Unit 1: Introduction to Marketing - Part 1
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Unit 1 - Introduction to Marketing - Part 2
This document provides an introduction to key marketing terminology, including definitions of markets, demographics, psychographics, and geographics. It explains that a market consists of prospective customers that can be researched and segmented using demographics like age, gender, income and education level. Common demographics discussed include age categories, gender, race, education level and income level. The document also defines target markets, psychographics, and geographics. It provides examples of how to analyze the demographics of one's peers and identify a target market and related products/services and locations of interest. The overall purpose is to introduce terminology needed to effectively market a new fantasy sports franchise to its target city and market.
Unit 5: Credit (Notes)
This document provides information about different types of consumer credit. It defines credit as an arrangement to receive goods or services now and pay for them later. It discusses how credit works, including borrowing money from a creditor and paying interest. It also covers the costs and benefits of using credit, factors to consider before financing a purchase, and the various forms consumer credit can take, such as credit cards, loans, and layaway plans. It emphasizes the importance of understanding interest rates, fees, repayment terms, and your ability to repay before taking on debt.
Unit 4: Cost of Money
Interest rates play a key role in borrowing and earning returns on savings. Interest is a percentage charged for borrowing money or earned on savings, usually expressed as an annual rate. Higher interest rates mean higher borrowing costs but also higher potential returns. Compound interest allows earnings to accrue on prior interest, increasing total returns over time compared to simple interest which is based only on the principal. Factors like inflation, compounding frequency, investment horizon, and risk tolerance impact how fast money can grow.
Unit 3B - Checks
This document provides instructions on how to properly manage and use a checking account. It explains the key parts of a check, how to correctly write checks including spelling out numeric amounts, the importance of avoiding writing checks to cash, how to record checks in a check register, how to reconcile the register with bank statements each month, how to endorse checks, and what overdraft protection is and how it works to protect against insufficient funds.
Unit 2C - Money - Paychecks
There are two main types of paychecks: actual paychecks that employees receive or direct deposit where money is put directly into their bank account. A paycheck consists of gross pay before deductions, and net pay which is the amount received after taxes and deductions. Common deductions include mandatory taxes and optional savings plans. Employers use W-4 and W-2 forms to determine tax withholdings and report annual earnings. Payroll withholding allowances affect how much is taken from each paycheck in taxes. Payday loans provide short-term cash but charge very high interest and fees.
Unit 2B - Money - All About Income
Individual income can be affected by factors such as employment status, level of education, economic conditions like recessions, and the value of money due to inflation and deflation. Taxes also impact personal income. There are several types of taxes including income taxes, payroll taxes, sales taxes, property taxes, estate taxes, and more. These taxes are assessed by federal, state, and local governments.
Unit 2A: Money - All About Money
Money is anything that serves as a medium of exchange, store of value, and unit of measure. It is issued and exchanged in many forms, such as coins, bills, and checks, and is protected against counterfeiting through special designs and security features. While goods and services are typically exchanged for money, bartering is an alternative that does not involve money. The value of US currency is based on confidence in the government and it functions as fiat money declared by the government to be legal tender. A cashless society focuses on non-cash methods of transacting, such as debit cards, prepaid cards, checks, electronic transfers, credit cards, and earning interest or dividends.
Unit 5: Organizational Behavior
This document discusses organizational behavior and the factors that influence behavior in the workplace. It covers three main topics:
1. What is organizational behavior and how does it work? Behavior is driven by personality, perception, and attitudes. Understanding these components can provide insight into how people will behave.
2. The components in more detail. Personality is influenced by traits like extroversion. Perception is subjective and varies between people. Attitudes are positive or negative evaluations that affect work performance.
3. Power and its sources in organizations. Power is the ability to influence others and can come from formal positions or personal characteristics. There are seven bases of power, including reward, punishment, relationships and legitimacy. Management's
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Unit 1 - Introduction to Marketing - Part 2
This document provides an introduction to key marketing terminology, including definitions of markets, demographics, psychographics, and geographics. It explains that a market consists of prospective customers that can be researched and segmented using demographics like age, gender, income and education level. Common demographics discussed include age categories, gender, race, education level and income level. The document also defines target markets, psychographics, and geographics. It provides examples of how to analyze the demographics of one's peers and identify a target market and related products/services and locations of interest. The overall purpose is to introduce terminology needed to effectively market a new fantasy sports franchise to its target city and market.
Unit 5: Credit (Notes)
This document provides information about different types of consumer credit. It defines credit as an arrangement to receive goods or services now and pay for them later. It discusses how credit works, including borrowing money from a creditor and paying interest. It also covers the costs and benefits of using credit, factors to consider before financing a purchase, and the various forms consumer credit can take, such as credit cards, loans, and layaway plans. It emphasizes the importance of understanding interest rates, fees, repayment terms, and your ability to repay before taking on debt.
Unit 4: Cost of Money
Interest rates play a key role in borrowing and earning returns on savings. Interest is a percentage charged for borrowing money or earned on savings, usually expressed as an annual rate. Higher interest rates mean higher borrowing costs but also higher potential returns. Compound interest allows earnings to accrue on prior interest, increasing total returns over time compared to simple interest which is based only on the principal. Factors like inflation, compounding frequency, investment horizon, and risk tolerance impact how fast money can grow.
Unit 3B - Checks
This document provides instructions on how to properly manage and use a checking account. It explains the key parts of a check, how to correctly write checks including spelling out numeric amounts, the importance of avoiding writing checks to cash, how to record checks in a check register, how to reconcile the register with bank statements each month, how to endorse checks, and what overdraft protection is and how it works to protect against insufficient funds.
Unit 2C - Money - Paychecks
There are two main types of paychecks: actual paychecks that employees receive or direct deposit where money is put directly into their bank account. A paycheck consists of gross pay before deductions, and net pay which is the amount received after taxes and deductions. Common deductions include mandatory taxes and optional savings plans. Employers use W-4 and W-2 forms to determine tax withholdings and report annual earnings. Payroll withholding allowances affect how much is taken from each paycheck in taxes. Payday loans provide short-term cash but charge very high interest and fees.
Unit 2B - Money - All About Income
Individual income can be affected by factors such as employment status, level of education, economic conditions like recessions, and the value of money due to inflation and deflation. Taxes also impact personal income. There are several types of taxes including income taxes, payroll taxes, sales taxes, property taxes, estate taxes, and more. These taxes are assessed by federal, state, and local governments.
Unit 2A: Money - All About Money
Money is anything that serves as a medium of exchange, store of value, and unit of measure. It is issued and exchanged in many forms, such as coins, bills, and checks, and is protected against counterfeiting through special designs and security features. While goods and services are typically exchanged for money, bartering is an alternative that does not involve money. The value of US currency is based on confidence in the government and it functions as fiat money declared by the government to be legal tender. A cashless society focuses on non-cash methods of transacting, such as debit cards, prepaid cards, checks, electronic transfers, credit cards, and earning interest or dividends.
Unit 5: Organizational Behavior
This document discusses organizational behavior and the factors that influence behavior in the workplace. It covers three main topics:
1. What is organizational behavior and how does it work? Behavior is driven by personality, perception, and attitudes. Understanding these components can provide insight into how people will behave.
2. The components in more detail. Personality is influenced by traits like extroversion. Perception is subjective and varies between people. Attitudes are positive or negative evaluations that affect work performance.
3. Power and its sources in organizations. Power is the ability to influence others and can come from formal positions or personal characteristics. There are seven bases of power, including reward, punishment, relationships and legitimacy. Management's
Unit 3A: Banking
This document provides information on various types of financial institutions and banking services. It discusses commercial banks, credit unions, savings accounts, checking accounts, loans, online banking, and other services offered by banks. The key points covered include the differences between banks and credit unions, factors to consider when choosing a bank, requirements for opening an account, and fees associated with various products and services.
Unit 1: Part A - Financial Planning
This document discusses financial planning and goal setting. It defines financial planning as a process of setting goals, developing a plan to achieve them, and putting the plan into action. It outlines the five steps of financial planning as setting goals, analyzing information, creating a plan, implementing the plan, and monitoring and modifying the plan. It also discusses SMART goals, which are specific, measurable, attainable, realistic, and time-limited. The document provides examples of short-term, intermediate-term, and long-term goals and examines factors that affect decision making like needs, wants, family, time, money, values, habits, culture, society, motivation, education, and attitudes.
Unit 1B - SMART Goals & Decision Making
The document discusses the importance of financial planning and decision making. It defines key parts of the process, including setting goals, analyzing alternatives and their costs/risks, and monitoring outcomes. Financial planning requires considering opportunity costs of choices and risks like inflation, interest rates, income loss, personal risks, and liquidity. Making good decisions requires gathering information from advisors, publications and other sources. The overall process is about setting goals, weighing options, and evaluating results of financial plans.
Unit 1- Part c - The Ins and Outs of Budgeting
This document discusses various factors that can impact a budget, including limited resources, one-time annual expenses, needs vs wants, opportunity cost, income vs fixed and variable expenses. It emphasizes the importance of prioritizing needs, practicing restraint, and constantly evaluating your budget to avoid deficits. An emergency fund is also highlighted as important to have savings for unexpected expenses rather than relying on credit.
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Unit 6 - Role of Government In Business - Notesdes
The government regulates business in several ways:
1) Creating laws to foster economic success and protect competition, business agreements, and production processes.
2) Regulations occur at the federal, state, and local levels and the federal government oversees interstate commerce.
3) Governments serve citizens by providing key services and goods using tax revenue, distributing income through programs, and providing jobs, incentives, and allocating resources.
Unit 5 - Global Business Notes
1. The document discusses the global economy and international trade. It defines the global economy as the interconnected economies of nations fueled by trade.
2. Domestic trade occurs within a country, while international trade is the exchange of goods and services between countries. Imports are goods a country buys abroad, and exports are goods a country sells abroad.
3. Countries have reasons for both protectionism, like protecting local jobs, and free trade, which opens new markets and creates competition. Major trade alliances aim to reduce trade barriers.
Unit 2: Business Ethics & Social Responsibility
Businesses can exhibit social responsibility through providing quality products and services to customers, treating employees fairly through practices like equal pay and safe working conditions, and being environmentally conscious. Some ways businesses demonstrate this include following regulations from agencies like the FDA and EPA, having mission statements about environmental protection, and ensuring truthful financial reporting to creditors and owners through laws like Sarbanes-Oxley. Social responsibility is an important part of business ethics.
Unit 4 Business Ownership & Operations Notes
The document discusses different types of businesses and their functions. It identifies five types of businesses: producers, processors, manufacturers, intermediaries/wholesalers, and retailers/service businesses. It also outlines five key business functions: production and procurement, marketing, management, finance, and accounting. An example is given of how the different functional areas can both depend on and conflict with each other as businesses work to meet their goals.
Business Olympics 2012 Training Materials (Hennings/Elsesser)
This document provides guidance for students participating in a Business Olympics competition. It discusses proper business attire for the event, tips for creating an effective sales pitch and PowerPoint presentation, and how to conduct a S.W.O.T. analysis to strategize strengths, weaknesses, opportunities, and threats. Guest presenter Mrs. Coloe will offer a fashion presentation and judges will evaluate participants' appearance.
Unit 2B: Players on the Stock Exchange Notes
This document defines key players in the stock exchange such as stockbrokers, specialists, and floor brokers. It also outlines different types of stock orders like market orders, limit orders, and stop loss orders. Finally, it provides explanations of common trade terminology including round lots, odd lots, ticker tapes, and trading posts.
Unit 6: Analyzing Common Stock Notes
This document discusses how to analyze common stocks through fundamental and technical analysis. It provides details on four methods of fundamental analysis: earnings per share, price to earnings ratio, dividend yield, and revenue per employee. These metrics use a company's financial data to evaluate its stock and predict future market performance. The document also briefly mentions technical analysis, which analyzes stock price trends, patterns, and market indices to predict future stock performance.
Unit 4: Investments Notes
This document provides guidelines for different types of investors and investments. It defines investors as those seeking safe returns through dividends and capital gains, while speculators take bigger risks seeking quick profits. It describes various stock types like income stocks, growth stocks, emerging stocks, blue chip stocks, cyclical stocks, and defensive stocks. It also defines risky penny stocks and explains tools like dollar cost averaging, stock dividends, stock splits, institutional buying, buying on margin, and margin accounts. The document discusses factors that contributed to the crashes of 1929 and 1987.
Unit 3 - Indicators for Investors Notes
This document discusses various stock market indicators that can help predict events within the stock market. It describes several major stock market indexes including the Dow Jones Industrial Average (DJIA), the Standard & Poor's 500 index, and the NASDAQ Composite index. It also discusses other indicators such as economic indicators, the Federal Reserve, mergers and acquisitions, and how these can impact stock prices and the overall economy.
Unit 2a Stock Exchange Notes
1. A stock exchange is a central marketplace where buyers and sellers can meet and trade stocks. Only exchange members, who must pay membership fees, can trade on the exchange floor.
2. Exchanges make money through listing fees from companies to be listed, broker fees, distributing market data, and collecting small fees on each trade.
3. The major US stock exchanges are the New York Stock Exchange (NYSE), American Stock Exchange (AMEX), Over-the-Counter (OTC) market, and National Association of Securities Dealers Automated Quotation System (NASDAQ). The NYSE is the largest and oldest exchange.
Unit 5: Stock Market Terminology
The document discusses key stock market terminology and concepts introduced after the 1929 stock market crash. It describes laws passed in 1933-1934 that established the Securities and Exchange Commission (SEC) to regulate the stock market and enforce disclosure requirements for public companies. It defines common stock terms like authorized shares, issued shares, outstanding shares, treasury stock, and their characteristics.
Unit 1: Introduction to Marketing - Part 1
This document provides an introduction to marketing concepts. It defines marketing as the creation of satisfying exchange relationships between customers and businesses. The seven basic marketing functions are described as product/service management, distribution, selling, marketing information management, financing, pricing, and promotion. Products are defined as anything offered by a business to satisfy needs, including goods, services, and ideas. Customers are those actively looking to purchase, while consumers are those using the product. The marketing mix and its four elements - product, price, place, and promotion - are introduced as the tools used to meet the needs of a target market. Market segmentation involves establishing the correct marketing mix and targeting it at specific market segments.
Business Olympics 2011 - Dress, Marketing Mix, SWOT and Storyboarding
This document provides guidance for students participating in a Business Olympics competition. It discusses proper business attire for the event and last minute fashion tips. It also explains how to analyze a business using the S.W.O.T framework to identify strengths, weaknesses, opportunities, and threats. Additionally, it recommends using a storyboard to visually showcase an app's functionality and creating a pop-up advertisement with the app's tagline. Coaches' contact information is provided for students seeking additional help.
Using a SWOT Analysis
This document provides instructions on how to conduct a S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats) analysis to evaluate a business or product. It explains that a S.W.O.T. analysis identifies internal strengths and weaknesses as well as external opportunities and threats to help craft effective strategies. It then outlines key questions to consider under each S.W.O.T. category to uncover advantages, areas for improvement, potential opportunities, and challenges facing the business or product. The overall goal of a S.W.O.T. analysis is to distinguish a company or offering from its competitors.
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Unit 3A: Banking
This document provides information on various types of financial institutions and banking services. It discusses commercial banks, credit unions, savings accounts, checking accounts, loans, online banking, and other services offered by banks. The key points covered include the differences between banks and credit unions, factors to consider when choosing a bank, requirements for opening an account, and fees associated with various products and services.
Unit 1: Part A - Financial Planning
This document discusses financial planning and goal setting. It defines financial planning as a process of setting goals, developing a plan to achieve them, and putting the plan into action. It outlines the five steps of financial planning as setting goals, analyzing information, creating a plan, implementing the plan, and monitoring and modifying the plan. It also discusses SMART goals, which are specific, measurable, attainable, realistic, and time-limited. The document provides examples of short-term, intermediate-term, and long-term goals and examines factors that affect decision making like needs, wants, family, time, money, values, habits, culture, society, motivation, education, and attitudes.
Unit 1B - SMART Goals & Decision Making
The document discusses the importance of financial planning and decision making. It defines key parts of the process, including setting goals, analyzing alternatives and their costs/risks, and monitoring outcomes. Financial planning requires considering opportunity costs of choices and risks like inflation, interest rates, income loss, personal risks, and liquidity. Making good decisions requires gathering information from advisors, publications and other sources. The overall process is about setting goals, weighing options, and evaluating results of financial plans.
Unit 1- Part c - The Ins and Outs of Budgeting
This document discusses various factors that can impact a budget, including limited resources, one-time annual expenses, needs vs wants, opportunity cost, income vs fixed and variable expenses. It emphasizes the importance of prioritizing needs, practicing restraint, and constantly evaluating your budget to avoid deficits. An emergency fund is also highlighted as important to have savings for unexpected expenses rather than relying on credit.
Your Guide to the 2013 Business Olympics: Dress, Creating Videos, PowerPoint...
Mr. Hennings & Mr. Elsesser's Business Olympics Training Presentation for the 2013 Smithtown SOB Business Olympics.
Unit 6 - Role of Government In Business - Notesdes
The government regulates business in several ways:
1) Creating laws to foster economic success and protect competition, business agreements, and production processes.
2) Regulations occur at the federal, state, and local levels and the federal government oversees interstate commerce.
3) Governments serve citizens by providing key services and goods using tax revenue, distributing income through programs, and providing jobs, incentives, and allocating resources.
Unit 5 - Global Business Notes
1. The document discusses the global economy and international trade. It defines the global economy as the interconnected economies of nations fueled by trade.
2. Domestic trade occurs within a country, while international trade is the exchange of goods and services between countries. Imports are goods a country buys abroad, and exports are goods a country sells abroad.
3. Countries have reasons for both protectionism, like protecting local jobs, and free trade, which opens new markets and creates competition. Major trade alliances aim to reduce trade barriers.
Unit 2: Business Ethics & Social Responsibility
Businesses can exhibit social responsibility through providing quality products and services to customers, treating employees fairly through practices like equal pay and safe working conditions, and being environmentally conscious. Some ways businesses demonstrate this include following regulations from agencies like the FDA and EPA, having mission statements about environmental protection, and ensuring truthful financial reporting to creditors and owners through laws like Sarbanes-Oxley. Social responsibility is an important part of business ethics.
Unit 4 Business Ownership & Operations Notes
The document discusses different types of businesses and their functions. It identifies five types of businesses: producers, processors, manufacturers, intermediaries/wholesalers, and retailers/service businesses. It also outlines five key business functions: production and procurement, marketing, management, finance, and accounting. An example is given of how the different functional areas can both depend on and conflict with each other as businesses work to meet their goals.
Business Olympics 2012 Training Materials (Hennings/Elsesser)
This document provides guidance for students participating in a Business Olympics competition. It discusses proper business attire for the event, tips for creating an effective sales pitch and PowerPoint presentation, and how to conduct a S.W.O.T. analysis to strategize strengths, weaknesses, opportunities, and threats. Guest presenter Mrs. Coloe will offer a fashion presentation and judges will evaluate participants' appearance.
Unit 2B: Players on the Stock Exchange Notes
This document defines key players in the stock exchange such as stockbrokers, specialists, and floor brokers. It also outlines different types of stock orders like market orders, limit orders, and stop loss orders. Finally, it provides explanations of common trade terminology including round lots, odd lots, ticker tapes, and trading posts.
Unit 6: Analyzing Common Stock Notes
This document discusses how to analyze common stocks through fundamental and technical analysis. It provides details on four methods of fundamental analysis: earnings per share, price to earnings ratio, dividend yield, and revenue per employee. These metrics use a company's financial data to evaluate its stock and predict future market performance. The document also briefly mentions technical analysis, which analyzes stock price trends, patterns, and market indices to predict future stock performance.
Unit 4: Investments Notes
This document provides guidelines for different types of investors and investments. It defines investors as those seeking safe returns through dividends and capital gains, while speculators take bigger risks seeking quick profits. It describes various stock types like income stocks, growth stocks, emerging stocks, blue chip stocks, cyclical stocks, and defensive stocks. It also defines risky penny stocks and explains tools like dollar cost averaging, stock dividends, stock splits, institutional buying, buying on margin, and margin accounts. The document discusses factors that contributed to the crashes of 1929 and 1987.
Unit 3 - Indicators for Investors Notes
This document discusses various stock market indicators that can help predict events within the stock market. It describes several major stock market indexes including the Dow Jones Industrial Average (DJIA), the Standard & Poor's 500 index, and the NASDAQ Composite index. It also discusses other indicators such as economic indicators, the Federal Reserve, mergers and acquisitions, and how these can impact stock prices and the overall economy.
Unit 2a Stock Exchange Notes
1. A stock exchange is a central marketplace where buyers and sellers can meet and trade stocks. Only exchange members, who must pay membership fees, can trade on the exchange floor.
2. Exchanges make money through listing fees from companies to be listed, broker fees, distributing market data, and collecting small fees on each trade.
3. The major US stock exchanges are the New York Stock Exchange (NYSE), American Stock Exchange (AMEX), Over-the-Counter (OTC) market, and National Association of Securities Dealers Automated Quotation System (NASDAQ). The NYSE is the largest and oldest exchange.
Unit 5: Stock Market Terminology
The document discusses key stock market terminology and concepts introduced after the 1929 stock market crash. It describes laws passed in 1933-1934 that established the Securities and Exchange Commission (SEC) to regulate the stock market and enforce disclosure requirements for public companies. It defines common stock terms like authorized shares, issued shares, outstanding shares, treasury stock, and their characteristics.
Unit 1: Introduction to Marketing - Part 1
This document provides an introduction to marketing concepts. It defines marketing as the creation of satisfying exchange relationships between customers and businesses. The seven basic marketing functions are described as product/service management, distribution, selling, marketing information management, financing, pricing, and promotion. Products are defined as anything offered by a business to satisfy needs, including goods, services, and ideas. Customers are those actively looking to purchase, while consumers are those using the product. The marketing mix and its four elements - product, price, place, and promotion - are introduced as the tools used to meet the needs of a target market. Market segmentation involves establishing the correct marketing mix and targeting it at specific market segments.
Business Olympics 2011 - Dress, Marketing Mix, SWOT and Storyboarding
This document provides guidance for students participating in a Business Olympics competition. It discusses proper business attire for the event and last minute fashion tips. It also explains how to analyze a business using the S.W.O.T framework to identify strengths, weaknesses, opportunities, and threats. Additionally, it recommends using a storyboard to visually showcase an app's functionality and creating a pop-up advertisement with the app's tagline. Coaches' contact information is provided for students seeking additional help.
Using a SWOT Analysis
This document provides instructions on how to conduct a S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats) analysis to evaluate a business or product. It explains that a S.W.O.T. analysis identifies internal strengths and weaknesses as well as external opportunities and threats to help craft effective strategies. It then outlines key questions to consider under each S.W.O.T. category to uncover advantages, areas for improvement, potential opportunities, and challenges facing the business or product. The overall goal of a S.W.O.T. analysis is to distinguish a company or offering from its competitors.
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