Ucf poster campaign
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The document outlines a poster campaign strategy for University College Falmouth (UCF) to increase applications for their creative and media courses. It discusses targeting 18-19 year olds interested in creative fields and living in cities. The campaign will focus on UCF's unique selling point of being a rural learning environment with experienced staff. Two poster designs are proposed that showcase the rural setting and campus facilities with limited text and statistics to attract attention and persuade applicants that UCF is the best choice. Both designs follow the brief of fitting in bus shelters and differentiate UCF from other universities through imagery and copy.
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Preliminary task
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1) Preliminary task
The document outlines a preliminary school magazine task. Students were asked to create a mock front cover for a school magazine, including a main image of a student, background image, and content listing. It provides guidelines for elements to include, such as targeting an audience of 11-17 year olds and including a headline, additional images of the school and students, and typography. Example titles, images and article topics are suggested. Technical considerations like available equipment and software are also noted. The document concludes with a section on the process, including editing the main image in Photoshop, and what was learned about designing for a target audience and using Photoshop skills.
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Preliminary task
The document outlines a preliminary school magazine task. Students were asked to create a mock front cover for a school magazine, including a main image of a student, background image, and content listing. It provides guidelines for elements to include, such as targeting an audience of 11-17 year olds and including a headline, additional images of the school and students, and typography. Example titles, images and article topics are suggested. Technical considerations like available equipment and software are also noted. The document concludes with a section on the process, including editing the main image in Photoshop, and what was learned about designing for a target audience and using Photoshop skills.
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Ucf poster campaign
- 2. Strategy By persuading the target audience that UCF is the best choice for creative/media courses: The number of applications per year will increase. The reputation of the University will be strengthened.
- 3. Target Audience 18-19 years old Looking to go in a creative direction in further education With a creative history at AS and A level Living in a large city looking to change his/her surroundings A regular reader of local newspapers and university reviews.
- 4. Unique Selling Point That University College Falmouth is a unique rural learning environment that employs experienced, professional members of staff.
- 5. Breakdown Objective is to create a poster campaign that sells the university and its creative courses in a way that previous campaigns haven’t done. Focus on the differences between Falmouth and other creative universities. E.g. Local environment, possible courses.
- 6. Previous Campaigns Postgraduate prospectus 2010 Minimal Text, wrapped over the main image. Includes Falmouth University Logo and website address. Main images includes reference to courses you can study at Falmouth. Also includes reference to picturesque setting of the university. Strapline: Creative Minds, Inspiring Futures
- 7. Different approach to previous promotion. Includes various words related to the university and surrounding area. More copy, black and white design Gives more information but leaves less to the imagination of the reader. Artistic without using photography.
- 8. My Approach- First Advert Similar to the first example, small amount of text with a single image. Image should show either the university campus or the surrounding area. Copy should include information or statistics about the university. E.g. University League Table. Also include university logo and website. Portrait layout to fit the brief for a bus shelter.
- 10. Visually eye catching, bright.
- 11. Includes university logo and website in an obvious position.
- 12. Bold typeface, draws the eye from the picture.
- 13. Copy tells an interesting statistic about the university (something important to the audience).
- 15. Text box moved to the top of the page.
- 16. First line doesnt contain a statistic, more of a statement.
- 18. Text box at the bottom. Follows the line of the reader’s eye better.
- 19. Final statement is larger + draws the eye to logo and web address.
- 22. Gives vital information about the university in a unique way.
- 23. Question is directed at the reader, invites them to find out more.
- 24. Website is clearly visible and at eye level.
- 25. Image shows one of the unique selling points of the university, the rural setting.