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Um Wave 3 Final 20080808141650
This document provides a summary of key findings from Wave 3 of Universal McCann's global research into the impact of social media. Some of the main highlights include: - Social media usage has grown significantly across all platforms since Wave 1, with video clips seeing the largest increase in penetration. - Asia is leading in terms of social media participation, with more users creating and sharing content than any other region. - Over half of social network users have uploaded photos, while one-fifth have uploaded videos, making social networks the top platform for sharing content. - Blogs have become a mainstream media worldwide, with the global blogging community rivaling traditional media in size. China has the largest blogging community. -
