This document discusses how to unleash an "ideavirus" by spreading powerful new ideas quickly and widely. It explains that ideas can now spread like viruses through word-of-mouth marketing aided by digital technologies. Certain people called "sneezer" help spread ideas widely. The document outlines eight variables that influence how quickly an idea spreads, including the type of sneezers promoting it, the medium used, how smooth the experience is, and whether it is amplified by other influencers. It provides tips for marketers on how to leverage sneezers, make the idea spread more smoothly, and launch ideas in a way that allows them to spread virally. The overarching message is that ideas can now propagate through social

1. UNLEASHING THE IDEAVIRUS
SETH GODIN
Digvijay Singh Yadav
Universal Business School

2. AGE OF IDEAS
IDEA MERCHANTS
Farms
Factories

3. AGE OF IDEAS
 WORD OF MOUTH- SLOWER & DIES OFF
ONLY HER HAIRDRESSER KNOWS FOR SURE
IDEA VIRUS- IDEA THAT MOVES, GROWS AND INFECTS.
NIKE- IT WAS THE SIZZLE, NOT THE FIT.

4. AGE OF IDEAS
VIRAL MARKETING- KOLAVERI DI
Idea Virus- Ice cream Story

5. IDEA VELOCITY

6. THE 8 VARIABLES
SNEEZERS
MEDIUM
SMOOTHNESS
PERSISTENCE
AMPLIFIER
VELOCITY
VECTOR
HIVE

7. SNEEZERS
PROMISCUOUS SNEEZERS
AMAZON, ALL ADVANTAGE
POWERFUL SNEEZERS
THE TIMES, OPRAH WINFREY

8. THE ART OF THE PROMISCUOUS
 MAKE BIG PROMISES
 SHOW THEM HOW TO MAKE IT UP IN VOLUME
 DESCRIBE AN ATTAINABLE PATH
 WHEN SOMEONE SUCCEEDS, TELL THE REST OF THEM
 GIVE THE SUCCESSFUL ONES A WAY TO SHOW THE
NON- SNEEZERS IT WORKED
 HAVE A SALES CONVENTION

9. DON’TS- PROMISCUOUS SNEEZERS
 Changing the rules in the middle
 Viewing the relationship as an expense

10. WHY AN IDEAVIRUS IS SO IMPORTANT?
 Zipf’s Law
 People are more connected than ever.
 We have got more nerds than ever.
 Tremendous hunger for something new.
 End of Zero Sum Game
 Huge profits from creating and owning such
virus.

11. 3 KEY LEVERS
How can you turn trial
into persistence?
How big do you launch? How smooth is it?

12. 5 WAYS TO UNLEASH AN IDEAVIRUS
 GO FULL VIRAL
 PAY OFF THE PROMISCUOUS
 MAKE IT SMOOTH FOR THE POWERFUL
 DIGITALLY AUGMENT WORD OF MOUTH
 ALTRUISM

13. THANK YOU!