Um credentials digital v00 07-07-2014
•Download as PPTX, PDF•
0 likes•490 views
UM Cairo is majority owned by Interpublic Group, a global communications giant. It has over 80 operating units globally serving over 4000 clients. As part of MCN, the largest media network in MENA, UM Cairo has over 300 employees across 14 offices in 13 countries in the region. It is the leading media agency in Egypt with over 420 million Egyptian pounds in annual media billings for over 30 brands.
Report
Share
Report
Share
Recommended
UOG COMPANY PROFILE
UOG is an Egyptian media communications agency established in 2014 with a mission to deliver creative strategies to help clients achieve marketing goals. It has a vision to be the most innovative agency in Egypt offering outdoor advertising, social media, TV production, and event management. The company is a cooperation between four major outdoor advertising owners in Egypt. It provides services such as outdoor advertising across Egypt, event management, social media management, and TV/radio production.
JVG Media Services Dubai - An Introduction - MGC
JVG Media Services JLT is an advertising agency celebrating 27 years of success in the GCC. It offers employment communications and media solutions to 250 clients through its divisions, including online, print, radio, and outdoor advertising. JVG Media represents publications from over 56 countries in the GCC and delivers end-to-end communications solutions for clients in industries like oil and gas, manufacturing, healthcare, and IT through internal resources and partner networks.
Digital Marketing Arts-Past Events
The document summarizes the services and past events of Digital Marketing Arts, an organization that delivers digital marketing training and knowledge to professionals in the MENA region. Some key details:
- They have hosted conferences, seminars, and camps attended by over 1000 people from top brands, with 40+ regional and international speakers.
- Past events include conferences in Cairo in 2012 and 2013 with 350+ attendees each, and a 5-day digital marketing camp in Sharm El Sheikh in 2013 with 150+ people.
- Speakers have included leaders from Google+, social media experts, e-commerce brand executives, and bestselling authors on digital marketing and PR.
- The events aim to transfer knowledge on
MSA|Phoenix Models Q1. lesson 1 code of conduct
The document discusses the vision, mission, and companies that make up the Phoenix Group. The vision is to create an international platform for South African talent in modeling, television, and entertainment by recognizing these industries as art forms and lucrative careers through education and positively changing perceptions. The mission is to empower world-class models and actors to manage their careers through all parts of the industry with education and biblical standards. The Phoenix Group consists of nine companies related to modeling, acting, photography, marketing and education.
JVG Media Services Dubai - An Introduction - PRC
JVG Media Services JLT is an advertising agency celebrating 27 years of success in the GCC. It offers employment communications and media solutions to 250 clients through its divisions, including online, print, radio, and outdoor advertising. JVG represents media publications from over 56 countries in the GCC and delivers end-to-end communications solutions for clients in industries like oil and gas, manufacturing, healthcare, and IT through its internal resources and partnership networks.
Emirates case
Emirates has created a positive brand image through its strategic marketing efforts. It prioritizes quality service and conveys consistent messages about the Emirate brand using various channels globally. Emirates offers passengers an excellent flight experience through its professional cabin crew and inflight amenities. It also sponsors major sports teams and events to increase brand awareness on a global scale. Emirates uses an integrated marketing communications approach, employing different tools like advertising, events marketing, public relations, internet marketing, and social media marketing to reach customers worldwide. Given its global operations, Emirates both creates universal marketing messages appealing to broad audiences, and tailors its content and channels to different regional segments.
Teemworldwide 03 20 09
TEEM Worldwide is an international marketing and events company that connects brands in fashion, beauty, consumer goods, and lifestyle with entertainment and media. It provides strategic services including events production, advertising campaigns with celebrities, public relations, and new media strategies. With offices in New York, Tunis, and soon Paris, TEEM Worldwide offers a global network and local expertise to help brands expand their reach and awareness internationally.
Universal McCann PowerPoint Credentials
This document provides an overview of a global media company in 2007 and discusses trends in media, consumer behavior, and branding. The key points are:
1) The company has leadership teams across major regions and focuses on media innovation, consumer changes, and attitude formation.
2) Consumers are increasingly interactive, personalized, mobile, community-oriented and value control. Brand experience through direct and indirect contacts shapes attitudes and behaviors.
3) Traditional media are in transition, moving from broadcast/print to digital/mobile formats. The company offers integrated communications services across advertising, media, relationships, events, and public relations to help brands navigate these changes.
Recommended
UOG COMPANY PROFILE
UOG is an Egyptian media communications agency established in 2014 with a mission to deliver creative strategies to help clients achieve marketing goals. It has a vision to be the most innovative agency in Egypt offering outdoor advertising, social media, TV production, and event management. The company is a cooperation between four major outdoor advertising owners in Egypt. It provides services such as outdoor advertising across Egypt, event management, social media management, and TV/radio production.
JVG Media Services Dubai - An Introduction - MGC
JVG Media Services JLT is an advertising agency celebrating 27 years of success in the GCC. It offers employment communications and media solutions to 250 clients through its divisions, including online, print, radio, and outdoor advertising. JVG Media represents publications from over 56 countries in the GCC and delivers end-to-end communications solutions for clients in industries like oil and gas, manufacturing, healthcare, and IT through internal resources and partner networks.
Digital Marketing Arts-Past Events
The document summarizes the services and past events of Digital Marketing Arts, an organization that delivers digital marketing training and knowledge to professionals in the MENA region. Some key details:
- They have hosted conferences, seminars, and camps attended by over 1000 people from top brands, with 40+ regional and international speakers.
- Past events include conferences in Cairo in 2012 and 2013 with 350+ attendees each, and a 5-day digital marketing camp in Sharm El Sheikh in 2013 with 150+ people.
- Speakers have included leaders from Google+, social media experts, e-commerce brand executives, and bestselling authors on digital marketing and PR.
- The events aim to transfer knowledge on
MSA|Phoenix Models Q1. lesson 1 code of conduct
The document discusses the vision, mission, and companies that make up the Phoenix Group. The vision is to create an international platform for South African talent in modeling, television, and entertainment by recognizing these industries as art forms and lucrative careers through education and positively changing perceptions. The mission is to empower world-class models and actors to manage their careers through all parts of the industry with education and biblical standards. The Phoenix Group consists of nine companies related to modeling, acting, photography, marketing and education.
JVG Media Services Dubai - An Introduction - PRC
JVG Media Services JLT is an advertising agency celebrating 27 years of success in the GCC. It offers employment communications and media solutions to 250 clients through its divisions, including online, print, radio, and outdoor advertising. JVG represents media publications from over 56 countries in the GCC and delivers end-to-end communications solutions for clients in industries like oil and gas, manufacturing, healthcare, and IT through its internal resources and partnership networks.
Emirates case
Emirates has created a positive brand image through its strategic marketing efforts. It prioritizes quality service and conveys consistent messages about the Emirate brand using various channels globally. Emirates offers passengers an excellent flight experience through its professional cabin crew and inflight amenities. It also sponsors major sports teams and events to increase brand awareness on a global scale. Emirates uses an integrated marketing communications approach, employing different tools like advertising, events marketing, public relations, internet marketing, and social media marketing to reach customers worldwide. Given its global operations, Emirates both creates universal marketing messages appealing to broad audiences, and tailors its content and channels to different regional segments.
Teemworldwide 03 20 09
TEEM Worldwide is an international marketing and events company that connects brands in fashion, beauty, consumer goods, and lifestyle with entertainment and media. It provides strategic services including events production, advertising campaigns with celebrities, public relations, and new media strategies. With offices in New York, Tunis, and soon Paris, TEEM Worldwide offers a global network and local expertise to help brands expand their reach and awareness internationally.
Universal McCann PowerPoint Credentials
This document provides an overview of a global media company in 2007 and discusses trends in media, consumer behavior, and branding. The key points are:
1) The company has leadership teams across major regions and focuses on media innovation, consumer changes, and attitude formation.
2) Consumers are increasingly interactive, personalized, mobile, community-oriented and value control. Brand experience through direct and indirect contacts shapes attitudes and behaviors.
3) Traditional media are in transition, moving from broadcast/print to digital/mobile formats. The company offers integrated communications services across advertising, media, relationships, events, and public relations to help brands navigate these changes.
Digital Marketing Arts Academy Portfolio
Digital Marketing Arts provides digital marketing training programs and events for professionals in the MENA region. Through conferences and seminars featuring regional and international speakers, they aim to deliver digital marketing skills and knowledge to marketing teams of top brands. Their past events have attracted over 1000 attendees from major companies and have included speakers from Google, Facebook, and digital marketing experts. Their services also include online educational resources that have received over 90,000 online visitors and 45,000 Facebook fans. Upcoming events include a seminar in Amman, Jordan in September 2013.
Strike Media Profile
Strike Media is a creative agency that provides marketing, advertising, public relations, web development, and event management services. They have over 10 years of experience building brands through innovative strategies. Their team has expertise in both traditional advertising channels and digital/social media. They help clients with all aspects of branding from identity development to online and offline campaigns. Some of their notable clients include HTC, Fori, and Mazzaia.
Digital Marketing Summit 15
The Digital Marketing Summit by DM Arts Academy will be held on the 1st & 2nd of April and it is considered to be The Largest Digital Marketing Event in Middle East and Africa with:
- Over than 3,000 expected attendees.
- 5 ongoing parallel events (Conference + Exhibition + Seminar + Forum + 8 Workshops )
- Featuring +60 key-note regional & international speakers from around the globe.
This is a can't miss event whether you are new to the field or you are a digital marketing geek!
Presentation DMF Cairo
DMF series of events aims to act as a catalyst in the fast growing MENA digital and technology landscape. By providing access to the latest technologies, insights, ideas and speakers DMF is the destination that brings the next destinations.
The unique mix of knowledge, networking and entertainment makes DMF a one of a kind event that helps both agencies and clients to get together and, next to some of the world leading specialists, create and get a glimpse of the future.
We always bring REAL value to the VIRTUAL (DIGITAL) world.
More details about our agenda here:
http://digitalmediaforum.me/cairo/#schedule
#DMFCairo2015 #DMFCairo
Prototype profile
Outline of who Prototype is and what we do. Take a peak, or goto www.prototype.ae for more information or examples of our work
Prototype Profile
Brief presentation of who Prototype is and what we do.
Take a peak, or goto www.prototype.ae for more information and examples of our work
Hubbing Digital Marketing Demystified
1. The document discusses how to achieve regional digital marketing efficiencies while still maintaining local relevance through a "hub and spoke" model.
2. It proposes having a central regional digital agency hub with full capabilities that develops regional strategies, campaigns and toolkits. Local "spoke" agencies in each market would then localize and execute the campaigns while the regional hub coordinates, monitors performance and provides support.
3. Key elements include the regional hub developing audience insights, strategies, creative content and toolkits to share with local agencies. The regional team also coordinates collaboration between markets, provides monthly reporting and recommendations. This model has helped brands like Lenovo succeed across multiple Southeast Asian markets.
Tcf 2012 Company Presentation
The Content Factory is a small agency of 11 experts in public relations, content generation, distribution channels, and digital marketing. Based in Dubai, the agency started as a media relations firm and grew to offer integrated marketing packages for SMBs and multinationals. The agency acts as an extension of clients' teams, handling public relations, project management, design, and social media management from their Dubai office while working with partners across the Middle East.
Fireworks digital company profile 2018
Established in year 2003, Fireworks is an award winning Digital Innovation and Digital Marketing firm that specializes in mobility and internet based business solutions.
Our technology empower countries such as Malaysia, Singapore, Thailand, Myanmar, Cambodia, Vietnam & Indonesia - we strive to empower Asia with our digital technologies and tech ventures.
Currently serves top notch clientele such as Mead Johnson, Sinchew, Setia, Amway and Myanmar ’s Ministry of Information.
New Presentation 22.06.16
MetroGroup is a marketing and advertising agency based in Kinshasa, DRC that offers full digital and traditional advertising services. It was founded in 2014 and employs 20 people. MetroGroup has expertise in digital and social media marketing and has created several successful online campaigns and websites. It also offers traditional services such as event planning, media buying, TV and radio ad production. MetroGroup works with innovative companies around the world and provides customized solutions to help its clients in DRC and across Africa.
PETRAprofile
PETRA outdoor agency is Egypt's leading outdoor advertising agency, known for its experience gained over decades serving Egypt's market since 1948. The agency focuses on selling large campaigns with wide geographic coverage to build long-term relationships with multinational brands. PETRA's five pillars of reliability, commitment, trustworthiness, integrity, and entrepreneurship form the foundation of their business. They aim to improve the outdoor advertising industry through intelligent services and technology.
English commercial emac elite creative social media & digital advertising med...
This document provides information about internet and social media marketing opportunities in Iraq through EMAC Elite Marketing and Advertising. It details audience metrics like internet penetration, Facebook and smartphone usage. It also outlines various digital marketing channels available in Iraq including Facebook ads, Google pay-per-click ads, YouTube, Twitter, LinkedIn and search engine optimization. EMAC offers services to connect companies with customers in Iraq across these online platforms.
Ti Mw.E. Corporate
TIMw.e. is a global mobile media and interactive marketing company operating in 60 countries. It has experienced rapid growth over 7 years, with 245 employees in 20 local offices worldwide. The company focuses on digital entertainment and mobile marketing services, and is financially stable with over 123 million Euros in revenue in 2008. TIMw.e. is positioned for continued strong growth by expanding its mobile marketing and content services across industry verticals internationally.
Isobar_Vietnam_Creds_April13_Final
This document provides an overview of Isobar Vietnam, a digital agency that is part of Dentsu Aegis Network. It introduces Isobar's capabilities in areas such as brand creative, communications, experience, digital and PR services. It highlights clients in sectors like ICT/tech, FMCG, and automotive. Examples of campaigns for clients such as Kido, Neptune, Vinamilk and Abbott are summarized, showing how Isobar used digital and social media strategies to increase brand awareness and drive sales. The document also discusses opportunities in using new technologies like WiFi marketing for location-based campaigns.
RFP VFS Project Vision ppx
Vodacom is seeking to create an overarching brand for its financial services and digital lifestyle offerings. The consulting team will use Ogilvy's brand strategy methodology to conduct brand discovery, creation, and definition over three months. This will include reviewing Vodacom's touchpoints, competitors, audience needs, and digital trends to develop two brand design concepts for consumer research. The research will validate which concept to further develop and optimize to ensure relevance and resonance with target audiences. The goal is to establish a brand architecture and 12-month strategy to achieve success across financial services and digital content.
Digital Marketing for Startups
This document provides an overview of the digital marketing agency Socialab. It outlines the various digital marketing services offered including web, social media, search, display, mobile and affiliate marketing. It highlights Socialab's experience working with brands, awards won, and focus on results. The document also lists Socialab's credentials such as managing the top Greek digital marketing blog and LinkedIn group. It introduces the founder and his experience before detailing some case studies where Socialab delivered successful digital marketing campaigns for clients on small budgets.
RFP VFS Project Vision
Vodacom has engaged Ogilvy and partner agencies to develop an overarching brand for its financial services offerings. The consulting team will take a three workstream approach to create a brand architecture and 12-month communication strategy. As part of the brand discovery phase, the team will conduct competitive research, audience mapping, and concept development. They will develop two unique brand concepts for validation through consumer research. The research will involve a 3-day online community with Vodacom and competitor customers to understand reactions and provide strategic direction.
Rfp vfs project vision
The document provides an overview of the proposed approach and consulting team for a project to create an overarching brand for Vodacom Financial Services. The summary is:
The consulting team led by Ogilvy will take a three workstream approach over three months to develop a brand strategy, including brand discovery, creation and definition. A multidisciplinary team from Ogilvy and partner agencies will manage the project. The strategy will create a brand architecture to support financial services and digital content products across Vodacom.
Orient Advertising, Profile
The document provides information about Orient Advertisers, a Pakistani advertising agency established in 1953. It details the agency's history, credentials, offices nationwide, group companies, services, media strengths, client roster, awards, and capabilities in areas like media monitoring and public relations. The agency has over 350 employees across 6 offices and is Pakistan's largest advertising agency for the past 25 years based on business volume.
Training curriculum may 141202
The document discusses the scale and growth of the internet advertising market in Thailand. It states that the mobile internet infrastructure is widely used in Thailand, with a third of mobile users accessing the internet on their phones. The internet advertising market, including mobile ads, is growing rapidly in Thailand and is estimated to reach 134% annual growth and 3.7 billion Thai baht by 2013. It then provides statistics on social media usage in several Southeast Asian countries.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
More Related Content
Similar to Um credentials digital v00 07-07-2014
Digital Marketing Arts Academy Portfolio
Digital Marketing Arts provides digital marketing training programs and events for professionals in the MENA region. Through conferences and seminars featuring regional and international speakers, they aim to deliver digital marketing skills and knowledge to marketing teams of top brands. Their past events have attracted over 1000 attendees from major companies and have included speakers from Google, Facebook, and digital marketing experts. Their services also include online educational resources that have received over 90,000 online visitors and 45,000 Facebook fans. Upcoming events include a seminar in Amman, Jordan in September 2013.
Strike Media Profile
Strike Media is a creative agency that provides marketing, advertising, public relations, web development, and event management services. They have over 10 years of experience building brands through innovative strategies. Their team has expertise in both traditional advertising channels and digital/social media. They help clients with all aspects of branding from identity development to online and offline campaigns. Some of their notable clients include HTC, Fori, and Mazzaia.
Digital Marketing Summit 15
The Digital Marketing Summit by DM Arts Academy will be held on the 1st & 2nd of April and it is considered to be The Largest Digital Marketing Event in Middle East and Africa with:
- Over than 3,000 expected attendees.
- 5 ongoing parallel events (Conference + Exhibition + Seminar + Forum + 8 Workshops )
- Featuring +60 key-note regional & international speakers from around the globe.
This is a can't miss event whether you are new to the field or you are a digital marketing geek!
Presentation DMF Cairo
DMF series of events aims to act as a catalyst in the fast growing MENA digital and technology landscape. By providing access to the latest technologies, insights, ideas and speakers DMF is the destination that brings the next destinations.
The unique mix of knowledge, networking and entertainment makes DMF a one of a kind event that helps both agencies and clients to get together and, next to some of the world leading specialists, create and get a glimpse of the future.
We always bring REAL value to the VIRTUAL (DIGITAL) world.
More details about our agenda here:
http://digitalmediaforum.me/cairo/#schedule
#DMFCairo2015 #DMFCairo
Prototype profile
Outline of who Prototype is and what we do. Take a peak, or goto www.prototype.ae for more information or examples of our work
Prototype Profile
Brief presentation of who Prototype is and what we do.
Take a peak, or goto www.prototype.ae for more information and examples of our work
Hubbing Digital Marketing Demystified
1. The document discusses how to achieve regional digital marketing efficiencies while still maintaining local relevance through a "hub and spoke" model.
2. It proposes having a central regional digital agency hub with full capabilities that develops regional strategies, campaigns and toolkits. Local "spoke" agencies in each market would then localize and execute the campaigns while the regional hub coordinates, monitors performance and provides support.
3. Key elements include the regional hub developing audience insights, strategies, creative content and toolkits to share with local agencies. The regional team also coordinates collaboration between markets, provides monthly reporting and recommendations. This model has helped brands like Lenovo succeed across multiple Southeast Asian markets.
Tcf 2012 Company Presentation
The Content Factory is a small agency of 11 experts in public relations, content generation, distribution channels, and digital marketing. Based in Dubai, the agency started as a media relations firm and grew to offer integrated marketing packages for SMBs and multinationals. The agency acts as an extension of clients' teams, handling public relations, project management, design, and social media management from their Dubai office while working with partners across the Middle East.
Fireworks digital company profile 2018
Established in year 2003, Fireworks is an award winning Digital Innovation and Digital Marketing firm that specializes in mobility and internet based business solutions.
Our technology empower countries such as Malaysia, Singapore, Thailand, Myanmar, Cambodia, Vietnam & Indonesia - we strive to empower Asia with our digital technologies and tech ventures.
Currently serves top notch clientele such as Mead Johnson, Sinchew, Setia, Amway and Myanmar ’s Ministry of Information.
New Presentation 22.06.16
MetroGroup is a marketing and advertising agency based in Kinshasa, DRC that offers full digital and traditional advertising services. It was founded in 2014 and employs 20 people. MetroGroup has expertise in digital and social media marketing and has created several successful online campaigns and websites. It also offers traditional services such as event planning, media buying, TV and radio ad production. MetroGroup works with innovative companies around the world and provides customized solutions to help its clients in DRC and across Africa.
PETRAprofile
PETRA outdoor agency is Egypt's leading outdoor advertising agency, known for its experience gained over decades serving Egypt's market since 1948. The agency focuses on selling large campaigns with wide geographic coverage to build long-term relationships with multinational brands. PETRA's five pillars of reliability, commitment, trustworthiness, integrity, and entrepreneurship form the foundation of their business. They aim to improve the outdoor advertising industry through intelligent services and technology.
English commercial emac elite creative social media & digital advertising med...
This document provides information about internet and social media marketing opportunities in Iraq through EMAC Elite Marketing and Advertising. It details audience metrics like internet penetration, Facebook and smartphone usage. It also outlines various digital marketing channels available in Iraq including Facebook ads, Google pay-per-click ads, YouTube, Twitter, LinkedIn and search engine optimization. EMAC offers services to connect companies with customers in Iraq across these online platforms.
Ti Mw.E. Corporate
TIMw.e. is a global mobile media and interactive marketing company operating in 60 countries. It has experienced rapid growth over 7 years, with 245 employees in 20 local offices worldwide. The company focuses on digital entertainment and mobile marketing services, and is financially stable with over 123 million Euros in revenue in 2008. TIMw.e. is positioned for continued strong growth by expanding its mobile marketing and content services across industry verticals internationally.
Isobar_Vietnam_Creds_April13_Final
This document provides an overview of Isobar Vietnam, a digital agency that is part of Dentsu Aegis Network. It introduces Isobar's capabilities in areas such as brand creative, communications, experience, digital and PR services. It highlights clients in sectors like ICT/tech, FMCG, and automotive. Examples of campaigns for clients such as Kido, Neptune, Vinamilk and Abbott are summarized, showing how Isobar used digital and social media strategies to increase brand awareness and drive sales. The document also discusses opportunities in using new technologies like WiFi marketing for location-based campaigns.
RFP VFS Project Vision ppx
Vodacom is seeking to create an overarching brand for its financial services and digital lifestyle offerings. The consulting team will use Ogilvy's brand strategy methodology to conduct brand discovery, creation, and definition over three months. This will include reviewing Vodacom's touchpoints, competitors, audience needs, and digital trends to develop two brand design concepts for consumer research. The research will validate which concept to further develop and optimize to ensure relevance and resonance with target audiences. The goal is to establish a brand architecture and 12-month strategy to achieve success across financial services and digital content.
Digital Marketing for Startups
This document provides an overview of the digital marketing agency Socialab. It outlines the various digital marketing services offered including web, social media, search, display, mobile and affiliate marketing. It highlights Socialab's experience working with brands, awards won, and focus on results. The document also lists Socialab's credentials such as managing the top Greek digital marketing blog and LinkedIn group. It introduces the founder and his experience before detailing some case studies where Socialab delivered successful digital marketing campaigns for clients on small budgets.
RFP VFS Project Vision
Vodacom has engaged Ogilvy and partner agencies to develop an overarching brand for its financial services offerings. The consulting team will take a three workstream approach to create a brand architecture and 12-month communication strategy. As part of the brand discovery phase, the team will conduct competitive research, audience mapping, and concept development. They will develop two unique brand concepts for validation through consumer research. The research will involve a 3-day online community with Vodacom and competitor customers to understand reactions and provide strategic direction.
Rfp vfs project vision
The document provides an overview of the proposed approach and consulting team for a project to create an overarching brand for Vodacom Financial Services. The summary is:
The consulting team led by Ogilvy will take a three workstream approach over three months to develop a brand strategy, including brand discovery, creation and definition. A multidisciplinary team from Ogilvy and partner agencies will manage the project. The strategy will create a brand architecture to support financial services and digital content products across Vodacom.
Orient Advertising, Profile
The document provides information about Orient Advertisers, a Pakistani advertising agency established in 1953. It details the agency's history, credentials, offices nationwide, group companies, services, media strengths, client roster, awards, and capabilities in areas like media monitoring and public relations. The agency has over 350 employees across 6 offices and is Pakistan's largest advertising agency for the past 25 years based on business volume.
Training curriculum may 141202
The document discusses the scale and growth of the internet advertising market in Thailand. It states that the mobile internet infrastructure is widely used in Thailand, with a third of mobile users accessing the internet on their phones. The internet advertising market, including mobile ads, is growing rapidly in Thailand and is estimated to reach 134% annual growth and 3.7 billion Thai baht by 2013. It then provides statistics on social media usage in several Southeast Asian countries.
Similar to Um credentials digital v00 07-07-2014 (20)
English commercial emac elite creative social media & digital advertising med...
English commercial emac elite creative social media & digital advertising med...
Recently uploaded
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameCrafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
THE STORY COMMUNICATION Credential 2024.pptx
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Recently uploaded (20)
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Um credentials digital v00 07-07-2014
- 2. We are majority owned by IPG 80 operating units globally 4000 clients globally 41,800 employees globally Revenue of US$ 7+ Billion in 2011. 20 business units 6,440 marketing professionals US$ 34.2 Global Billings 300+ employees 14 offices 13 countries We are part of the MCN network in the MENA region 54 agency offices in MENA 1350+ employees in MENA 14 markets 16 cities We are part of MCN and majority owned by the global communications giant - Inter Public Group
- 3. UAE (2) KSA Qatar Bahrain Oman Kuwait Syria Lebanon Jordan Egypt Algeria Tunisia Morocco Cyprus* Iraq* Yemen* Iran* GCC Levant North Africa Others * Coverage through Markets partners 300+ employees 14 offices 13 countries UM’s Footprint - Most extensive network in the MENA access to on ground support across the region Algeria Morocco Tunisia Egypt KSA Syria Jordan Lebanon Qatar Bahrain Kuwait Oman Dubai (UAE) Abu Dhabi (UAE)
- 4. UM Egypt clients 420M+ EGP real media billings – leading the media of more than 30 brands
- 5. We have broken several global alignments OMDZenithVivaki
- 6. We Believe in Long Term Relationships and we work on building them 2001 2000 2006 2007 2008
- 7. And We Are Known to be the 1st in doing so many things
- 8. 1st Agency to Advertise on Facebook
- 9. 1st Agency to Create A Youtube Channel
- 10. 1st Agency in Egypt to achieve 1 Million YT Views in 6 days 1st Agency in Egypt to achieve 1 Million YT Views in 3 days 1st Agency in Egypt to achieve 1 Million YT Views in 1 day
- 11. 1st media agency to create a dedicated web portal for Ramadan Content Guide Including • Serials • Programs • Grids • Places to go during Ramadan ( with all contact details ) 11,187 Visits since the start of its official launch on the 11th of July
- 12. 1st Agency in Egypt to initiate & organize an industry digital conference
- 13. We Won 4 Awards in the 2014 MENA Digital Awards GRAND PRIX– Coca-Cola (Etganen) – Best integrated digital campaign GOLD– Coca-Cola (Etganen) – Best Integrated Digital Campaign SILVER – Coca-Cola (Trophy tour) – Best integrated Media Camapaign BRONZE - Mobinil (Always Together) – Best Integrated Media Campaign
- 14. So What Do We Do on Digital?? UM Digital Strategy & Planning Effective Buying Creative Design & Production Social Media management Performance optimization
- 15. Thank You
Editor's Notes
- 3