This document outlines the objectives and logistics for a sample screener of mothers who feed their children powder-based formula. The objectives are to understand mothers' values and attitudes around caring for babies in relation to the formula chosen, cues that indicate premium formula, and challenges with formula preparation. The screener involves in-home discussions, exercises and observations with 6 mothers who are responsible for shopping and preparing formula at least half the time for children of various ages and consider premium brands. Homework will be provided in advance and video/photos will be taken for documentation.