The document compares two popular content management systems, Kentico and Umbraco, highlighting their similarities and differences in various aspects including templates, content editing, multi-language support, support options, usability, e-commerce, and marketing functionality. While Kentico offers pre-designed templates and a more responsive support community, Umbraco provides greater customization options and has an active user community. Overall, the comparison aims to guide users in selecting the right CMS for their needs.