Uli Weinberg's presentation at Helsinki Challenge Impact Camp 9.-10.4.2015. The presentation introduces the HPI School of Design Thinking and how to push the creative power of teams.

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Design Thinking:
Pushing the creative power of teams

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HPI
Hasso Plattner Institute
 Private University
 Founded in 1998
 Cooperation with Potsdam University
 Focus: Software Systems Engineering
 10 departments
 ~500 students: BA, MA, PhD
 PhD Program in Haifa, Cape Town, Nanjing

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d.school
Hasso Plattner Institute
of Design Stanford
 Founded 2005 at Stanford University, CA
 Driven by Mechanical Engineering-,
Computer Science-, Industrial Design-
and Business-Department
 Different courses each quarter
 Innovation driven
 Open to all Stanford students
 ~600 students
Prof. David Kelley
Industrial Design
Prof. Larry Leifer
Mechanical Engineering
Prof.Terry Winograd
Computer Science
George Kembel
Director d.global
Prof. Hasso Plattner
Prof. Bernie Roth
Academic Director d.school

4. ©HPISchoolofDesignThinking
HPI School of
Design Thinking
 Founded in May 2007 at HPI, Potsdam
 A one-year supplementary study
 Innovation driven
 Open to all disciplines/universities
 Two semester course (Basic Track & Advanced Track)
 Instruction language: English
 120 students, 65 disciplines, 55 universities and 20 nationalities
 35 professors and assistants from various disciplines

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HPI D-School
Faculty and staff

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HPI D-School
Teaching team
Winter term 2014/2015

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Focus: human needs

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3 Core elements

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Multidisciplinary
teams
 120 students, 65 disciplines, 55 universities and 20 nationalities
 35 professors and assistants from various disciplines

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Iterative process

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Variable space
 Modular teamspaces with tailor-made furniture
 2000 m², 5 floors with work-, share-, prototype-, lounge-spaces and workshops

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Course structure  Basic track: 80 students
 Advanced track: 40 students
©HPISchoolofDesignThinking

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The
principles
 Stay focused on topic
 Encourage wild ideas
 One conversation at a time
 Defer judgment
 Be visual
 Go for quantity
 Build on the ideas of others
 Fail early and often

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Student
projects
Basic track
Winter term 2014
6-week-projects
Employee
Management &
Development
TV-Series
Online
Life Goals
Sharing
Experience
Family
Friendly
Food Buying
Volunteer
Tutoring
Men‘s
Health
Life Sciences
Conference
Fostering
Social
Innovations

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Advanced track
Winter term 2014
12-weeks-projects
Start-Up
Funding
Experience
Household
Book
Corporate
Education
Teams
Online
Social
Trading
Street Use
Experience
Student
projects

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STUDENT
PROJECT
/ HEALTHCARE
Prevention of infectious diseases
Family vaccination-app
Challenge: “How might we enable parents and
physicians to prevent the spread of infectious
diseases in children?”
Vaccination schemes, member profiles,
remembering & push messages

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Heimathaube
Emergency beds for dementia patients
Challenge: “Improve the experience of and the
interaction with elder and dementia patients
in the Charité emergency department.”
<
STUDENT
PROJECT
/ HEALTHCARE

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STUDENT
PROJECT
/ LOGISTICS
bring.buddy
A social delivery service
Challenge: “Improve the consumer goods
supply chain to the inner cities of the future
assuming that no cars are allowed to drive.”
 bring.buddy combines commuting-routes
information of participants with mobile
tracking technology.
 DHL Sweden launched the delivery concept
under the name “myways” in early 2012.
 www.myways.com

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STUDENT
PROJECT
/ RETAIL
Refresh cleaning
Turning dust and smell into bio-degradable jelly
Challenge: “Redesign the vacuum
cleaning experience.“
 Absorbing mini tab bounds dust, bad smell
and liquids into a jelly-brick within seconds.
The compact and hygienic brick can easily
be thrown into the garbage bin or even be
used as a water reservoir for a flowerpot.
 www.crooser.de

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Airport security control
Challenge: “How might we assure the security
standards at passenger airports and increase
efficiency and convenience of passenger
handling during check-in at the same time?“
The „Flight Assistant Security Trolley“ (FAST)
creates a seemless process (replaces the former
boxes at the security check).
 Enables flight passengers a much easier way
through the security check.
The FAST
STUDENT
PROJECT
/ MOBILITY

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Personal supply chain
Challenge: “Enhance personal supply chains for
chains for retail customers, regarding
convenience,
cost effectiveness and sustainability.”
 Virtual shopping environment that
simulates and enhances the shopping
experience in a supermarket.
 Urban layout concept for pick-up stations.
 Parts of the concept are realized in “real Drive”.
real,- Drive
STUDENT
PROJECT
/ LOGISTICS

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Social innovation in rural health care
Challenge: "Improve the health care for
patients living in remote rural farming areas
in the Western Cape region.“
 Helps nurses who work in mobile clinics in
rural South Africa to monitor their patients
better and more conveniently.
 Helps patients to never miss their
treatment and makes the routes of
the nurses more efficient.
 www.summo.org
Summo
STUDENT
PROJECT
/ Healthcare

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Project Partners
(Selection)

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Professional
track
Implementing Design Thinking in the
company culture and daily work:
 Developed with executives from Blue Chip
companies, tailored to needs in main organizational
areas: collaboration culture, innovation processes
and strategy implementation
 Intensive 3-months-program for executives
from all industries facing complex strategic
tasks (individuals & groups)
 Next track: February 2015
<
In co-creation with Volkswagen,
SAP, Ottogroup, Görtz etc.

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Professional
track
<
In co-creation with Volkswagen,
SAP, Ottogroup, Görtz etc.
Program period
Over 3 months: 3 modules, each with 3
on-campus days per month, supported by
in-between coaching in off-campus times

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Professional
education
 Methodological trainings (1-3 days)
 Innovation workshops to solve corporate
challenges (2-5 days)
 Supporting innovation projects
(several months)

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Cooperations,
projects &
events

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BioThinking
Design Thinking in Biomedical Sciences. BioThinking
provides an open culture of scientific collaboration
which aims to inspire and improve
the students’ interdisciplinary skills.
 HPI D-School, Potsdam & BCRT/Charité, Berlin
 September 2012-2014
 25 Professors, 75 PhD Candidates
COOPERATION
PROJECT
/ BIOMEDICAL
SCIENCES

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HPDTRP
Design Thinking
research program
 Start 2008
 HPI Potsdam/Stanford University
 14 Research projects like: Impact by design, Visual
diagnostics for Design Thinking teams, Creative
spaces in innovation processes, Teleboard MED etc.
 30 researchers involved
 Teleboard

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Creative spaces
in innovation
processes
 HPI School of Design Thinking
HPDTRP project
 Start: October 2013
 Duration: 1 Year
 Objective: Further optimization of
innovation labs

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Origins of Design Thinking
2005
Design Thinking
goes global

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Origins of Design Thinking
2007
Design Thinking
goes global

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Origins of Design Thinking
Developed in association
with the HPI D-School
Design Thinking courses
Design Thinking
goes global

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Corporate Design
Thinking labs
Creation Center
Berlin
Design Thinking Lab
Eschborn
Corporate D-School
Neuss
AppHaus
Heidelberg
Innovation Center
Troisdorf
Daimler Center
for Automotive
Information
Technology
Innovations
Berlin

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Spin-offs &
start-ups

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d.confestival
International Design Thinking event
in Potsdam, September 20-22, 2012
 677 participants
 355 companies
 143 speakers
 31 nations

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Books we recommend

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Our books

39. ©HPISchoolofDesignThinking
This presentation is subject to the sole rights of the HPI
School of Design Thinking, Potsdam. It is subject to
intellectual property rights, copyrights, and ancillary
copyrights. These documents may solely be used to
present the HPI School of Design Thinking and its
services. Further use of any kind is not allowed. All
rights of use of this concept remain explicitly with the
author. In particular, any private or third-party use is
prohibited without the consent of the HPI School of
Design Thinking and infringements will be prosecuted
according to civil and criminal law.
© HPI School of Design Thinking, Potsdam, 2014
Hasso-Plattner-Institut
School of Design Thinking
Prof. Ulrich Weinberg
Campus Griebnitzsee
PO-Box 900460
14440 Potsdam, Germany
Phone: +49-331-5509-123
Fax: +49-331-5509-128
Email: office-d-school@hpi.de
www.hpi.de/d-school
©HPISchoolofDesignThinking