2. SUPPLY CHAIN
MANAGEMENT
A supply chain is a global network used to deliver products and services
from raw materials to end customer through information flow, physical
distribution and cash.
Supply chain involved all the stages directly or indirectly in fulfilling a
customer request which includes manufacturers, suppliers, transporters,
warehouses, retailers and customers.
It is the integration of demand and supply.
Examples of supply chain activities include farming, refining, design,
manufacturing, packaging, and transportation.
3. DEFINITION
A supply chain may be defined as an integrated process
wherein a number of various business entities like
• Suppliers
• Manufacturers / Producer
• Dealers, Retailers, Customer etc.,
Work together in an effort to
• Acquire raw materials
• Convert these raw materials into specified final products, and
• Deliver these final products to retailers.
5. OBJECTIVES OF SUPPLY CHAIN
MANAGEMENT
To maximize overall value generated
To meet consumer demand for guaranteed delivery of
high quality and low cost with minimal lead time
To fulfill customer demand through efficient resources
To maximize efficiency of distribution side
Helps in better decision
6. FUNCTIONS OF SUPPLY CHAIN
MANAGEMENT
Customer Relationship Management: Consistent focus on end
customer demands to meet the increasing customer requirements
and ensures a high degree of flexibility.
Flexibility and demand-oriented production: Continuous cost
reduction and resource optimization across all stages of the value
chain.
Synchronization of supply and demand: Increasing the
adaptability and development capability of the supply chain.
7. IMPORTANCE OF SUPPLY
CHAIN MANAGEMENT
Improves Customer Services
✓ Customers expect to receive the correct product mix and quantity to be
delivered on time
✓ Products need to be on hand in the right location
✓ Follow up support after a sale must be done quickly
Reduce Operating Costs
✓ Decreases Purchasing Cost
✓ Decrease Production Cost
✓ Decrease Total Supply Chain Cost
Improves Financial Position
8. ADVANTAGES OF SUPPLY
CHAIN MANAGEMENT
Develops better customer relationship and service.
Creates better delivery mechanisms for products and services in
demand with minimum delay.
Improvises productivity and business functions.
Minimizes warehouse and transportation costs.
Minimizes direct and indirect costs.
Assists in achieving shipping of right products to the right place at
the right time.
9. ADVANTAGES OF SUPPLY
CHAIN MANAGEMENT
Enhances inventory management, supporting the successful
execution of just-in-time stock models.
Assists companies in adapting to the challenges of globalization,
economic changes, expanding consumer expectations, and related
differences.
Assists companies in minimizing waste, driving out costs, and
achieving efficiencies throughout the supply chain process.
10. CHARACTERISTICS OF SUPPLY
CHAIN MANAGEMENT
Focuses more on the customer
Sourcing of raw materials or finished goods from anywhere
in the world
Centralized global business
Ability to manage information not only within a company
but across industries and enterprises.
Responsibility of multiple flow in supply chain network
both upward and downward