The document introduces a personal style engine service called Trendbent that aims to help men find their individual style through a quiz and personalized online shopping recommendations. It notes that the $41 billion men's ecommerce market is crowded but there is an opportunity for a service that can help men navigate fashion and style better than traditional retailers or blogs. The document outlines Trendbent's founders, early traction with 270 users and $4,000 in first week revenue, and plans to expand their style genome database and brand partnerships before seeking funding.