The document outlines plans for renovating the website for United Way Allegheny County. Key aspects of the renovation include: 1. Syncing the main website and microsites with CRM software to streamline email collection, content management, and personalized emails. 2. Implementing a responsive design for mobile compatibility and a user-friendly interface with intuitive calls to action. 3. Collecting email addresses through focused channels and interest-based personalized emails to drive users to take desired actions.

1. Website Renovation
For United Way Allegheny County
May 2014

2. WEBSITE MANAGER
1
SEND
CREATE
MAINTAIN
STORE
COLLECT
1
2
3
4
5
Shouldn’t be time-consuming, should be systematic

3. VISITORS
2
Shouldn’t make users search for something, Should be intuitive and easy
RECEIVE
SUBMIT
JOIN
BROWSE
VISIT
1
2
3
4
5

4. UWAC WEB ARCHITECTURE
Synced with CRM software
3
MAIN
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
CRM SYSTEM+

5. ❶-1. EMAIL COLLECTION
One focused channel of collection
4
SEND
CREATE
MAINTAIN
STORE
COLLECT
1
2
3
4
5
MAIN
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
CRM SYSTEM+
sa@pitt.com
Receive newsletter
sa@pitt.com sa@pitt.com sa@pitt.com sa@pitt.com sa@pitt.com

6. ❶-2. EMAIL COLLECTION
Leadacity – popup page to increase attention for email submission
5
SEND
CREATE
MAINTAIN
STORE
COLLECT
1
2
3
4
5
CRM SYSTEM+
Ref. Leadacity - http://vimeo.com/66700076

7. ❷ CONSOLIDATED SOCIAL ACCOUNTS
Display in the front page of every website in identical way
6
SEND
CREATE
MAINTAIN
STORE
COLLECT
1
2
3
4
5
MAIN
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
CRM SYSTEM+
Collect individual social
account information

8. ❸ CONTENT MANAGEMENT SYSTEM
Practical management through CMS for micro websites
7
SEND
CREATE
MAINTAIN
STORE
COLLECT
1
2
3
4
5
MAIN
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
CRM SYSTEM+
COST-
EFFECTIVE
CONVENIENT
EASY TO
UPDATE
RELIABLE

9. ❹ PERSONALIZED EMAIL
Interest-based and/or program-based emails
8
SEND
CREATE
MAINTAIN
STORE
COLLECT
1
2
3
4
5
MAIN
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE CRM SYSTEM+
sa@pitt.com
sa@pitt.com sa@pitt.com sa@pitt.com sa@pitt.com sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com sa@pitt.com
sa@pitt.com sa@pitt.comsa@pitt.com
sa@pitt.comsa@pitt.com
sa@pitt.com sa@pitt.comsa@pitt.com
sa@pitt.comsa@pitt.com
sa@pitt.com sa@pitt.comsa@pitt.com
sa@pitt.comsa@pitt.com

10. RECEIVE
SUBMIT
JOIN
BROWSE
VISIT
1
2
3
4
5
❶ RESPONSIVE DESIGN
Mobile compatibility
9
MAIN
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
CRM SYSTEM+

11. RECEIVE
SUBMIT
JOIN
BROWSE
VISIT
1
2
3
4
5
❷ USER-FRIENDLY
Welcoming and useful information, presented in an up-to-date and attractive manner
10
NAVIGATION LOOK & FEEL USABILITY READABILITY
LOGICAL CONSISTENT HIGH QUALITY CLEAR
SIMPLE PLEASING UP-TO-DATE CATCHY
MINIMAL # OF
CLICKS
UNCLUTTERED PURPOSEFUL BALANCED
RELEVANT
REASONABLE
LAYERS
SUFFICIENT SIZE
APPROPRIATE
COLOR

12. RECEIVE
SUBMIT
JOIN
BROWSE
VISIT
1
2
3
4
5
❸ CALL TO ACTION
Call-to-action functions, right up front, big, intuitive, unavoidable
11
MAIN
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
CRM SYSTEM+
JOIN DONATE SUBMIT
SUBMIT SUBMIT SUBMIT SUBMIT SUBMIT

13. RECEIVE
SUBMIT
JOIN
BROWSE
VISIT
1
2
3
4
5
❹ EXPECTED EMAIL
Email with right information, leading to the next action
12
CRM SYSTEM
NEEDS
TAILORED
INFORMATION
+
NEST ACTION BENEFIT

14. END OF DOCUMENT