ULACIT FESTIVAL LETTER
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Christian Caldwell gave a speech about new advertising methods using social networks to introduce projects to the world. He described how social networks are increasingly important online and how users exchange their attention to ads in return for using preferred services. In summary, social networks will continue growing in importance and offer more interactivity than other media, so advertisers will need to take responsible risks in this new advertising channel.
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This document provides personal details about Jimena Vega, including her birthday, age, studies, hometown, personality traits, family members, hobbies, and dreams. Specifically, it states that Jimena Vega was born on March 25th, is 20 years old, studies Advertising and lives in Curridabat, Costa Rica. It then lists her father, mother, brother and sister as family members and some of her hobbies like volunteer work, photography, watching football, and the beach. Her dreams include competing in national games, getting married, working for top advertising agencies, publishing, dentistry, and traveling the world.
English ii
This document provides personal details about Jimena Vega, including her birthday, age, studies, hometown, personality traits, family members, hobbies, and dreams. Specifically, it states that Jimena Vega was born on March 25th, is 20 years old, studies Advertising and lives in Curridabat, Costa Rica. It then lists her father, mother, brother and sister as family members and some of her hobbies like volunteer work, photography, watching football, and the beach. Her dreams include competing in national games, getting married, working for top advertising agencies, publishing, dentistry, and traveling the world.
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ULACIT FESTIVAL LETTER
- 1. REimagina Sello Verde 18/08/2010 ULACIT Principal. Christian Caldwell J.W.T. Dear Caldwell: The last thursday, I went in to your speech about the new adver- tising ways to communicate information and how to introduce yours projects to the world by the social networks. Your presentation was awesome, you talk about the new age called “publicity”. You also de- scribed how there has been a recent changing of the guard online with social networks and how users are trading their "attention" to ads in ex- change for the use of preferred services. In summary, online social net- works are here to stay and will continue to gain traction and offer users more interactivity than other media. Advertisers are going to need to take some responsible risks in the new channel. Sincerely yours, Jimena Vega