United Colors of Benetton

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Facts and advertising campaign of United Colors of Benetton

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United Colors of Benetton

  1. 1. <ul><li>Simona Belaglovaitė </li></ul><ul><li>FEbd8-01 </li></ul>
  2. 2. <ul><li>United Colors of Benetton – it is an Italian limited company. </li></ul><ul><li>Its core business is fashion garments. </li></ul><ul><li>Today, the Benetton is present in 120 countries around the world . </li></ul>The store in Paris The store in Venice
  3. 3. <ul><li>Founders: </li></ul><ul><li>Benetton was established in 1965 as a partnership by the Benetton family in Ponzano Veneto, Italy. </li></ul>
  4. 4. <ul><li>T he casual United Colors of Benetton </li></ul><ul><li>T he glamour oriented Sisley </li></ul><ul><li>Playlife American college style </li></ul><ul><li>Killer Loop streetwear </li></ul>Brands
  5. 6. Philosophy <ul><li>The concept of the company includes cooperation with internationally k nown institutions and organizations : </li></ul><ul><li>Jane Goodall Institute </li></ul><ul><li>Amnesty International </li></ul><ul><li>World Food Programme </li></ul><ul><li>World Blind Union </li></ul><ul><li>United Nations Volunteers </li></ul><ul><li>United Nations </li></ul><ul><li>ACNUR </li></ul><ul><li>FAO </li></ul><ul><li>War Child </li></ul><ul><li>SOS Racisme </li></ul><ul><li>CARITAS </li></ul>
  6. 7. Advertisement Expresses respect for minority, human rights with multi-racial approach.
  7. 8. Most attractive features <ul><li>Magazine “Colours” states: that diversity is positive and all cultures have equal value. </li></ul><ul><li>Set up children’s centre to improve the quality of life and work of the employees . </li></ul><ul><li>Focuses on local culture and landscape herit age, p articipation in sport events. </li></ul>
  8. 9. Ownership Structure Number of share outstanding 182,679,012 Par value 1.30 euro Share capital 237,482,715.60 euro fully paid-in 10.21 Individuals and Others 23.06 Institutional Investors and Banks 66.73 Edizione Holding S.p.A. % Shareholders
  9. 10. <ul><li>Sales by region: Sales by brand: </li></ul>
  10. 11. Annual turnover 108 109 112 125 145 Net Income (million euro) 1,859 1,704 1,765 1,911 2,085 Revenues (million euro) 2003 2004 2005 2006 2007 Year
  11. 12. <ul><li>Thank you for your kind attention ! </li></ul>

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