2. E-COMMERCE OVERVIEW
• Internet penetration in Ukraine 42-51%. In USA and Europe 80-90%
• At the end of the 2013th growth of e-commerce in the country will be
49%. Market turnover will reach $2.2 – 2.4 billion.
• The population of Ukraine is 45.5 million. Around 19.3 million use
internet and only 2.1 million make purchases online.
Research: comScore, Forrester and Ashmanov and Partners
4. PROM.UA 2012 (1-3Q) VS 2013 (1-3Q)
+205% growth of buying on prom.ua platform
Growth by categories:
Auto, motorcycle, bike 314%
Clothes, shoes
457%
DIY segment
602%
Nikolay Palienko, CEO of Prom.ua
6. E-COMMERCE TRENDS 2013
Ukrainian offline players has target to sell via internet
Russian shoes retailer ЦентрОбувь, Zara and Motivi are about to
open e-shops
7. UKRAINIAN E-COMMERCE PIE
In Ukraine exist one biggest e-retailer Rozetka.ua, few a bit smaller
e-shops and “other”. They get biggest part of pie.
99% of “other” Ukrainian e-shops earn on customers, who:
1. find product on Hotline.ua;
2. watch video guide and reviews on Rozetka.ua;
3. buy in small e-shop, who gave best price
This is a best practice for most European and USA e-shops.
Egor Anchishkin, CEO of Zakaz.ua
10. UKRAINIAN SANITARY E-MARKET OVERVIEW
Currently in Ukraine actively working about 100+ internet stores
with sanitary assortment.
80% of them working only with sanitary. Other 20% - internet
hypermarkets like
Rozetka.ua, Fotomag.ua, Mobilluck.com.ua, Sokol.ua
11. SANITARY BRANDS, REPRESENTED IN INTERNET
Unofficial web shop
Unofficial web shop
Official site. E-catalog. w/o ordering
Official site. E-catalog. w/o ordering
Source: hotline.ua
17. OWN BRAND WEB SHOP
DIFFERENT WAYS
• Add to the site grohe/joyou functional of online store
• Develop a modern online store grohe/joyou
18. ADD TO THE SITE GROHE.COM/RU (UA)
FUNCTIONAL OF ONLINE STORE
People used to use old site
Good history; many links
Difficult to change worldwide site
Links from site coming to competitors
19. DEVELOP A MODERN ONLINE STORE
Usability
SEO
New site engine
Time
Money
22. OPERATIONAL ACTIVITY
• Central warehouse using for whole Ukraine
• Own call center
• Own Kiev (region) delivery
• On-line acquiring contract with bank
• Delivery service (Nova Poshta – 1000+ post offices)