store operations, retail sector, layout, zones, sushant lulla, nift kolkata

1. Sushant lulla
NIFT-K

2. Objectives
• To study the layout of the store
and identify the fixtures.
• To understand the
merchandise display and
colour assortment.
• To identify the Zone
demarcations in the store.

3. T
T
G
Bill
Entry &
Exit
Baggage
SR

4. SR Store Room
G Gandola
T Table with wheels
Ladder Display
Both Side Ladder Display
One Side Ladder & Other
Window
Display
Changing Rooms

5. Open window Display

6. Closed window Display

7. • Props : Flower Pots with bright
colored flowers to create the
mood for spring/summer season

8. • Split complementary color
scheme with green blue, blue and
yellow orange
• Vertical balance created
• Horizontal color blocking

9. • Tints of green blue and yellow
orange are used with pink and
blue
• Horizontal color blocking

10. Two way straight arm display

11. Pastel colour scheme is used on
to display innerwear and
nightwear

12. • Appropriate spot lights
• Sprouts of bright colors are given
throughout the store

13. • Split complementary colours like
yellow, blue and pink are used
• Color blocking is done vertically
and horizontally

14. Zones
ZONE 1
ZONE 2
ZONE 3

16. Thank you