The document reviews the book 'Understanding Benchmarking' by John Macdonald and Steve Tanner, published in 1998. It outlines the significance of benchmarking, its processes, and the roadmap for implementation, focusing on steps such as planning, data collection, and analysis. The authors emphasize the importance of benchmarking for continuous improvement in organizations of all sizes.

1. UNDERSTANDING BENCHMARKING
IN A WEEK
AUTHORS
➢ John macdonald
➢ Steve tanner
BOOK REVIEW BY
CH.KARTHIK
BIFAAS ROLL NO. 06
SSIM

2. ABOUT THE BOOK
Book Name: UNDER STANDING BENCHMARKING
Language: English
Author's Name: JOHN MACDONALD
STEVE TANNER
Publisher: Hodder & Stoughton Ltd
Published in the year: 1998
No of pages: 96
ABOUT THE AUTHER:
JOHN MACDONALD AND STEVE TANNER
John macdonald and Dr steve tannner are both recognized as major
contributors to worldwide quality movement. They are consultants,
authors, and a speaker of international repute.it was collaborated on
other books in week series. They have collaborated on other book in the
in a week series. John is also author of understanding knowledge
management, global quality; call a halt to mindless change. Steve is the
co-author of assessing business excellence.
CONTENTS
➢ INTRODUCTION
➢ Sunday- What is benchmarking
➢ Monday- Where do we start
➢ Tuesday- The benchmarking roadmap
➢ Wednesday- Planning the study

3. ➢ Thursday- Collecting the data
➢ Friday- analyzing and using the data
➢ Saturday- Maintaining leadership
INTRODUCTION:
Benchmarking is changing perspectives of executives and managers
around its world. It shows on company good, bad, mediocre of their own
company. It applies to manufacturing services and small and large scale
organizations. It provides step-by-step guidelines for understanding
benchmark. It reveals the practice behind the company performance. The
growth of benchmarking is so rapid.
WHAT IS BENCHMARKING? - SUNDAY
Benchmarking is the process of comparing the own organization or
operations against other organizations. Benchmarking can be applied
against any product, process, function or approach in business.
Measures of time, quality, cost and effectiveness (or satisfaction).
The intent of benchmarking is to compare the own operations versus
competitors. To generate ideas for improving processes, approaches and
technologies to reduce costs, increase profits and strengthen customer
loyalty and satisfaction.
Benchmarking is an important component of continuous improvement
initiatives.
Reasons for benchmarking
It focus on the business imperatives involved in consumer satisfaction
Strategic planning: developing short and long term plans

4. Product comparison: comparing with competitors
Forecasting: predicting trends in relevant areas
Goal setting: establishing performance goals
TYPES OF BENCHMARKING
Comparative analysis- Stratic and Tactical
Best price making – Internal, Comparative, Functional, Generic
Benefits of the benchmarking
It shows various types of benchmark available.it can be concentrate on
the best practice benchmarking
Develops realistic stretch and strategic targets.
Establishes realistic action for implementation
Encourages a striving for excellence
Creates a better understanding of competitors
Emphasizes sensitivity to change
WHY DO WE START? - MONDAY
Benchmarking, they have to know the level of effort and key element of
effort
National benchmarking clearing house was surveyed 80 leading
organizations,
Average on benchmark study on last six months

5. It occupies 25% of team members’ time and costs 45000$
90% of respondents they were going to increase their benchmarking
KEY ELEMENTS
Management support and direction
A systematic approach
Research facilities
Networking
A code of conduct
BENCHMARKING ROADMAP - TUESDAY
Benchmarking has a key players in the roadmap.it deals with the roles
and responsibilities
Stakeholders, Process sponsors, Benchmarking team facilitator,
Responsibilities of benchmarking team members
Research resources
ROADMAP HAVING FOUR STEPS
Step-1 Planning the study
Step-2 collecting the data
Step-3 analyze the data
Step-4 adopt the data

6. PLANNING THE STUDY- WEDNESDAY
This is the main step of roadmap of Benchmarking
It considered two identifying benchmarking
Process classification framework
Mission and vision statement
Critical benchmarking
Identifying what process we are going to benchmarking
Following steps for planning the study
Form the benchmarking team
Establish the process to be benchmarked
Document the current process
Define topic areas for data collection
COLLECTING THE DATA - THURSDAY
It is the second main step of the benchmarking roadmap. It involves
collecting the data. The collecting of data can be of four main phases
Internal analysis
External research
Primary investigation
A visit site

7. KEY STEPS FOR COLLECTION OF DATA
Identifying the potential benchmarking partner
Plan the data collection methods
Conduct a primary investigation
Prepare for a visit site
Write the site reports
ANALYSING AND USING DATA - FRIDAY
Collected data can be analyzed, examine the issue involved in using a
data to adopt current practice
It shows how to analyze the collected data
This is the final two steps of benchmarking
The study can come into implementation plan
Now it completed our run through plan of branchbanking
HOW TO ANALYSE THE DATA
Normalize the performance of data
Construct a comparison matrix
Identify the best practices
Isolate the involved process enables

8. MAINTAINING LEADERSHIP - SATURDAY
Maintaining and updating the database
Continuous self-assessment
Benchmarking and improvement award
Pitfalls and temptations in benchmarking
it requires a strong degree of commitment from all other involved.
It is not easy and not for faint-hearted
CONCLUSION
IT PROVIDES A STEP-BY-STEP PROCESS OF BENCHMARKING
Understanding the principles
What and who to benchmark
Collecting and managing data
Building the evolutionary organization
THANK YOU