinion towards the war in Iraq from initial
deployment of troops to the election in Iraq, a(n) ….. study
should be used
14) Find the sample correlation coefficient for the following
data
15) A population consists of the following data :
7,11,12,18,20,22,25. The population variance is
16) If the hypothesis presented is tested using a .05 alpha level
and the resulting p value is .01. Which of the following
interpretations of the results is most appropriate?
17) The …… is used to test the statistical significance of the
observed association in cross-tabulation
18) The null hypothesis is typically rejected when
19) Which of the following involves a test of two-independent
samples?
20) An experimental study is one that
21) The product moment correlation coefficient between

3. brand loyalty and attitude towards the brand is .65 with a p
value of .01. what does the sign of the correlation coefficient
signify?
22) Jeremy is using an ANOVA to examine the alternative
hypothesis that brand loyalty is higher among frequent fliers of
Jet Blue than the reported brand loyalty of frequent fliers on
United US Airways and Delta. If the P value is less than .05 and F
ratio is greater than 1, Which of the following interpretations is
correct?
23) Paired comparison scale result in….. data
24) The …….. is a parametric test to determine the statistical
significance between the sample distribution mean and a
population parameter
25) Which term below refers to the descriptors of variables
computed from sample data used to estimate those same
variables in the population?
26) Consider the following data: 6,7,17,51,3,17,23 and 69. The
range and the median are
27) Which term below refers to a controlled, randomized
procedure that assure that each population element is given a
known nonzero chance of selection into study’s sample?
28) Management would like to determine the feasibility of
conducting research on a new set of stainless steel cookware
recently introduced on a home shopping network. Which of the
following statements is not a consideration?
29) What type of data is produced by simple category scales?
30) Scott’s Lawn Care has hired Henry Associates to find out
whether home improvement warehouse stores communication
the benefit of various brands of lawn care products differently
than smaller stores. Henry Association needs to know what is
communicated to consumers in the actual settings to the stores
and wants to ensure that the message isn’t filtered. Only
behavioral data is required. Which type of data collection

4. method is most appropriate in this situation?