The document discusses different aspects of event management including stage management, branding, and budgeting. It provides details on the roles and responsibilities of a stage manager in coordinating technical and performance aspects of an event. It also explains how branding involves shaping customer perceptions through a company's marketing activities and is influenced by popular culture, influencers, and customers. Finally, it outlines the steps to design an effective brand strategy, including identifying goals, mapping the existing brand culture, analyzing competitors, designing the strategy, and implementing it. Budgeting in event management refers to allocating a total sum of money for a specific event over a period of time.
This document outlines the strategic marketing planning process. It discusses how strategic planning involves communication across all levels of a company to identify future opportunities and risks. The strategic planning process consists of 5 phases: conducting a situational analysis, establishing marketing objectives, determining a process and differential advantage, selecting strategies to achieve objectives, and designing a marketing strategy. It provides an example of how to conduct an internal and external analysis as part of the situational analysis phase. The conclusion emphasizes that strategic marketing planning helps companies reduce risks by giving consumers desirable products and allowing different departments to work together towards shared goals.
Chapter 1-Overview of MARKETING MANAGEMENT.pptxNoemieDelgado
This document discusses marketing management, defining it as the process of planning, organizing, directing, and controlling marketing activities to facilitate the profitable exchange of goods and services between producers and consumers. It outlines the objectives of marketing management, roles of a marketing manager, and skills needed, which include communication, leadership, technical, organizational, and creative skills. The significance of marketing management is that it helps businesses generate revenue, build their brand, and understand customers better through profitable customer interactions and data-driven strategies.
The document discusses key aspects of developing an effective marketing plan and launching a new venture successfully. It covers the characteristics of a marketing plan including having clear objectives, target market analysis, and promotional strategies. The importance of the marketing mix and management team are explored. Regarding legal forms for new ventures, it outlines sole proprietorships, partnerships, limited liability companies, and corporations as common structure options. Tips provided include building a strong management team through role definition, collaboration, and developing a positive work environment.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
Distribution management refers to overseeing the movement of goods from suppliers to points of sale. It involves numerous processes like packaging, inventory management, warehousing, supply chain management, and logistics. Effective distribution management is important for businesses to operate profitably and remain competitive as it helps get products to customers efficiently while managing costs. It also provides organization and helps reduce errors.
This document discusses key concepts for event management including organizing, planning, motivating, communicating, creating, controlling, and problem solving. It provides examples of how each concept applies to event management. For planning, it outlines the event planning process and key steps including initiation, planning, implementation, control and monitoring, shutdown, and evaluation. It also discusses developing organizational charts and job descriptions for an event management team.
Marketing & Corporate Affairs Presentation to Dubai Television.Raj Narayanan
The document outlines the structure and roles of the various departments that make up the Marketing & Corporate Affairs department of a television station, including brand management, corporate communications, public relations, research, corporate social responsibility, events management, and an advertising unit. It describes the key responsibilities and functions of each department in establishing and promoting the brand and image of the television station through strategic planning, audience research, media relations, corporate social initiatives, and creative content development. The overall aim of the department appears to be shaping the television station's marketing strategies and programming environment to increase ratings and establish a clear brand identity in a competitive regional marketplace.
This document outlines the strategic marketing planning process. It discusses how strategic planning involves communication across all levels of a company to identify future opportunities and risks. The strategic planning process consists of 5 phases: conducting a situational analysis, establishing marketing objectives, determining a process and differential advantage, selecting strategies to achieve objectives, and designing a marketing strategy. It provides an example of how to conduct an internal and external analysis as part of the situational analysis phase. The conclusion emphasizes that strategic marketing planning helps companies reduce risks by giving consumers desirable products and allowing different departments to work together towards shared goals.
Chapter 1-Overview of MARKETING MANAGEMENT.pptxNoemieDelgado
This document discusses marketing management, defining it as the process of planning, organizing, directing, and controlling marketing activities to facilitate the profitable exchange of goods and services between producers and consumers. It outlines the objectives of marketing management, roles of a marketing manager, and skills needed, which include communication, leadership, technical, organizational, and creative skills. The significance of marketing management is that it helps businesses generate revenue, build their brand, and understand customers better through profitable customer interactions and data-driven strategies.
The document discusses key aspects of developing an effective marketing plan and launching a new venture successfully. It covers the characteristics of a marketing plan including having clear objectives, target market analysis, and promotional strategies. The importance of the marketing mix and management team are explored. Regarding legal forms for new ventures, it outlines sole proprietorships, partnerships, limited liability companies, and corporations as common structure options. Tips provided include building a strong management team through role definition, collaboration, and developing a positive work environment.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
Distribution management refers to overseeing the movement of goods from suppliers to points of sale. It involves numerous processes like packaging, inventory management, warehousing, supply chain management, and logistics. Effective distribution management is important for businesses to operate profitably and remain competitive as it helps get products to customers efficiently while managing costs. It also provides organization and helps reduce errors.
This document discusses key concepts for event management including organizing, planning, motivating, communicating, creating, controlling, and problem solving. It provides examples of how each concept applies to event management. For planning, it outlines the event planning process and key steps including initiation, planning, implementation, control and monitoring, shutdown, and evaluation. It also discusses developing organizational charts and job descriptions for an event management team.
Marketing & Corporate Affairs Presentation to Dubai Television.Raj Narayanan
The document outlines the structure and roles of the various departments that make up the Marketing & Corporate Affairs department of a television station, including brand management, corporate communications, public relations, research, corporate social responsibility, events management, and an advertising unit. It describes the key responsibilities and functions of each department in establishing and promoting the brand and image of the television station through strategic planning, audience research, media relations, corporate social initiatives, and creative content development. The overall aim of the department appears to be shaping the television station's marketing strategies and programming environment to increase ratings and establish a clear brand identity in a competitive regional marketplace.
Unit 1:
Role of IMC in marketing process, IMC planning model, Marketing and promotion
Process model. Communication process, steps involved in developing IMC programme, Effectiveness of marketing communications Purpose, Role, Functions, Types, Advertising Vs Marketing mix, Advertising appeal in various stages of PLC
Events differ from other products. It is a combination of services and goods. This ppt takes you through different facets of event marketing channels, motivation involved and marketing mix involved in Event Marketing.
The document provides information about marketing, marketing strategy, and the marketing mix. It discusses key concepts in marketing including the marketing concept, relationship marketing, and the 4Ps of the marketing mix: product, price, place, and promotion. It also discusses marketing strategy, explaining it as a process to concentrate resources on optimal opportunities to increase sales and achieve competitive advantage. The marketing mix and external/internal environmental scans are important parts of developing a marketing strategy. The document then focuses on describing each element of the traditional 4Ps marketing mix model: product, price, place, and promotion.
The document discusses several key concepts in marketing:
1) Marketing is defined as the activity of creating, communicating, delivering, and exchanging offerings that have value for customers. It involves managing customer relationships and satisfying customer needs.
2) The marketing concept proposes that organizations should anticipate customer needs and satisfy them better than competitors.
3) The 4Ps of marketing are product, price, place, and promotion - which are the basic elements of an organization's marketing strategy.
4) Marketing research and planning are important processes that involve defining problems, developing research plans, collecting and analyzing data, and disseminating information to guide marketing activities.
The Marketing Plan 3.0 explains how to craft a Marketing Plan step by step to develop a Marketing 3.0 system. It explains the strategy formulation methods and provides guidance on the appropriate strategies and tactics to successfully develop Marketing 3.0 in a destination.
1) Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers. There are various types of marketing such as influencer marketing, relationship marketing, viral marketing, green marketing, and keyword marketing.
2) Marketing management involves conducting consumer research, determining product and distribution policies, and making promotional decisions. The marketing management process includes conducting market research, developing a marketing strategy and marketing plan, and providing feedback and control.
3) The marketing mix, also known as the 4Ps, refers to the set of controllable tactical marketing tools - product, price, place, and promotion. It is the crux of marketing and must be constantly reviewed and adapted to changes in the external environment.
The document discusses key concepts in marketing including functions of marketing, the role of marketing in firms and the economy, marketing mix, and elements of the marketing mix. Specifically, it notes that marketing helps focus a firm's activities on customer needs and satisfaction, and in an economy it can inspire new business and ensure smooth flow of goods. The marketing mix refers to the four P's of Product, Price, Place, and Promotion. Elements of each include features for Products, pricing objectives for Price, distribution channels for Place, and advertising and selling for Promotion.
This document discusses various career opportunities in marketing. It begins by defining marketing and careers in marketing. It then lists 10 types of marketing careers, including marketing specialist, social media manager, search engine optimization specialist, email marketing manager, web content writer, web producer, product manager, marketing analyst, advertising coordinator, and digital marketing directors. For each role, it provides a brief description of the responsibilities. The document concludes by stating that marketing is continually changing and is the heartbeat of every successful business.
This document provides a summary of key concepts from the first chapter of a marketing management textbook. It discusses the value of marketing, the scope of marketing including what is marketed and who markets, core marketing concepts like needs and segmentation, new marketing realities from forces like technology and globalization, the importance of social responsibility, and how the marketplace has changed with new consumer capabilities. The overall summary is that the chapter introduces foundational topics in marketing management including definitions, concepts, trends shaping the field, and societal considerations.
- Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships to benefit the organization and stakeholders. Marketing management is choosing target markets and gaining, keeping, and growing customers through superior customer value.
- Marketers manage demand and operate in consumer, business, global, and nonprofit markets. Marketing affects the entire customer experience.
- Today's marketplace has fundamentally changed due to societal forces like technology, globalization, and social responsibility, creating new opportunities and challenges and changing marketing management. Companies seek the right balance of proven and innovative approaches.
The document discusses sales management and the sales forecasting process. It defines sales management as attaining sales goals in an effective and efficient manner through planning, staffing, training, leading, and controlling resources. The key functions of sales management are outlined as planning, staffing, training, leading, and controlling. Sales forecasts are important for production scheduling, purchasing, personnel needs, cash flow planning, and developing sales quotas and marketing plans. The sales forecasting process involves setting objectives, analyzing variables, developing and selecting forecasting methods, gathering and analyzing data, and finalizing the forecast.
Study on the consumer buying behavior for shalimar paintPrateek Gahlot
This document provides an overview of marketing, management, marketing tools, and consumer behavior. It then discusses Shalimar Paints, an Indian paint manufacturing company founded in 1902. The company introduced many firsts in industrial coatings for structures, aircraft, and more. It is now owned by the O.P. Jindal Group and S.S. Jhunjhnuwala Group and aims to be one of India's fastest growing paint companies through its balanced approach to art and science in product development. The board of directors is discussed, including promoter director Girish Jhunjhnuwala who helped expand his family's business.
This unit introduces students to marketing principles and developing a basic marketing plan. It discusses how organizations like Apple, Google, and Coca-Cola use marketing techniques to influence customers. Students will learn theories, frameworks, and how to relate them to real world examples. Successfully completing the unit will enhance students' career opportunities. The document then provides learning outcomes on the roles and functions of marketing, the marketing mix (7Ps), and developing a marketing plan. It includes an example case study of Toyota Motor Corporation.
Sales digital and direct marketing strategies presentationCGachuru
Sales, Digital and Direct Marketing Strategies outlines strategies for personal selling, digital marketing, and direct marketing. It discusses determining the role of personal selling in promotional strategies and designing sales organizations. It also covers recruiting, training, and managing salespeople, as well as evaluating performance and making adjustments. The document introduces strategies for digital marketing, including identifying opportunities online and developing a vision for how digital assets can meet business and stakeholder needs. It also discusses objectives and value opportunities and risks of internet marketing.
Sales digital and direct marketing strategies presentationCGachuru
Sales, Digital and Direct Marketing Strategies document discusses strategies for personal selling, digital marketing, and direct marketing. It provides an overview of each topic with key points:
1) Personal selling strategies include determining the role of salesforce, defining the selling process, deciding on sales channels, designing the sales organization, recruiting/training/managing salespeople, and evaluating performance.
2) Digital marketing strategies involve using tools like email, SEO/SEM, online ads, and social media to promote brands online.
3) Direct marketing allows direct contact with customers through methods like direct mail, telemarketing, email, text, and social media in a cost-effective way to generate new business and sales.
The document provides definitions of marketing from two experts. It defines marketing as:
1) A social process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.
2) The analysis, planning, implementation, and control of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives. It relies heavily on designing the organization’s offering in terms of the target markets’ needs and desires, and on using effective pricing, communication, and distribution to inform, motivate, and service the markets.
This document provides a summary of a 180-day plan to improve a company's corporate event program. It begins with conducting research such as interviewing stakeholders and analyzing past events. Next, it involves developing a strategy that focuses on brand, attendee experience, and return on marketing objectives. Checklists are then provided to execute the strategy and ensure the right resources are in place. The plan aims to transform an event program from a cost to a strategic investment that delivers high returns.
The document discusses managing global product development and brands. It presents the Global Decision Making framework as a way to avoid challenges in global product development through preparation and a holistic approach. The framework consists of 5 stages: 1) strategic goal setting, 2) strategic planning, 3) operational planning, 4) implementation, and 5) evaluation. It also discusses organizing multidisciplinary teams for product development, testing new product concepts, considerations for global product launches, and managing brand portfolios with consistency in brand strength and meaning across markets.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
More Related Content
Similar to unit 3 -DIFFERENT ASPECTS OF EVENT.pptx
Unit 1:
Role of IMC in marketing process, IMC planning model, Marketing and promotion
Process model. Communication process, steps involved in developing IMC programme, Effectiveness of marketing communications Purpose, Role, Functions, Types, Advertising Vs Marketing mix, Advertising appeal in various stages of PLC
Events differ from other products. It is a combination of services and goods. This ppt takes you through different facets of event marketing channels, motivation involved and marketing mix involved in Event Marketing.
The document provides information about marketing, marketing strategy, and the marketing mix. It discusses key concepts in marketing including the marketing concept, relationship marketing, and the 4Ps of the marketing mix: product, price, place, and promotion. It also discusses marketing strategy, explaining it as a process to concentrate resources on optimal opportunities to increase sales and achieve competitive advantage. The marketing mix and external/internal environmental scans are important parts of developing a marketing strategy. The document then focuses on describing each element of the traditional 4Ps marketing mix model: product, price, place, and promotion.
The document discusses several key concepts in marketing:
1) Marketing is defined as the activity of creating, communicating, delivering, and exchanging offerings that have value for customers. It involves managing customer relationships and satisfying customer needs.
2) The marketing concept proposes that organizations should anticipate customer needs and satisfy them better than competitors.
3) The 4Ps of marketing are product, price, place, and promotion - which are the basic elements of an organization's marketing strategy.
4) Marketing research and planning are important processes that involve defining problems, developing research plans, collecting and analyzing data, and disseminating information to guide marketing activities.
The Marketing Plan 3.0 explains how to craft a Marketing Plan step by step to develop a Marketing 3.0 system. It explains the strategy formulation methods and provides guidance on the appropriate strategies and tactics to successfully develop Marketing 3.0 in a destination.
1) Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers. There are various types of marketing such as influencer marketing, relationship marketing, viral marketing, green marketing, and keyword marketing.
2) Marketing management involves conducting consumer research, determining product and distribution policies, and making promotional decisions. The marketing management process includes conducting market research, developing a marketing strategy and marketing plan, and providing feedback and control.
3) The marketing mix, also known as the 4Ps, refers to the set of controllable tactical marketing tools - product, price, place, and promotion. It is the crux of marketing and must be constantly reviewed and adapted to changes in the external environment.
The document discusses key concepts in marketing including functions of marketing, the role of marketing in firms and the economy, marketing mix, and elements of the marketing mix. Specifically, it notes that marketing helps focus a firm's activities on customer needs and satisfaction, and in an economy it can inspire new business and ensure smooth flow of goods. The marketing mix refers to the four P's of Product, Price, Place, and Promotion. Elements of each include features for Products, pricing objectives for Price, distribution channels for Place, and advertising and selling for Promotion.
This document discusses various career opportunities in marketing. It begins by defining marketing and careers in marketing. It then lists 10 types of marketing careers, including marketing specialist, social media manager, search engine optimization specialist, email marketing manager, web content writer, web producer, product manager, marketing analyst, advertising coordinator, and digital marketing directors. For each role, it provides a brief description of the responsibilities. The document concludes by stating that marketing is continually changing and is the heartbeat of every successful business.
This document provides a summary of key concepts from the first chapter of a marketing management textbook. It discusses the value of marketing, the scope of marketing including what is marketed and who markets, core marketing concepts like needs and segmentation, new marketing realities from forces like technology and globalization, the importance of social responsibility, and how the marketplace has changed with new consumer capabilities. The overall summary is that the chapter introduces foundational topics in marketing management including definitions, concepts, trends shaping the field, and societal considerations.
- Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships to benefit the organization and stakeholders. Marketing management is choosing target markets and gaining, keeping, and growing customers through superior customer value.
- Marketers manage demand and operate in consumer, business, global, and nonprofit markets. Marketing affects the entire customer experience.
- Today's marketplace has fundamentally changed due to societal forces like technology, globalization, and social responsibility, creating new opportunities and challenges and changing marketing management. Companies seek the right balance of proven and innovative approaches.
The document discusses sales management and the sales forecasting process. It defines sales management as attaining sales goals in an effective and efficient manner through planning, staffing, training, leading, and controlling resources. The key functions of sales management are outlined as planning, staffing, training, leading, and controlling. Sales forecasts are important for production scheduling, purchasing, personnel needs, cash flow planning, and developing sales quotas and marketing plans. The sales forecasting process involves setting objectives, analyzing variables, developing and selecting forecasting methods, gathering and analyzing data, and finalizing the forecast.
Study on the consumer buying behavior for shalimar paintPrateek Gahlot
This document provides an overview of marketing, management, marketing tools, and consumer behavior. It then discusses Shalimar Paints, an Indian paint manufacturing company founded in 1902. The company introduced many firsts in industrial coatings for structures, aircraft, and more. It is now owned by the O.P. Jindal Group and S.S. Jhunjhnuwala Group and aims to be one of India's fastest growing paint companies through its balanced approach to art and science in product development. The board of directors is discussed, including promoter director Girish Jhunjhnuwala who helped expand his family's business.
This unit introduces students to marketing principles and developing a basic marketing plan. It discusses how organizations like Apple, Google, and Coca-Cola use marketing techniques to influence customers. Students will learn theories, frameworks, and how to relate them to real world examples. Successfully completing the unit will enhance students' career opportunities. The document then provides learning outcomes on the roles and functions of marketing, the marketing mix (7Ps), and developing a marketing plan. It includes an example case study of Toyota Motor Corporation.
Sales digital and direct marketing strategies presentationCGachuru
Sales, Digital and Direct Marketing Strategies outlines strategies for personal selling, digital marketing, and direct marketing. It discusses determining the role of personal selling in promotional strategies and designing sales organizations. It also covers recruiting, training, and managing salespeople, as well as evaluating performance and making adjustments. The document introduces strategies for digital marketing, including identifying opportunities online and developing a vision for how digital assets can meet business and stakeholder needs. It also discusses objectives and value opportunities and risks of internet marketing.
Sales digital and direct marketing strategies presentationCGachuru
Sales, Digital and Direct Marketing Strategies document discusses strategies for personal selling, digital marketing, and direct marketing. It provides an overview of each topic with key points:
1) Personal selling strategies include determining the role of salesforce, defining the selling process, deciding on sales channels, designing the sales organization, recruiting/training/managing salespeople, and evaluating performance.
2) Digital marketing strategies involve using tools like email, SEO/SEM, online ads, and social media to promote brands online.
3) Direct marketing allows direct contact with customers through methods like direct mail, telemarketing, email, text, and social media in a cost-effective way to generate new business and sales.
The document provides definitions of marketing from two experts. It defines marketing as:
1) A social process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.
2) The analysis, planning, implementation, and control of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives. It relies heavily on designing the organization’s offering in terms of the target markets’ needs and desires, and on using effective pricing, communication, and distribution to inform, motivate, and service the markets.
This document provides a summary of a 180-day plan to improve a company's corporate event program. It begins with conducting research such as interviewing stakeholders and analyzing past events. Next, it involves developing a strategy that focuses on brand, attendee experience, and return on marketing objectives. Checklists are then provided to execute the strategy and ensure the right resources are in place. The plan aims to transform an event program from a cost to a strategic investment that delivers high returns.
The document discusses managing global product development and brands. It presents the Global Decision Making framework as a way to avoid challenges in global product development through preparation and a holistic approach. The framework consists of 5 stages: 1) strategic goal setting, 2) strategic planning, 3) operational planning, 4) implementation, and 5) evaluation. It also discusses organizing multidisciplinary teams for product development, testing new product concepts, considerations for global product launches, and managing brand portfolios with consistency in brand strength and meaning across markets.
Similar to unit 3 -DIFFERENT ASPECTS OF EVENT.pptx (20)
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
2. • Event management is the process by which events are defined, planned, monitored,
controlled and delivered such that the agreed benefits are realized. Events bring
about change, innovation, creativity and event management is recognized as the
most efficient way of managing such change.
OBJECTIVES
• To understand the importance of the stage management
• To identify the role of branding in event management
• To study the concept and advantages of Budgeting
• To understand the various leadership skills required in event management.
• To evaluate the role of feedback in event management
3. STAGE MANAGEMENT
• The stage manager plays a major role in the production and performance process
of any event company. A stage manager must have the temperament and ability
to get along with people in both the artistic and technical sides of theatre, and to
understand what they do.
• In all cases the Stage Manager will have a supervisory position, leading the team
of production operatives and technicians. This may include the deputy stage
manager (DSM), assistant stage manager (ASM), stage crew and lighting and
sound technicians. The stage manager also ensures clear communication
between all the teams working on the show.
4. Responsibilities of Stage Manager
The Stage Manager is a key position in any successful event. The Duties and responsibilities
are;
• General: To meet live event requirements, the stage manager distributes stage plans to
stage crew and venue management. He coordinates stage crew activities and assists with
or supervises stage preparation including unloading, setup and positioning of concert
stage elements, such as instruments, equipment or background sets. If he sees a health,
safety or logistics issue, he works with the act and venue management to modify the
plans. He also makes certain that an act receives everything requested for backstage
facilities, such as specific beverages or food.
• Technical: A stage manager also supervises technical matters. He reviews concert
technical requirements with various people involved in planning the performance, such as
the act, the act‘s manager and technicians. He monitors lighting, speakers, microphones
and other equipment during rehearsals or recordings. Before a concert, he supervises
lamp, sound, rigging and other stage equipment tests. He also supervises specialized
concert element testing, such as pyrotechnics tests, if applicable. During a performance,
he makes technical adjustments or call cues to a technical crew handling the equipment.
5. • Performance: The stage manager clears the stage prior to the performance and
advises the act when it‘s time to go onstage. Besides equipment technical cues, a
stage manager also cues other stage actions, such as opening and closing stage
curtains, if applicable, at the start, intermission and end of the concert. Afterward, he
supervises stage cleanup and removal, loading and shipment of stage elements
provided by the act. If an act stores stage elements at the venue, he supervises on-
site transport and storage.
• Other: Stage managers also review emergency procedures and enforce rules and
regulations designed to prevent security problems or safety hazards. For example, a
stage manager often checks backstage passes to stop unauthorized persons from
accessing the stage or act. They also prevent crowds from forming that might disrupt
the concert or create a hazard. Additionally, if a stage manager needs a temporary
stage crew to assist, he usually creates the necessary budget, hires the crew,
supervises their work and maintains payroll.
6. BRANDMANAGEMENT
Branding has become one of the most important aspects of business strategy. Brand‖
refers to all of the activities that shape customer perceptions, particularly the firm‘s
activities. Branding, then, is a management perspective that focuses on shaping the
perceived value of the product as found in society.
Determinants of Brand Management
Brands have four primary types of determinants - companies, popular culture,
influencers, and customers.
1. Firms: The event management firm shapes the brand through all of its product-
related activities that help to connect with the customers. All elements of the marketing
mix product, communication, channels, and pricing policies are used to create an image
in the mind of prospective customers. For eg for national level exhibitions event
companies used all components of promotional mix to target the customers .
7. 2. Popular Culture: Various types of events are a prominent part of the world in which we
live. As such, they are frequently promoted through in films, television, books, magazines, on
the Internet, across all mass media. These representations can have a powerful influence on
brands. This involves inviting celebrities and powerful leaders in the society to represent the
brand. For example in every state of India a leading film personality or social activist is the
brand ambassador for the event.
3. Customers: Customers determine the effectiveness of the brand culture as they consume
the product. And are part of event process they interact with various stakeholder during the
event process they create experience stories involving the event which they often share with
friends and all involved in the process of event. For example participating in a sports event
may lead to sharing of achievements and challenging during the whole event process.
4. Influencers: In many categories, non-customers‘ opinions are influential. The opinions of
experts other than customers create a positioning of event management firm in the mind of
masses. Most of the national wide events are given publicity by various media firms which
create a perception about the event.
8. Reputation Value: A company's brand reputational value has four basic elements: expectations,
perceptions, business relationships and unique intellectual property assets. Improved quality in each
of those areas increases financial value for the organization.
Relationship Value: Brand relationships are similar to good relationships between people; they
are mutually beneficial experiences where each member feels valued, trusted, and respected.
Brand Cultures: From a psychological perspective, the brand acts as a perceptual frame that
highlights particular benefits delivered by attending a specific event. This framing guides consumers
in choosing events and also shapes their product experiences. A classic example comes from
specified exhibitions in the area of automobiles and education services which may provide all
information to the target customers among the competitors.
Symbolic Value: Express Values and Identities Brands also act as symbols that express values and
identities to serve as concrete markers of values and identities. In particular, brands have become
powerful markers to express statuses, lifestyles, politics, and a variety of aspirational social identities,
a fashion show by leading event Management Company is one such example.
Components of Brand Value
9. Designing Brand Strategy
Brand strategy is a key part of the overall marketing strategy. Event management
companies and corporate goals vary so much, there are no universal rules for designing
brand strategies. Rather, a systematic four -step process can be used to tailor strategies to
respond appropriately to the specifics of the context
• Step 1: Identify goals that branding can address: Brand strategies are appropriate
when the business goal can be achieved by enhancing perceived product value. Since
branding requires changing shared conventions, it is necessarily a long-term project.
And, so, branding is not usually a good tool to achieve short-term sales goals.
Conversely, it is also important to consider whether non branding strategies such as
lowering cost to serve, pursuing price discrimination with promotions have unintended
consequences on branding of an event .
• Step 2: Map the existing brand culture: Evaluate the existing brand culture across the
four components of brand value .This evaluation requires designing and collecting
market research that is attuned to the four different components of brand culture.
Therefore survey, feedback from the attendees of the events , sponsorship organization
and specific stakeholder are required to understand the level of brand value.
• Step 3: Analyze competitive environment: Competitive benchmarking is one the most
important driver of brand strategy is to deliver superior brand value versus primary
competitors. Competitive superiority in brand value requires benchmarking against
competitors‘ brands. The most significant advances in brand value come from
identifying opportunities in the environment such as consumers, technology,
infrastructure, etc. that competitors have not yet acted on and designing the brand
strategy to take advantage of these opportunities.
10. • Step 4: Design the strategy: A brand strategy describes the movement from the
existing to the desired brand culture and the logic for its taking this path. A
strategy document for an event management firm should map the current
brand culture, outline the most promising opportunities to enhance the brand
culture considering both environment shifts and competitive benchmarking,
and finally detail the desired brand culture.
• Step 5: Implementation: A brand strategy requires an action plan that specifies
which marketing mix elements will be used, how they will be used, and how
they will be integrated to achieve a consistent branding effort. Every firm
activity that engages prospective customers is a potential branding tool.
Branding is not limited to communications. Rather, all elements of the
marketing mix contribute to branding. Therefore, managers must always
balance branding objectives against other marketing goals
11. BUDGETING IN EVENT MANAGEMENT
• An event budget is the total sum of money allocated for the particular purpose of
the event for a specific period of time. The goal of budget management is to control
event costs within the approved budget and deliver the expected event goals.
• From the perspective of a successful event is one that meets four success criteria:
that the event‘s scope is delivered on schedule, it is delivered within budget and,
once delivered, it meets the quality expectations of the donor and the beneficiaries.
For event managers to be truly successful they must concentrate on meeting all of
those criteria.
• The reality is that most event managers spend most of their efforts on completing
the event on schedule. They spend most of their time on managing and controlling
the schedule and tend to forget about monitoring and controlling the budget.
12. Budget Management
Budget management consists of a series of tasks and steps designed to help manage the
costs of the event, the steps are:
• Defining the Budget
• Executing the Budge
• Controlling the Budget
• Updating the Budget
Inputs for Budget Preparation
Inputs: Inputs for the event budget management include the following documents or sources
of information:
• Event contract or initial budget
• Resource requirements
• Resource cost estimates
• Activity duration estimates
• Historical information
• Market conditions
• Donor and organization policies
Outputs: The event team will use the above information to develop three important
documents for the event:
• Cost estimates by activity
• The Event Budget
• The Budget Variance Report
13. Criteria in Budget Development
• To develop the budget, the applicable cost factors associated with
event tasks are identified. The development of costs for each task
should be simple and direct and consist of manpower, material, and
other direct costs..
14. • Human Resources: These include consulting services; consist of the right people
with the expertise and skills needed to complete the activities on the event
schedule. The event will develop a list of the human resource requirements
detailing the expertise level, areas of experience, education and language
requirements. This information will be used in the Resource management
process to acquire or contract the right people.
• Equipment and Material Resources: Equipment include all the specialized tools
needed by the event, from water pumps to electrical generators that will be used
by the event or delivered to the beneficiaries, it also includes the need for
vehicles and office equipment such as computers and printers. The materials
include a wider category of requirements such as utility services such as
electricity, telephone lines, access to the internet, office material, office space
and used by the event. The material may also include materials that will be used
to build temporary facilities or food and exhibits that will be delivered to the
beneficiaries.
• Other Cost: These include cost of venue, Marketing, special arrangements for
events .These cost shall be dependent on the following:
• the duration of the event
• the participant groups
• the venue or facility
• the scale of the event in terms of participant numbers
15. Budget Control
• Controlling the budget is a critical responsibility of the event manager, and it is
equally important that the organization defines the roles and responsibilities of all
parties involved in budget control. Usually the finance department's responsibility
is to record, track and monitor the budget from a cost accounting perspective and
generates reports for the organization management and the donor as part of the
compliance requirements such as ensuring the correct accounts are properly used
and recorded.
• The finance unit is not responsible for monitoring if the event budget follows the
event goals and targets, that is the responsibility of the event manager who needs
to use the reports and monitors the budget and determine if the resources are
used according to plan and identify any deviations, changes or modifications to the
budget Performance.
16. Corrective Actions:
• Some event may include a predefined limit by which a event may be under or over
budget during the event implementation phase, it is usually set as a small percentage
of the total, if the event is above the defined limit then the event manager needs to
take corrective actions to bring the budget back on track, these actions may include
trade-offs that will need to be discussed with management and the donor, trade-off
include reducing the scope or lowering the quality.
• Corrective actions may include the use of alternative options to produce the similar
output using different inputs, the event manager will implement the corrective
actions and monitor their performance to see if they are effective in reducing the
event expenses and help bring the event back on track. Corrective actions need to be
consulted with the event team and the staff in charge of the activities so that changes
are implemented.
17. Leadership
• Leadership involves the ability to influence people to take actions toward completing a goal. Events
contain a number of components and an event manager need to possess dynamic leadership skills to meet
various challenges.
• It is universally accepted that leadership is an influencing process between leaders and followers to
achieve organization objectives through change .Leadership has also been defined as getting things done
through others. In event management, this means that the event manager must achieves results through
the event team. In other words, inspiring people assigned to the event to work as a team to achieve the
event objective is essential aspect of event leadership.
18. Leadership Skills
1.hard skills
2. soft skills.
Hard skills indicate technical or industry-specific knowledge
soft skills means the ability to communicate this knowledge with the team.
The three core management skills are ;
Technical skills involve the knowledge and the ability to use methods, processes,
techniques, tools and equipment to perform a task. These skills are also sometimes
called business skills.
Interpersonal skills are also called people skills or soft skills. They are the ability to
understand, communicate and work well with individuals and groups through
developing effective relationships. Leaders required interpersonal skills such as
negotiating, motivating, decision making and problem solving balance between the
technical and leadership aspects of event management and states that the event
manager's goals are to build team morale and foster good working relations so
everyone is eager to work toward a common goal.
Decision making skills
19. Intellectual leadership:
Critical analysis and judgement helps the leader in the day- to-day assessment
and evaluation of different types of information, meaning comprising
analytical skills. In other words, taking into account internal and external
factors and information and coming up with the best possible solution for the
given circumstances.
20. SUCCESS OF THE EVENT
There are different components involved in event evaluation. The event outcomes are those measurable
changes that can be observed as a result of the event‘s successful completion. These measurable results and
benefits will be observable within the targeted population once the event is complete, determining the extent
to which the identified objectives were achieved. The results and benefits measure the progress toward
achieving the overall plan.
Understanding Key Performance Areas
Key performance indicators consist of the most important performance goals across all aspects of team
involvement in an event. Effective KPIs should be:
• Agreed upon by all parties before the event begins
• Meaningful to the intended audience
• Quantifiable measurements that can be shared and analyzed across organizational divisions at any time
• Directed toward the benefits the event seeks to deliver
• A basis for critical decision-making throughout the event
• Aligned with objectives and vision plan
• Realistic, cost-effective and tailored to the organization‘s culture, constraints and time frame
• Unified with organizational efforts
• Reflective of an organization‘s success factors
• Specific to the organization and the particular event
• Collectively, KPIs are a powerful management tool to bring about organization-wide success. Keeping track
of accurate metrics from varying teams can identify where more direction is needed or where incentives,
plans and other resources, such as training, should be allocated in future.
21. Event Feedback
Event performance and success are not always easy to measure. Harnessing the power of a strong key
performance indicator strategy can help event managers lead their teams to higher standards, greater
goals and successful events. The core aspect of evaluation plan is the feedback received from various
stakeholders after the successful completion of the event.
REPORTING: In addition to evaluating the final event results, one also should regularly monitor and
evaluate the event‘s progress in carrying out work plan activities, completing event objectives and staying
within the approved event budget.
• Check whether the plan followed, and was the plan effective in achieving the objectives? This part of
the evaluation plan is used to effectively manage the day-to-day and week-to-week activities and is
the basis of regular progress reports prepared for the event‘s funder.
• The client will be focused on the outcomes of the event, the deliverables. The focus will be on the
goals and objectives of the event, more especially on the scope and quality aspects of the
deliverables.
• Certain variances can be justified, but the unjustified variance will influence the judgment whether
the event was a success or not. Independent of the above, the perception of success can be
influenced by issues such as responsiveness of the team to client requests for changes, punctuality at
meetings, communication or the lack thereof, personality clashes and other people issues. These
issues can be grouped into team morale and client satisfaction, and are harder to measure and
quantify