Service Design Thinks: Design Education at CMD Rotterdam

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Presentation at the Service Design Thinks networking event from Service Design Network The Netherlands, 2011 March 30

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Service Design Thinks: Design Education at CMD Rotterdam

  1. 1. Design, Innovation, and the Friction between Education and Practice Service Design Thinks, Amsterdam, March 30, 2011 Peter van Waart Rotterdam University of Applied Sciences (Hogeschool Rotterdam) School of Communication, Media and Information Technology Course Communication & Multimedia Design
  2. 2. Peter van Waart Education Teacher Visual Arts Educational Science Experience in multimedia industry and market research Lecturer Experience Branding / Service Design / Pervasive Design Researcher Human Centered ICT ..short bio Rotterdam University of Applied Sciences (Hogeschool Rotterdam) School of Communication, Media and Information Technology Course Communication & Multimedia Design / Research Group Human Centered ICT
  3. 3. Design Education at Communication & Multimedia Design Innovation and the Friction between Education and Practice
  4. 4. Design Education at Communication & Multimedia Design Innovation and the Friction between Education and Practice
  5. 5. Design of technology for interactions between humans - artefacts - brands
  6. 6. http://exposed.cmi.hro.nl/ Work of CMD-students
  7. 7. Education versus practice Student (after 3rd years internship): “Why should I come back to school?!” Lecturer: “Uhm…? …because we offer you ‘something’ practice can never do?” Lecturer to lecturer: “What should that ‘something’ be?”
  8. 8. ‘ Something’ we offer at CMD <ul><li>challenging intrinsic motivation DesignThis! </li></ul><ul><li>time and safe haven for </li></ul><ul><li>experimentation and failure DesignThis!, MediaLab </li></ul><ul><li>- interdisciplinairy collaboration MediaLab, Innovation Lab </li></ul>
  9. 9. DesignThis! Team during DareThis!-event
  10. 10. Connect to intrinsic motivation Lecturer: “What do you do as a hobby?” Student: “I make burn outs with my racing car” Lecturer: “…?”
  11. 11. Intrinsic motivation Student: “I want to make a movie, but what should it be about?”
  12. 14. Important: Make sure learning is fun!
  13. 15. Room for experimentation…
  14. 16. … and failure (although not for this 3D printer!)
  15. 17. Collaboration in experimenting
  16. 18. Interdisciplinary collaboration in Innovation Lab Interactive installation at TEDxYouth
  17. 19. Interdisciplinary collaboration in Innovation Lab Interactive map for urban development of the Heijplaat area in Rotterdam
  18. 21. Design Education at Communication & Multimedia Design Innovation and the Friction between Education and Practice
  19. 22. Rapid developments in the practice of interaction design 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 websites off-line vs. online mobile services location-based environments hybrid 3D-TV Internet of Things I-Pad Internet of Users
  20. 23. Rapid technological developments in practice and the educational curriculum 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 student cohort 2007 start of course graduation 3D-TV Internet of Things I-Pad Internet of Users
  21. 24. Relation Education - Practice education 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 student cohort 2007 practice
  22. 25. Reproduction of existing practice… education 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 practice
  23. 26. … or prepare for the future! education 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 practice
  24. 27. … or prepare for the future! education 2010 2011 2012 2013 2014 2015 2009 2008 2007 2006 2005 practice Sure, … but how?
  25. 28. Distinct (sustainable) attitude from (getting out-dated) knowledge and skills
  26. 29. Newly developed competencies…about attitude
  27. 30. Now…who is innovative here? Student: “I am looking for a graduation position for my research on experience brands in interactive environments” Design agency: “Uhm…our client needs a website…can you design one?”
  28. 31. Our approach to cope with the education - practice friction <ul><li>Work a lot from out practice and cases in a school environment </li></ul><ul><li>To companies we work with we say: “ don’t be a client, be a partner in innovation ” </li></ul><ul><li>Offer companies what they not have: time and resources for experimentation and failure- we never promise </li></ul><ul><li>We don’t promise results other that learning outcomes (for students as well as partners) </li></ul>
  29. 32. Peter van Waart [email_address] http://nl.linkedin.com/in/petervanwaart/ @petervanwaart Hogeschool Rotterdam Instituut voor Communicatie, Media en Informatie Technologie Opleiding Communication & Multimedia Design Lectoraat Human Centered ICT [email_address] www.humancenteredict.nl

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