University of Phoenix Colleges of Arts and Sciences HCS/535 – Concepts of Population Health Week Three, Five, and Six Health CampaignHealth Campaign – Part I · Resources: Health Campaign grading criteria on the student Web site · Read the following: Physical activity is one of many indicators of health defined in the most current version of Healthy People. A nearby community created a Get Out and Race in Racine campaign to respond to this indicator. Federal, state, and local agencies have suggested that communities assess how issues affect the community and specific target populations. As an advisor to the city council, you have been asked to recommend a possible response to a nationally identified health objective for your community. · Choose a public health issue aligned with a nationally identified health objective. Examples include obesity, diabetes, and smoking. · Write a 1,400- to 1,750-word analysis of the community and population using population health data sources needed to address this issue. · Identify a specific issue and nationally identified health objective— Healthy People 2000 and so forth. · Identify the federal, state, and local agencies tasked with addressing and managing this issue. · Describe the models and systems used to determine and analyze this issue, including sources of data such as vital statistics, managed care data, and disease registries. · Define the community and targeted population that the identified objective addresses, such as women, older adults, or African Americans. · Describe the epidemiologic surveillance systems used for monitoring the issue. · Analyze epidemiology tools within other areas of the health care system—risk assessment and trends in disease and health—needed to address this issue · Reference your readings and at least three peer-reviewed articles. · Format your paper according to APA standards. This assignment is due in Week Three. Content 60 Percent Points Available 6 Points Earned X/6 Additional Comments: · A specific issue aligned with a nationally identified health objective is identified. · The federal, state, and local agencies tasked with addressing and managing this issue are identified. · Models and systems used to determine and analyze this issue are described. · The community and targeted population are defined. · Epidemiologic surveillance systems used for monitoring the issue are described. · Epidemiology tools within other areas of the health care system needed to address this issue are analyzed. Organization / Development 20 Percent Points Available 2 Points Earned X/2 Additional Comments: · Paper is 1,400 to 1,750 words in length. · The introduction provides sufficient background on the topic and previews major points. · The conclusion is logical, flows, and reviews the major points. Mechanics 20 Percent Points Available 2 Points Earned X/2 Additional Comments: · The paper, including the title page, reference page, tables, and appendices (if a ...

1. University of Phoenix
Colleges of Arts and Sciences
HCS/535 – Concepts of Population Health
Week Three, Five, and Six
Health CampaignHealth Campaign – Part I
· Resources: Health Campaign grading criteria on the student
Web site
· Read the following: Physical activity is one of many
indicators of health defined in the most current version of
Healthy People. A nearby community created a Get Out and
Race in Racine campaign to respond to this indicator. Federal,
state, and local agencies have suggested that communities
assess how issues affect the community and specific target
populations. As an advisor to the city council, you have been
asked to recommend a possible response to a nationally
identified health objective for your community.
· Choose a public health issue aligned with a nationally
identified health objective. Examples include obesity, diabetes,
and smoking.
· Write a 1,400- to 1,750-word analysis of the community and
population using population health data sources needed to
address this issue.
· Identify a specific issue and nationally identified health
objective— Healthy People 2000 and so forth.
· Identify the federal, state, and local agencies tasked with
addressing and managing this issue.
· Describe the models and systems used to determine and

2. analyze this issue, including sources of data such as vital
statistics, managed care data, and disease registries.
· Define the community and targeted population that the
identified objective addresses, such as women, older adults, or
African Americans.
· Describe the epidemiologic surveillance systems used for
monitoring the issue.
· Analyze epidemiology tools within other areas of the health
care system—risk assessment and trends in disease and health—
needed to address this issue
· Reference your readings and at least three peer-reviewed
articles.
· Format your paper according to APA standards.
This assignment is due in Week Three.
Content
60 Percent
Points Available
6
Points Earned
X/6
Additional Comments:
· A specific issue aligned with a nationally identified health
objective is identified.
· The federal, state, and local agencies tasked with addressing
and managing this issue are identified.
· Models and systems used to determine and analyze this issue
are described.
· The community and targeted population are defined.
· Epidemiologic surveillance systems used for monitoring the
issue are described.

3. · Epidemiology tools within other areas of the health care
system needed to address this issue are analyzed.
Organization / Development
20 Percent
Points Available
2
Points Earned
X/2
Additional Comments:
· Paper is 1,400 to 1,750 words in length.
· The introduction provides sufficient background on the topic
and previews major points.
· The conclusion is logical, flows, and reviews the major points.
Mechanics
20 Percent
Points Available
2
Points Earned
X/2
Additional Comments:
· The paper, including the title page, reference page, tables, and
appendices (if any), follows APA standards for format as
directed by the instructor. The paper is laid out with effective
use of headings, font styles, and white space.
· At least three references are used.
· Rules of grammar, usage, and punctuation are followed, and
spelling is correct.

4. Total Available
Total Earned
10
Health Campaign – Part II
Resources: Health Campaign – Part I and the Health Campaign
grading criteria on the student Web site
Develop Part II of a health campaign plan. Part II focuses on
assessment and planning for a health campaign.
Write a 1,750- to 2,450-word analysis of the population and
resources for your health campaign. Building on the Part I
submission, provide the following:
Summarize Part I in a single paragraph as part of your
introduction to create the context for Part II.
Describe how the target population is defined at the national
level and compare how these data may differ in the defined
community, relating to the nationally identified objective
specific to the issue you identified in Part I.
Describe the target population’s incidence, prevalence, and
mortality differences between the national and state level.
Explain the community-based response to the issue, including
community-based planning, needs assessments, and selection of
locally identified objectives.
Compare institutional and community leadership roles in
responding to these targeted health objectives.

5. Describe any economic factors and funding intervention
strategies that will address the issue.
Describe the role of social marketing in promoting public health
related to your chosen issue.
Reference your readings and at least five peer-reviewed articles.
Format the analysis according to APA standards.
This assignment is due in Week Five.
Content
60 Percent
Points Available
12
Points Earned
X/12
Additional Comments:
· Part I is summarized.
· The target population’s incidence, prevalence, and mortality
differences between the national and community level are
described and compared.
· The community-based response to the issue is explained.
· Institutional and community leadership roles in response to
these targeted health objectives are compared.
· Economic factors and funding intervention strategies that will
address the issue are described.
· The role of social marketing in promoting public health
related to your chosen issue is described.
Organization / Development
20 Percent
Points Available
4
Points Earned

6. X/4
Additional Comments:
· Paper is 1,750 to 2,450 words in length.
· The introduction provides sufficient background on the topic
and previews major points.
· The conclusion is logical, flows, and reviews the major points.
Mechanics
20 Percent
Points Available
4
Points Earned
X/4
Additional Comments:
· The paper, including the title page, reference page, tables, and
appendices (if any), follows APA standards for format as
directed by the instructor. The paper is laid out with effective
use of headings, font styles, and white space.
· At least five references are used.
· Rules of grammar, usage, and punctuation are followed, and
spelling is correct.
Total Available
Total Earned
20
Health Campaign – Part III

7. Resources: Health Campaign – Parts I and II and the Health
Campaign grading criteria on the student Web site
Develop Part III of a health campaign to implement a change in
population health. Part III focuses on recommendations for
implementing and assessing the proposed change.
Present an 8- to 10-slide Microsoft® PowerPoint® presentation
proposing a population health campaign for your chosen health
issue.
Recommend the implementation of a campaign for your chosen
issue to improve population health addressing social, economic,
and cultural factors.
Recommend approaches, such as programs, policies, laws, and
environmental aspects, to assess the health and wellness of the
target population.
Determine the challenges related to improving the population
health for the target population. Examine global implications,
environmental factors, and disease prevention.
Provide a summary of useful epidemiology or other data models
managers may use to make decisions on the ground and to
anticipate future trends.
Use at least three peer-reviewed articles to support your
recommendations.
Provide an APA formatted list of your resources to the faculty.
This assignment is due in Week Six.
Content
60 Percent

8. Points Available
6
Points Earned
X/6
Additional Comments:
· Recommendations are made for the implementation of a
campaign to improve population health addressing social,
economic, and cultural factors.
· Recommendations are made for approaches to assess the
health and wellness of the target population.
· Challenges related to improving the population health for the
target population are determined.
· A summary of useful epidemiology or other data models
managers may use to make decisions on the ground and
anticipate future trends is provided.
Organization / Development
20 Percent
Points Available
2
Points Earned
X/2
Additional Comments:
· Presentation is 8 to 10 slides in length.
· The introduction provides sufficient background on the topic
and previews major points.
· The conclusion is logical, flows, and reviews the major points.
Mechanics
20 Percent
Points Available
2

9. Points Earned
X/2
Additional Comments:
· The presentation follows guidelines for format as directed by
the instructor. The presentation uses headings, font styles, and
images effectively.
· At least three references are used.
· Rules of grammar, usage, and punctuation are followed, and
spelling is correct.
Total Available
Total Earned
10