SlideShare a Scribd company logo
Abhishek Aggarwal
How to Use
Social Media
Marketing
What is Social Media
Marketing?
ABOUT
Importance of Social
Media Marketing
Why Social Media Marketing?
100%
Identifying Business Goals
Define Objectives Align Strategy SMART Goals
Understanding Your Audience
Demographics: age, gender, location, income
Psychographics: interests, values, lifestyle
Knowing Your Target Audience
Behavioral data: purchasing habits, social media usage
Use of tools like surveys, analytics, and social listening
Choosing the Right Platforms
Benefit One Benefit Two
Benefit Four
Benefit Three
BENEFITS
Content Strategy
Crafting Your Content Strategy
Engagement and
Community Building
Respond to Comments
Build Community
Encourage Interaction
Monitor Feedback
Take the Next Step!
Arowwai
Industries
Get in touch with us
CONTACT US

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