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Consumer & industrial buying behaviour latest

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marketing implications of consumer behaviour, advertisements

Published in: Marketing
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Consumer & industrial buying behaviour latest

  1. 1. CONSUMER & INDUSTRIAL BUYING BEHAVIOUR SUBMITTED BY: SUSHANT LULLA M.F.M 1ST YEAR GUIDED BY: Dr ANANNYA DEB ROY
  2. 2. PERCEPTION
  3. 3. ABSOLUTE THRESHOLD
  4. 4. SENSORY ADAPTATION
  5. 5. AMBUSH MARKETING
  6. 6. EXPERIENTAL MARKETING
  7. 7. JUST NOTICIABLE DIFFERENCE
  8. 8. SELECTIVE EXPOSURE
  9. 9. SELECTIVE ATTENTION
  10. 10. PERCEPTUAL DEFENSE
  11. 11. PERCEPTUAL BLOCKING
  12. 12. THANKYOU

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