The document discusses several key statistics related to social media and online branding:
- 41% of European internet users consider how a brand communicates online as important
- Over 50% of 16-44 year olds have complained about a brand on social media
- 30% are more likely to purchase a product from a brand they follow on social media
17. Zappos found that Pinterest users were 13
times more likely to share than Twitter
users, but those shares weren’t generating
revenue.
Twitter generates $33.66 an order,
Facebook generated $2.08 an order.
Pinterest: 75 cents.
26. the majority of the 22,000 comments
were “i’m checking-in…yeah…free
jeans” or “rsvp…” thinking that they
would receive an electronic coupon for
the free jeans.