SlideShare a Scribd company logo
University of North Texas &
What is Foursquare?


Quick 1 minute video about Foursquare:
http://vimeo.com/35640651

Short video on how businesses use
 Foursquare to engage customers:
http://vimeo.com/45984622
Current UNT Involvement
Future Opportunities


• Transition from a personal to brand page
• Claim athletic and academic venues
• Add in campus/organization event
  schedules
• Keep fans informed with local updates
• Offer specials
• Create a custom UNT badge
Brand Pages
Example of Brand Page
Case Studies

Harvard University
• Over 142,000 followers on the university page
• Almost 80 new tips added by the university

Arizona State University
• Over 53,000 followers on the university page
• 10 unique lists for events and venues around the
ASU campus
Local Updates
Examples of Local Updates
Specials
Types of Specials


• Newbie Special
• Friend Special
• Flash Special
• Swarm Special
• Loyalty Special
• Mayor Special
• Check in Special
Examples of Specials
Foursquare at UNT

• There are 2,000 students who use Foursquare at least twice a
week.

• The top locations for the university are: Union, Apogee
stadium, and the GAB.

• There are over 100,000 total check-ins on campus to this date.

• UNT Athletics has a partnership with ESPN that automatically
creates events for all UNT athletic events.
Campus Ambassador's Role

Main Purpose:
• We are the direct link between UNT and Foursquare
HQ
• Superuser Status
• Connect the university, local businesses, and
students into a community.

Alan Hodgson – alanhodgson@my.unt.edu
David Schuler – david.schuler@unt.edu
Foursquare Support


Foursquare support constantly updates its
blog on current updates and new features.

http://support.foursquare.com
@4sqSupport
Questions?

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UNT foursquare presentation

  • 2. What is Foursquare? Quick 1 minute video about Foursquare: http://vimeo.com/35640651 Short video on how businesses use Foursquare to engage customers: http://vimeo.com/45984622
  • 4. Future Opportunities • Transition from a personal to brand page • Claim athletic and academic venues • Add in campus/organization event schedules • Keep fans informed with local updates • Offer specials • Create a custom UNT badge
  • 7. Case Studies Harvard University • Over 142,000 followers on the university page • Almost 80 new tips added by the university Arizona State University • Over 53,000 followers on the university page • 10 unique lists for events and venues around the ASU campus
  • 11. Types of Specials • Newbie Special • Friend Special • Flash Special • Swarm Special • Loyalty Special • Mayor Special • Check in Special
  • 13. Foursquare at UNT • There are 2,000 students who use Foursquare at least twice a week. • The top locations for the university are: Union, Apogee stadium, and the GAB. • There are over 100,000 total check-ins on campus to this date. • UNT Athletics has a partnership with ESPN that automatically creates events for all UNT athletic events.
  • 14. Campus Ambassador's Role Main Purpose: • We are the direct link between UNT and Foursquare HQ • Superuser Status • Connect the university, local businesses, and students into a community. Alan Hodgson – alanhodgson@my.unt.edu David Schuler – david.schuler@unt.edu
  • 15. Foursquare Support Foursquare support constantly updates its blog on current updates and new features. http://support.foursquare.com @4sqSupport

Editor's Notes

  1. http://business.foursquare.com/brands
  2. http://business.foursquare.com/brands
  3. http://business.foursquare.com/brands