Unim is a sustainable technology company that focuses on electric vehicles. It has locations in 25 U.S. states and plans to expand domestically and internationally. Unim is rebranding to become a household name and make electric cars more prominent. The document explores Unim's background, competitors, target audience, design direction, and identity process which included exploring various logo designs incorporating the letter "U."

1. Unim
Corporate Branding & Identity
Corie Kupferberg - Communication Design III, Prof. Christie Shin, Fall 2011

2. Scenario
Unim is a well-known sustainable technology company in
the United States. They focus on building environmentally-
friendly cars (AKA electric cars). With locations in 25
states, primarily urban areas, Unim has plans to expand
domestically as well as internationally.
Unim is in need of a total rebranding. The company
wants to become a household name and make the
electric car a more prominent product in people’s
minds. Information can be gathered primarily online,
but several large physical locations are also available.

3. Unim’s Background
Unim is a sustainable technology company
specializing in the development of electric cars. The
environment is not what it was 50 years ago. It is
Unim’s goal to make sure today’s drivers are using
equipment which will keep the Earth a healthy place
to live for themselves and the generations to follow.
Sustainable Innovation is Unim’s promise.

4. Competitors
General Electric
Siemens
Tesla
Fisker
Chevron

5. Target Audience
Drivers
Demography: 18+ years old males and females
Location: Worldwide

6. Design Direction
Organic.
Modern.
Professional.
Flexible.
Eco.
“U.”
*Must be fit for a car*

7. Identity Process

9. Unim

10. Unim

11. UNIM

12. Unim

13. Unim (Lintel Reg.) Unim
(Terminator
Unim (Planer Reg.)
real NFl reg.)
Unim (Newton Reg.) Unim
Danube
Unim (VAG Rounded Std. Light)
Unim (Vegur Bold)
Unim
(Backslash Reg.)
Unim (Waukegan LDO Reg.)
Unim (Sans Sara Reg.)
Unim
Unim (Syncopate Reg.)
(Metrolox Reg.)

14. Unim (moderna Reg.)
Unim
Unim
(Bebas reg.)
(Reswysokr Reg.)
Unim (Helvetica Neue
Condensed Black)
Unim
(Airborne Reg.)
Unim (Bell Gothic Std. Bold)
Unim
Unim (Cronos Pro Reg.) (PTF Nordic Rnd
Unim
Lt Normal)
(Gputeks Reg.)
Unim
Unim Zikketica Reg. Franklin m54 reg.

15. Unim (Cabin Bold)
Unim
(Azoft Sans Reg.)
Unim (Koshgarian Reg.)
Unim (Walkway Reg.)
Unim
(Azoft Sans Bold)
Unim (Groovy Fast Reg.)
Unim
Unim (Miso Bold) (Arkitech
Light)
Unim (Optien Reg.)
Unim
Unim (MonaKo Reg.
) (Bicubik Reg.)

16. Unim (Plymdale Reg.) Unim
(D3 Euronism Reg.)
Unim (Tenderness Reg.)
Unim (Geneva Reg.) Unim
(Artist Reg.)
Unim (Eurostile Bold)
Unim
Unim (Century Gothic Bold)
Cygnet Reg.
Unim (Franklin Gothic Book Reg.)
Unim (Futura Med.)

17. You put the “U” in Unim.
Thank you.
Corie Kupferberg - Communication Design III, Prof. Christie Shin, Fall 2011