Uniquely Filipino challenges to Digital and Business Transformation. Talk given during the biggest digital industry event in the Philippines, the IMMAP Digicon 2017.
The world’s fastest growing companies are using chatbots to generate leads 24/7/365–but much of Conversational Marketing is still a myth to the majority
of marketers. This session will shatter the myth and provide practical insights that can turn your website into a world-class showroom that provides every visitor with an experience that leaves them feeling like a VIP.
Using Social Media and Content to Build Your Personal Brand and Land Your Nex...Jeff Perkins
There’s a lot of chatter in the marketing world about using social media and content to generate leads and drive revenue for your company. But, what if you apply those same ideas and principles to your personal brand to help expand your career opportunities? In this presentation, Jeff Perkins will discuss how he built his personal brand leveraging content and social media to propel him from mid-level marketing manager to executive. If you feel like you’re stuck in your career and there’s no opportunity to breakthrough to the next level, this is a must-see session.
After this session, you’ll be able to:
1) Develop your personal brand positioning
2) Build a content strategy for your personal brand
3) Leverage social media to build your personal brand
4) Balance your personal brand with your professional responsibilities
Forget disruption, it's time for TransformationScopernia
The document discusses strategies for digital transformation. It recommends companies forget disruption and instead focus on transformation. It provides 7 steps for digital transformation: 1) Solve customer problems instead of pursuing ideas, 2) Involve all employees through intrapreneurship, 3) Disrupt your own business model before competitors, 4) Make digital transformation central to your organization, 5) Rapidly implement changes through agile processes, 6) Appoint digital leaders, and 7) Replace outdated infrastructure with agile cloud platforms. The overall message is that digital transformation is necessary for companies to survive and they need to fully commit to transforming their business.
1) The document describes the transformation of a large public sector organization from a traditional to an Agile approach, including establishing Kanban processes, cross-functional teams, and other Agile practices.
2) There was mixed success with different projects and teams - some were fully adopted to Agile while others struggled.
3) After initial success, the transformation faced setbacks when key leaders left and outsourcing increased, but is now showing signs of returning to the earlier Agile approach under new leadership.
The document is a transcript from a presentation by Karl Gilis on user experience design. Some of the main points discussed include:
1. Putting users first and understanding their needs, goals and motivations is key to success.
2. Common design mistakes like assuming people will scroll or not optimizing for what users see above the fold can negatively impact engagement.
3. Testing designs with heatmaps and surveys to understand what content and pages users engage with most.
4. Designing experiences tailored for different user types rather than an "average" user.
5. Framing content, questions and the overall experience in a way that helps users achieve their goals in order to drive engagement and
Tiago Carmona is a 36-year-old strategic and creative planner with 21 years of experience working at ad agencies. He believes in paradoxes and disrupting conventions. Some of his past work includes managing Garoto's social media team during the 2014 World Cup, developing a two-year sell-in campaign for Coca-Cola Fems that increased sales by 40%, and creating a branding strategy and communications for Jaguar Land Rover's TOP TEAM program. He also led a project that transformed streets in Lisbon into an outdoor art museum and co-founded a collaborative team of freelance creatives and producers.
The world’s fastest growing companies are using chatbots to generate leads 24/7/365–but much of Conversational Marketing is still a myth to the majority
of marketers. This session will shatter the myth and provide practical insights that can turn your website into a world-class showroom that provides every visitor with an experience that leaves them feeling like a VIP.
Using Social Media and Content to Build Your Personal Brand and Land Your Nex...Jeff Perkins
There’s a lot of chatter in the marketing world about using social media and content to generate leads and drive revenue for your company. But, what if you apply those same ideas and principles to your personal brand to help expand your career opportunities? In this presentation, Jeff Perkins will discuss how he built his personal brand leveraging content and social media to propel him from mid-level marketing manager to executive. If you feel like you’re stuck in your career and there’s no opportunity to breakthrough to the next level, this is a must-see session.
After this session, you’ll be able to:
1) Develop your personal brand positioning
2) Build a content strategy for your personal brand
3) Leverage social media to build your personal brand
4) Balance your personal brand with your professional responsibilities
Forget disruption, it's time for TransformationScopernia
The document discusses strategies for digital transformation. It recommends companies forget disruption and instead focus on transformation. It provides 7 steps for digital transformation: 1) Solve customer problems instead of pursuing ideas, 2) Involve all employees through intrapreneurship, 3) Disrupt your own business model before competitors, 4) Make digital transformation central to your organization, 5) Rapidly implement changes through agile processes, 6) Appoint digital leaders, and 7) Replace outdated infrastructure with agile cloud platforms. The overall message is that digital transformation is necessary for companies to survive and they need to fully commit to transforming their business.
1) The document describes the transformation of a large public sector organization from a traditional to an Agile approach, including establishing Kanban processes, cross-functional teams, and other Agile practices.
2) There was mixed success with different projects and teams - some were fully adopted to Agile while others struggled.
3) After initial success, the transformation faced setbacks when key leaders left and outsourcing increased, but is now showing signs of returning to the earlier Agile approach under new leadership.
The document is a transcript from a presentation by Karl Gilis on user experience design. Some of the main points discussed include:
1. Putting users first and understanding their needs, goals and motivations is key to success.
2. Common design mistakes like assuming people will scroll or not optimizing for what users see above the fold can negatively impact engagement.
3. Testing designs with heatmaps and surveys to understand what content and pages users engage with most.
4. Designing experiences tailored for different user types rather than an "average" user.
5. Framing content, questions and the overall experience in a way that helps users achieve their goals in order to drive engagement and
Tiago Carmona is a 36-year-old strategic and creative planner with 21 years of experience working at ad agencies. He believes in paradoxes and disrupting conventions. Some of his past work includes managing Garoto's social media team during the 2014 World Cup, developing a two-year sell-in campaign for Coca-Cola Fems that increased sales by 40%, and creating a branding strategy and communications for Jaguar Land Rover's TOP TEAM program. He also led a project that transformed streets in Lisbon into an outdoor art museum and co-founded a collaborative team of freelance creatives and producers.
Service Design in Government 2017 ConferenceDesign4Future
Presentation at the Service Design in Government 2017 Conference (http://govservicedesign.net/2017/) about the first ever service design project that was commissioned by a Greek public institution. We talked about the approach followed to create the design proposal, the reasons why it was not implemented and the obstacles facing countries under crisis trying to apply service design in the public sector.
1. The document provides 10 tips for optimizing landing pages based on the expertise of Karl Gilis, a consultant focused on user research, usability, and growth hacking.
2. The tips include testing page elements above the fold, removing distractions, focusing on the visitor's goals and problems, and prioritizing what visitors want over what the company wants to sell.
3. Case studies and statistics are provided showing improvements such as 83% more requests for a quote after optimizing a landing page.
This SlideShare is a recap of the Twitter #SEOChat hosted by Captivate Search Marketing President Chris J. Everett on June 16, 2016. The SEOChat discussed Local SEO Best Practices in 2016.
Digital Shoreditch 2015: When business culture kills experience designTim Loo
As experience designers, we've all been there. The business brief to improve the customer experience is clear. The insight from the customer and the business points to obvious opportunities. As a team weve designed innovative solutions creating a win/win for the organisation and their customers. And then, like a patient rejecting the life saving transplant, the solution doesn't take. Or worse they do nothing. What do you do when the business culture is the biggest barrier?
This document provides guidance for community managers on building and engaging online communities. It discusses what community managers do, the difference between community management and PR, key strategies for community managers, how to engage community ambassadors, and ways to encourage users to continue engaging with a service. The strategies emphasized include focusing on user benefits rather than features, reacting to user needs, connecting people, being personally engaging, experimenting with communication methods, ensuring the product is useful, and empowering community members to spread messages.
Welcome to the world of digital reality. Brands can run but they cannot hide. So what do you do? These are practical actionable steps for you to be accountable on social media. Let your actions speak for you and others will naturally talk about it.
The #Futureof Disruptive Content MarketingGeoffrey Colon
What does the future of content marketing look like? It is a mix of thinking about what people seek, relevance, context, human behavior, technology, communications and more. It is a holistic practice, where siloes lead to failure and tinkering leads to opening new possibilities. Follow more of the discussion on Twitter #disruptivefm
My 3 Biggest Discoveries of the Past 20 YearsDrift
Drift co-founder and CEO David Cancel's presentation from HYPERGROWTH 2017. Learn about the 3 biggest discoveries of David's 20+ year career building companies and developing tools for marketing and sales teams.
The document discusses three types of companies in terms of product development: 1) traditional companies with little product modification, 2) trend follower companies that develop products based on market trends, and 3) trend setter companies that invest heavily in research and development to introduce innovative new products. It then introduces The Global View India Inc. as a company providing export/import consultancy and IT services since 1997. The document emphasizes the importance of both strategy and execution for organizations.
State of Digital Q4 2019 Doyle Buehler digital strategy web eventDoyle Buehler
Ready to put your best business forward in 2020?
Digital is big, confusing and chaotic; how do we break it down and make it far easier for business to strategize, navigate and implement?
In this quarterly web event, we'll review:
- Look back at 2019 - highlights and changes we've seen
- Look forward at 2020 trends that will affect you
- Tips & tricks for owning your digital assets in 2020
- What's important to get your digital straightened out
- Shifting the strategic mindset of business
- The art of selling more online
You need to attend this web event if you are wanting to make your digital strategy and digital marketing easier, more efficient, and more effective for your business.
Learn how to detangle, translate, and transform from the chaos of busy-ness in the digital economy.
What are you going to get done?
State of Digital Marketing 2015 presented by Carlos Gil, Digital Strategist, at the 54th Annual American Marketing Association Conference in St. Louis, MO.
1. Digital Marketing Defined
2. Social Media Has Evolved
3. 2015 is the "Year of the Customers"
4. The Challenge for Brands (Explained)
5. What Executives Want To Know
6. ROI Defined
7. How Do You Get There?
8. Home Depot Example
9. Multi-Channel Strategy
10. Customer Experience Matters
11. People Trust People - Not Logos
12. Consumers Want To Be Engaged -- Not Sold To
13. Coca-Cola #ShareACoke Example
14. It's All About The Customer
15. 5 Predictions
Let's Connect: http://www.linkedin.com/in/CarlosGilOnline
Follow on Twitter: http://www.twitter.com/CarlosGil83
-----------------
Marketing, internet marketing, social marketing, digital marketing, marketing, multicultural marketing, internet of things, social media, social media tips, customer, consumer, brand marketing
The document discusses how to future proof a digital strategy. It notes that algorithms and engagement are constantly changing, so strategies must evolve. It recommends focusing on content to bridge what brands want to communicate and what audiences want to engage with. The document also provides tips on futureproofing like focusing on hub content that drives traffic to hero content, using content reports, and setting analytics goals. It emphasizes that digital strategies require leadership buy-in, team ability, market readiness, and resources to transform and perform over the long term.
What are service patterns and do we need them?Kay Dale
Slides from SDinGov 2018 workshop with Kay Dale and Ignacia Orellana from GDS on what are service patterns and do we need them? We will be playing back the discussions has in this workshop in the form of a blog post which will also detail the next steps and how more people can get involved.
The State Of Organic Search (SEO) Going Into 2015Danny Denhard
2014 has been a turbulent year in SEO, there have been a record number of changes, the SERP’s have changed in every vertical and the most recent updates have been some of the most discussed updates across social media and forums.
The following article asks six questions to some of the best minds in organic marketing and SEO, the article provides insights into what happened in 2014 and what they predict will happen in 2015 including a number of recommendations for you to consider or implement in the coming months.
The article contains views from agency heads, directors / heads of marketing and search departments and freelance consultants.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
More Related Content
Similar to Uniquely Filipino Challenges to Digital Transformation
Service Design in Government 2017 ConferenceDesign4Future
Presentation at the Service Design in Government 2017 Conference (http://govservicedesign.net/2017/) about the first ever service design project that was commissioned by a Greek public institution. We talked about the approach followed to create the design proposal, the reasons why it was not implemented and the obstacles facing countries under crisis trying to apply service design in the public sector.
1. The document provides 10 tips for optimizing landing pages based on the expertise of Karl Gilis, a consultant focused on user research, usability, and growth hacking.
2. The tips include testing page elements above the fold, removing distractions, focusing on the visitor's goals and problems, and prioritizing what visitors want over what the company wants to sell.
3. Case studies and statistics are provided showing improvements such as 83% more requests for a quote after optimizing a landing page.
This SlideShare is a recap of the Twitter #SEOChat hosted by Captivate Search Marketing President Chris J. Everett on June 16, 2016. The SEOChat discussed Local SEO Best Practices in 2016.
Digital Shoreditch 2015: When business culture kills experience designTim Loo
As experience designers, we've all been there. The business brief to improve the customer experience is clear. The insight from the customer and the business points to obvious opportunities. As a team weve designed innovative solutions creating a win/win for the organisation and their customers. And then, like a patient rejecting the life saving transplant, the solution doesn't take. Or worse they do nothing. What do you do when the business culture is the biggest barrier?
This document provides guidance for community managers on building and engaging online communities. It discusses what community managers do, the difference between community management and PR, key strategies for community managers, how to engage community ambassadors, and ways to encourage users to continue engaging with a service. The strategies emphasized include focusing on user benefits rather than features, reacting to user needs, connecting people, being personally engaging, experimenting with communication methods, ensuring the product is useful, and empowering community members to spread messages.
Welcome to the world of digital reality. Brands can run but they cannot hide. So what do you do? These are practical actionable steps for you to be accountable on social media. Let your actions speak for you and others will naturally talk about it.
The #Futureof Disruptive Content MarketingGeoffrey Colon
What does the future of content marketing look like? It is a mix of thinking about what people seek, relevance, context, human behavior, technology, communications and more. It is a holistic practice, where siloes lead to failure and tinkering leads to opening new possibilities. Follow more of the discussion on Twitter #disruptivefm
My 3 Biggest Discoveries of the Past 20 YearsDrift
Drift co-founder and CEO David Cancel's presentation from HYPERGROWTH 2017. Learn about the 3 biggest discoveries of David's 20+ year career building companies and developing tools for marketing and sales teams.
The document discusses three types of companies in terms of product development: 1) traditional companies with little product modification, 2) trend follower companies that develop products based on market trends, and 3) trend setter companies that invest heavily in research and development to introduce innovative new products. It then introduces The Global View India Inc. as a company providing export/import consultancy and IT services since 1997. The document emphasizes the importance of both strategy and execution for organizations.
State of Digital Q4 2019 Doyle Buehler digital strategy web eventDoyle Buehler
Ready to put your best business forward in 2020?
Digital is big, confusing and chaotic; how do we break it down and make it far easier for business to strategize, navigate and implement?
In this quarterly web event, we'll review:
- Look back at 2019 - highlights and changes we've seen
- Look forward at 2020 trends that will affect you
- Tips & tricks for owning your digital assets in 2020
- What's important to get your digital straightened out
- Shifting the strategic mindset of business
- The art of selling more online
You need to attend this web event if you are wanting to make your digital strategy and digital marketing easier, more efficient, and more effective for your business.
Learn how to detangle, translate, and transform from the chaos of busy-ness in the digital economy.
What are you going to get done?
State of Digital Marketing 2015 presented by Carlos Gil, Digital Strategist, at the 54th Annual American Marketing Association Conference in St. Louis, MO.
1. Digital Marketing Defined
2. Social Media Has Evolved
3. 2015 is the "Year of the Customers"
4. The Challenge for Brands (Explained)
5. What Executives Want To Know
6. ROI Defined
7. How Do You Get There?
8. Home Depot Example
9. Multi-Channel Strategy
10. Customer Experience Matters
11. People Trust People - Not Logos
12. Consumers Want To Be Engaged -- Not Sold To
13. Coca-Cola #ShareACoke Example
14. It's All About The Customer
15. 5 Predictions
Let's Connect: http://www.linkedin.com/in/CarlosGilOnline
Follow on Twitter: http://www.twitter.com/CarlosGil83
-----------------
Marketing, internet marketing, social marketing, digital marketing, marketing, multicultural marketing, internet of things, social media, social media tips, customer, consumer, brand marketing
The document discusses how to future proof a digital strategy. It notes that algorithms and engagement are constantly changing, so strategies must evolve. It recommends focusing on content to bridge what brands want to communicate and what audiences want to engage with. The document also provides tips on futureproofing like focusing on hub content that drives traffic to hero content, using content reports, and setting analytics goals. It emphasizes that digital strategies require leadership buy-in, team ability, market readiness, and resources to transform and perform over the long term.
What are service patterns and do we need them?Kay Dale
Slides from SDinGov 2018 workshop with Kay Dale and Ignacia Orellana from GDS on what are service patterns and do we need them? We will be playing back the discussions has in this workshop in the form of a blog post which will also detail the next steps and how more people can get involved.
The State Of Organic Search (SEO) Going Into 2015Danny Denhard
2014 has been a turbulent year in SEO, there have been a record number of changes, the SERP’s have changed in every vertical and the most recent updates have been some of the most discussed updates across social media and forums.
The following article asks six questions to some of the best minds in organic marketing and SEO, the article provides insights into what happened in 2014 and what they predict will happen in 2015 including a number of recommendations for you to consider or implement in the coming months.
The article contains views from agency heads, directors / heads of marketing and search departments and freelance consultants.
Similar to Uniquely Filipino Challenges to Digital Transformation (14)
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
6. Relational Incubation
Spending time and effort to build personal relationships with
key people to get their support for your agenda.
@carloople
#Hugot_DX
11. 10x vs +10%
Craft ambitious 10x programs to break out of business-as-
usual otherwise you will get stuck with incremental gains.
@carloople
#Hugot_DX
25. Show me the money.
Making the case for business technology is centered on
purpose and not innovation.
@carloople
#Hugot_DX
26. A lot of Small Wins is a Big Win.
Gradual change can accelerate over-all transformation. Make
what you have work, instead of just complaining.
@carloople
#Hugot_DX