3. INTRODUCTION
Tatsat in Sanskrit means ‘all that eternally exists’.
Located amidst the hustle bustle of posh Hauz Khas Market
in South Delhi
A ‘Socially Conscious Store’with focus on triple bottom
line.
Started on the eve of International non-violence day
October 2, 2006 . Prashant Narang, 29 years old, is the
brain behind the venture.
First partnership was formed on Orkut,with Community
Friendly Movement (CFM) .
A collaboration struck between CFM and Tatsat.
4. LOCATION
Traffic flow –priviledge of being located in one of the posh
locales of Delhi
Accessibility through mass transit-place is close to both
Green Park and Hauz Khas metro and also to Hauz Khas
and Greenpark bus station
Availability of manpower-available manpower in the
locality.It even offers internship programmes to students
from design,communication or retail background
Local legislations-adheres well
Complementing and competing stores
5. RETAIL MIX ELEMENTS
the elements used by retailers to satisfy their customers'
needs and wants
Type of merchandise sold
Variety and assortment of merchandise
Level of customer service
Price of merchandise
Promotion
6. TYPE OF MERCHANDISE SOLD
The type of merchandise sold should be in line with the target market
TARGET MARKET:
residents of Hauz Khas as well as
neighbouring ones from South Delhi
mostly affluent and fashion
conscious people
Niftians
Basically,the store offers sarees, accessories,gift items,
beauty care products.
7. VARIETY AND ASSORTMENT
Variety denotes breadth & Assortment denotes depth of the
merchandise.
Stationary category
Accessories
Jewellery
Personal care
Aromatherapy
Ceramics and
wooden
Textile category
8. CUSTOMER SERVICE
Well planned store layout
Customer complaint
feedback is taken
Customer walk in register
maintained
Air conditioned store
Customer communication
Alterations done
Gift wrapping
Free Gifts
Credit and debit card
services
Atmospherics
9. PRICING
The pricing is a bit more than usual stores as the store caters
specifically to eco-friendly and handmade stuffs
CATEGORY PRICE RANGE(RS.)
JEWELLERY 40-22000
PAPER PRODUCTS 50-1000
PERSONAL CARE 55-500/700
AROMATHERAPY 35-1500
TEXTILES 500-1200
BAGS 150-2000
10. PROMOTION(IN THE WORDS OF TATSAT)
Be a conscious consumer!
* Be aware of the impact of your purchase on your
health and happiness and the environment around you!
* Switch to sweatshop free products so that your
purchase does not contribute to child labour or labour
exploitation!
* Unplug from the standard media, marketing and
advertisements; think rationally while spending money.
11. PROMOTION
Retail discount Customer convenience
Gift items Gift-wrapping
Special event Return policies
Delivery Consumer information
Alterations booklets / displays /
Parking graphics
Contests Rebate
Tatsat organizes events and exhibitions like ‘Aadi’ and ‘Teejbazaar’
It has a page on both facebook and twitter for social networking.
Green consumer day is celebrated by Tatsat by organizing many
events and competitions
Tatsat provides gift vouchers in the denominations of Rs.250-500
12.
13. STORE OPERATIONS
Daily Store Management
Opening and Closing hours:mon-sat,10am-9pm ,sun-12pm -9pm
Loss prevention and safety:well maintained like,for glass items
‘Bubble Wrap’is used,personal care products in a refrigerator.
Store standards
Cleaning guidelines:The store is cleaned everyday,once in a week
through cleaning is carried out
Maintenance guidelines followed for each product category
Product Management
Merchandise replenishment is carried out once in a month for
sarees,Paper products are replenished once in fifteen days
Lost and found items are handled carefully
Visual merchandising: the store doesn’t use much mannequins , the
different categories are placed in an arranged manner.
14. STORE OPERATIONS
Customer Buying Process
Customer walk-in register is maintained to note down
the feedback,suggestion and opinions of the customer
A comfortable and easing buying process as the staff is
cooperative
Store Layout-loop layout
15. STORE LAYOUT OF TATSAT
DISPLAY DISPLAY C MIRROR
O
U
N
T ENTRANC
STAIRS E E
R & EXIT
DISPLAY D
I
S
P
L
A
Y
DISPLAY DISPLAY DISPL
AY