UK Tribes is a research resource started in 2005 and commissioned by Channel 4 to study multiple UK youth cultures using various techniques. It profiles 25 different youth "tribes" and is primarily used to promote Channel 4. The research is done by a third party and provides reliable information easily, but some question its accuracy since it's commissioned by Channel 4 and not conducted independently. Overall, the resource could be beneficial for the project by providing insights into different youth audiences.

1. UK TRIBES
“the home of UK youth
research”

2. Background
o Started in 2005
o Commissioned by channel 4
o Uses multiple research techniques
o Currently 25 different “tribes”
o Mainly used as promotion for Channel 4

3. Pros
•Research is secondary, meaning it’s done by a third party for me to use
•The research is reliable
•Very easy to use and gain information from
•A very useful feature called “Ask The Tribes” for primary research
•Can be used to cross-reference existent research of my own

4. Cons
•It’s not my own research as it’s done by someone else
•Not sure if the “tribes” are accurate due to this
•As it’s commissioned by Channel 4 it could be considered to be biased

5. To conclude:
This resource will be quite beneficial to my research throughout the
project. Due to it’s simple structure and easy access I can find research
of a multitude of different youth groups and cultures. This could help
base which audience I should aim my piece towards

6. To conclude:
This resource will be quite beneficial to my research throughout the
project. Due to it’s simple structure and easy access I can find research
of a multitude of different youth groups and cultures. This could help
base which audience I should aim my piece towards