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Uniform Relationship Values (URV)
The document outlines the importance of creating uniform processes for sustainable growth by eliminating inefficiencies and establishing strong internal and external relationships. It emphasizes the connection between brand values and overall firm identity, noting that internal values impact external perceptions and vice versa. The ultimate goal is to develop superior processes and value consistently by reflecting on and improving efficiencies.
Uniform Relationship Values (URV)
- 1.
- 2. u·ni·form ˈyo͞onəˌfôrm/ adjective not changing inform or character; remaining the same in all cases and at all times. Create uniform processes that maximize efficiencies of firm. -Goal: Sustainable Predictive Growth & Modeling -Key: External/Internal inefficiency elimination Effective Uniform Structure
- 3. re·la·tion·ship rəˈlāSH(ə)nˌSHip/ noun the way inwhich two or more concepts, objects, or people are connected, or the state of being connected. Internal vs. External ManagementCommunication Leadership
- 4. Brand Impression versusFirm Impression va·lue·s ˈvalyo͞o/s noun a person's principles or standards of behavior; one's judgment of what is important in life. Internal vs. External
- 5. Brand Identity => firstlast and present impression left upon audience > First relationship = Self asks Self ‘Why am I here? Where am I going? What’s my meaning and Why? >> Foundation: DNA affects all subsequent relationships, actions & reactions in accordance with external universe >>> Brand values determine the outcome of internal & external relationships >>>>> External value ($) is derived from internal value > Luxury | Sophistication| Graceful | Truth | Authentic | Sprezzatura | Innovative| Bold <
- 6. Process I. The waywe approach our value(s) II. The way we create our value III. The way we sustain our value(s) > Goal: actualize superior process(es) & create superior value consistently > > How?: Reflect often on processes to Enhance efficencies & eliminate inefficiencies. > > > The Evolution is here
- 7. Enlightenment Catalyst: activation &magnification of the firms symbiotic energy after embodying: |Uniform Relationship Values|
Editor's Notes
- #2 Uniform processes drive value, value drives relationships, meaningful relationships drive firms to an enlightened state where real, predictable and sustainable growth and innovation occur. Relationship (External mostly) Uniform (internal) Values (Both)
- #4 It is important we define the type of relationship organization wide we are going to have with clients and communicate it vertically through the organization. This affects our brand image, tone, and overall reputation in the space.
- #5 Impressions are determined by values which catalyze each individual human’s own uniform processes (aware vs. unaware)
- #8 Good vs Great (enlightenment of firm)