The document discusses the six pillars of content marketing: 1. Context - Provides branding and message relevance by drawing prospects in and engaging them. 2. Channel - Distributes messages through one-to-many, many-to-many, and one-to-one channels. 3. Connections - Creates bait to attract readers across platforms, shares content across platforms to build relationships, and allows sharing of content. 4. Quality - Content should be accurate, in-depth, and well-written. 5. Visibility - Readers should easily be able to find the content. 6. Relevance - Content should be relevant to buyer personas.