The document discusses social media as a marketing tool for companies in the IT industry. It summarizes surveys from 2009-2012 that show a shift from most companies banning social media to many implementing policies for its use. While marketing predominantly uses social media, other departments are encouraged to collaborate and generate ideas through social media use internally and externally. The document also discusses social media's role in supporting users through data management and network security tools, as well as faster service response. However, challenges like viruses, brand hijacking, loss of content control, and regulatory breaches must be countered.
Ideation for Impact: A Hands On Approach to Social InnovationMichael DelGaudio
NYU Social Innovation Symposium workshop - Ideation for Impact: A Hands On Approach to Social Innovation. Two central themes are presented: 01 - Value creation from data analysis has unrealized potential to inform and sustain development efforts and decision making. 02 — Structured creative activities fuel the design process and are the first step in taking a hands on approach to design for social innovation.
Ideation for Impact: A Hands On Approach to Social InnovationMichael DelGaudio
NYU Social Innovation Symposium workshop - Ideation for Impact: A Hands On Approach to Social Innovation. Two central themes are presented: 01 - Value creation from data analysis has unrealized potential to inform and sustain development efforts and decision making. 02 — Structured creative activities fuel the design process and are the first step in taking a hands on approach to design for social innovation.
SMAC - The paradigm shift : Creating future of the EnterpriseNikhil Kulkarni
The 12th edition of Express Technology Senate will focus on a subject that is holding the whole world in its thrall: SMAC—Social, Mobile, Analytics and Cloud. Together, these four mega-trends are reshaping how people connect with each other, how companies conduct their business, and how the boundaries between geographies, communities and individuals are melting away into a smooth continuum of existence.
In this backdrop, the theme for Express Technology Senate this year has been chosen as: Finding Value and Success through SMAC
Organizations successfully leveraging social media are seeing benefits for sales, marketing, and customer service. Yet most organizations are struggling to define a business strategy that makes the most of these opportunities. This storyboard will help you:
* Identify achievable social media opportunities
* Evaluate the risks of social media versus the benefits
* Understand IT’s role in the deployment and maintenance of a social media project
Social media continues to grow at a breakneck pace, and businesses need to get on board or they will be left behind. This storyboard, complete with real-world case studies of social media at work, will help you build a foundation for the successful integration of social media into your CRM strategy.
Revisiting enterprise social media risks; managing risks from an enterprise perspective, when companies and their employees venture into social media and networking. Delivered at the IAPP Global Privacy Summit (Washington DC) on April 20 and 21, 2010.
Social media is an effective channel for law firms during client discovery and procurement.
Download the full guidebook: http://bit.ly/1nniOHC
A company blog, Twitter, and LinkedIn to share your industry expertise and relevant news to target business executives will draw web traffic, increase SEO and build awareness of your capabilities.
To engage decision makers, law firm marketers need to plan for social to become a peer-to-peer discussion. Sharing industry expertise and relevant news will draw more attention and engagement than an immediate pitch.
We organized this guide we share ways you can drive decision makers to take action and engage your firm.
The 15 slides include step buy step tools for Social Media Listening, Content Strategy, Distribution Funnels and Social Media Management.
Social Strategy1
We help law firms grow with our proprietary social listening technology, content marketing and managed services.
Using our proprietary technology, Social Strategy1 scrapes the entire web to collect, categorize, and analyze verbatim, online comments, conversations, and themes and measure their impact on consumer, constituent or target audience opinions.
The Customer Experience Revolution Coming to Everywhere Near You!Jennie Vickers
Customer Experience Revolution and implications for Boards of Directors concerned about their governance role. Presentation to the New Zealand Oracle Users Group Conference 2013 by Jennie Vickers of ZeopardLaw and ZeopardConsulting
New technology trend opportunities and challengesSaeed Al Dhaheri
This presentation is part of another presentation titled "Roles of ICT in Real Life Scenarios" which was presented during the International Conference on Next Generation Computing & Communication Technologies 2014 in Dubai. The presentation address the opportunities and challenges of the new technology forces: Cloud, Mobile, Social Media and Information and their impact of the traditional role of the IT.
SMAC - The paradigm shift : Creating future of the EnterpriseNikhil Kulkarni
The 12th edition of Express Technology Senate will focus on a subject that is holding the whole world in its thrall: SMAC—Social, Mobile, Analytics and Cloud. Together, these four mega-trends are reshaping how people connect with each other, how companies conduct their business, and how the boundaries between geographies, communities and individuals are melting away into a smooth continuum of existence.
In this backdrop, the theme for Express Technology Senate this year has been chosen as: Finding Value and Success through SMAC
Organizations successfully leveraging social media are seeing benefits for sales, marketing, and customer service. Yet most organizations are struggling to define a business strategy that makes the most of these opportunities. This storyboard will help you:
* Identify achievable social media opportunities
* Evaluate the risks of social media versus the benefits
* Understand IT’s role in the deployment and maintenance of a social media project
Social media continues to grow at a breakneck pace, and businesses need to get on board or they will be left behind. This storyboard, complete with real-world case studies of social media at work, will help you build a foundation for the successful integration of social media into your CRM strategy.
Revisiting enterprise social media risks; managing risks from an enterprise perspective, when companies and their employees venture into social media and networking. Delivered at the IAPP Global Privacy Summit (Washington DC) on April 20 and 21, 2010.
Social media is an effective channel for law firms during client discovery and procurement.
Download the full guidebook: http://bit.ly/1nniOHC
A company blog, Twitter, and LinkedIn to share your industry expertise and relevant news to target business executives will draw web traffic, increase SEO and build awareness of your capabilities.
To engage decision makers, law firm marketers need to plan for social to become a peer-to-peer discussion. Sharing industry expertise and relevant news will draw more attention and engagement than an immediate pitch.
We organized this guide we share ways you can drive decision makers to take action and engage your firm.
The 15 slides include step buy step tools for Social Media Listening, Content Strategy, Distribution Funnels and Social Media Management.
Social Strategy1
We help law firms grow with our proprietary social listening technology, content marketing and managed services.
Using our proprietary technology, Social Strategy1 scrapes the entire web to collect, categorize, and analyze verbatim, online comments, conversations, and themes and measure their impact on consumer, constituent or target audience opinions.
The Customer Experience Revolution Coming to Everywhere Near You!Jennie Vickers
Customer Experience Revolution and implications for Boards of Directors concerned about their governance role. Presentation to the New Zealand Oracle Users Group Conference 2013 by Jennie Vickers of ZeopardLaw and ZeopardConsulting
New technology trend opportunities and challengesSaeed Al Dhaheri
This presentation is part of another presentation titled "Roles of ICT in Real Life Scenarios" which was presented during the International Conference on Next Generation Computing & Communication Technologies 2014 in Dubai. The presentation address the opportunities and challenges of the new technology forces: Cloud, Mobile, Social Media and Information and their impact of the traditional role of the IT.
2. Discussion
In Briefing…
The Emergence of Social Media in the
Corporate World.
Social Media as a Landscape in the IT
Industry.
What Opportunities Benefit It’s Holders
3. Survey of the Workspace
Impressions of Technology
2009 survey – over half of the companies involved ban
social media
– 19% restricted use
– 24% had implemented policies
2011 survey – eMarketer study found a churn of 80%
in positive intentions to use for marketing
2012 survey (revisited from 2009)
– 31% of the companies ban social media
4. How Things Have Changed –
- Marketing predominates by nature when it comes to
managing and understanding the strategy behind
social media.
- Encouragement of Involvement from other Departments
Internally – Collaboration and Idea
Generation
Externally – Marketing and Crisis Response
- The Adoption of Social Media is being viewed as a
Powerful
5. Social Medias Role in the IT Industry
Utilizing Social Media to Support its Users
- Development of Tools to optimize Data Management
and Data Mining strategies.
- Network Security Optimization in relation to enterprise
applications and the risk that runs with having an
open form of communication.
- Increased Speed of Service Response to Issues or
Priorities
6. Challenges IT must seek to Counter
- Increased Risk of Spreading Viruses
and Malware
- Potential for Brand Hijacking
- Risk of Loss of Control Over
Corporate Content
- Unrealistic customer expectations for
“Internet-speed” service
- Possible breaches of Rules and
Regulations
8. Works Sited
Fitzgerald, Michael. “IT Juggles Its
Social Media Roles.”
Computerworld45.17 (2011): 22.
MasterFILEPremier. Web. 23 Oct.
2012.
Editor's Notes
William BeckerIMKT 120Unit_1_IP22, October, 2012“Social Media in the IT sector”
Survey of the Workspace Impression of Technology – The limiting of social media in the workplace 2009 (Robert Half Technology) survey of over 1,400 CIO statements - over half the companies surveyed ban use of social media amongst its employees. Another case of 19% said their organization had restricted its use, and a poll study of 24% from 34,000 employers responded with having implemented formal policies 2011eMarketer survey taken from 227 companies with more than 100 employees – a churn of 80% respondents of which employees said their officers intend to use social media for marketing purposes. (May) 2012 (Robert Half) survey revisited – 31% CIO statements banned the use of social media.
How Things Have Changed – - Marketing predominates by nature when it comes to managing and understanding the strategy behind social media. - Encouragement of other departments involvement Internally – Collaboration and Idea Generation Externally – Marketing and Crisis Response
Social Medias role in the IT IndustryUsing Social Media to Support its Users – Development of Tools to optimize Data Management and Data Mining strategies. - keeping record of the conversation lends as a useful analysis tool - allows for knowledge stewardship to shape priorities and support the overall agenda. – Network Security Optimization in relation to enterprise applications and the risk that runs with having an open form of communication. - establishing an editorial review of posts before publication. - Increased Speed of Service Response to Issues or PrioritiesITs job must understand and work with new technologies if it is to help facilitate operations by integrating social tools to better do so. Quoting VP and CIO for International Speedway, “IT brings expertise in technology for compliance, security and systems management”.
Challenges IT must seek to Counter - Increased Risk of Spreading Viruses and Malware - Potential for Brand Hijacking - Risk of Loss of Control Over Corporate Content - Unrealistic customer expectations for “Internet-speed” service - Possible breaches of Rules and Regulations
Works SitedFitzgerald, Michael. “IT Juggles Its Social Media Roles.” Computerworld 45.17 (2011): 22.MasterFILEPremier. Web. 23 Oct. 2012.