This document discusses UBM Tech's strategy of bringing together technology communities through community-driven sites, event communities, marketing services, and analytics. UBM Tech aims to create cohesive branded communities that facilitate objective interaction between technology decision makers online and in-person. Their approach involves providing engaging editorial content and expert contributions to communities. They also analyze audience communities to gain insights about technology buyers. Their services help clients engage and nurture connections with prospects and customers. The document emphasizes how UBM Tech's strategy centers around active technology communities.
Mashups created "ensight" solutions for offline event analytics. With ensight, event organizers and event sponsors can accurately measure offline engagement levels. Ensight uses Bluetooth Smart, cloud based analytics, and a mobile app to allow companies to measure traffic for offline events like a website.
Building Engaging Websites and Digital ExperiencesDNN
It's harder than ever to reach your target audience online. In a 2014 research study commissioned by DNN, 79% of marketing executives say it's a challenge to get (and hold) the attention of target customers. To stand a chance, you need to build engaging websites and digital experiences.
Stefan Tornquist, VP Research at Econsultancy shares trends, best practices and case studies around engaging websites and digital experiences. In this presentation, Stefan shares:
- Challenges of connecting to digitally-empowered customers
- Methods of engagement through customer experience mapping
- Challenges and opportunities in building great digital experiences
- Case studies showcasing best practices in engaging digital experiences
Think Digital : Transform your life insurance agency model in AsiaThe Digital Insurer
This presentation by The Digital Insurer was given at IDC conference in Singapore in September 2013.
It is a strategy for digital transformation and argues that tablet toolkits are the pivotal technology for that transformation to more digital and customer centric future.
Chief Marketing Technologists Symbolize Marketing's Changing Role By Laura Mc...MarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Chief Marketing Technologists Symbolize Marketing's Changing Role. PRESENTATION: Chief Marketing Technologists Symbolize Marketing's Changing Role - Given by Laura McLellan, @lauramclellan - VP Marketing Strategies, Gartner Research. #MARTECH
Digital insurance trends in Asia - Presentation to Allianz regional conferen...The Digital Insurer
This deck is an extract of a presentation given to Allianz CIO's and COO's in Singapore in May 2013.
Note : The presentation is an independent presentation by The Digital Insurer and does not represent or reflect Allianz policy or strategy.
A Digital Future - Transforming NSW Government [Presentation]Martin Walsh
This is the Digital Strategy I developed for NSW Government in 2012. This is the presentation version of the document which I presented to Premier & Cabinet. It must be read in conjunction with the Word Version document which includes all the narrative - http://www.slideshare.net/martinwalsh/a-vision-for-a-new-digital-future-v8
Mashups created "ensight" solutions for offline event analytics. With ensight, event organizers and event sponsors can accurately measure offline engagement levels. Ensight uses Bluetooth Smart, cloud based analytics, and a mobile app to allow companies to measure traffic for offline events like a website.
Building Engaging Websites and Digital ExperiencesDNN
It's harder than ever to reach your target audience online. In a 2014 research study commissioned by DNN, 79% of marketing executives say it's a challenge to get (and hold) the attention of target customers. To stand a chance, you need to build engaging websites and digital experiences.
Stefan Tornquist, VP Research at Econsultancy shares trends, best practices and case studies around engaging websites and digital experiences. In this presentation, Stefan shares:
- Challenges of connecting to digitally-empowered customers
- Methods of engagement through customer experience mapping
- Challenges and opportunities in building great digital experiences
- Case studies showcasing best practices in engaging digital experiences
Think Digital : Transform your life insurance agency model in AsiaThe Digital Insurer
This presentation by The Digital Insurer was given at IDC conference in Singapore in September 2013.
It is a strategy for digital transformation and argues that tablet toolkits are the pivotal technology for that transformation to more digital and customer centric future.
Chief Marketing Technologists Symbolize Marketing's Changing Role By Laura Mc...MarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Chief Marketing Technologists Symbolize Marketing's Changing Role. PRESENTATION: Chief Marketing Technologists Symbolize Marketing's Changing Role - Given by Laura McLellan, @lauramclellan - VP Marketing Strategies, Gartner Research. #MARTECH
Digital insurance trends in Asia - Presentation to Allianz regional conferen...The Digital Insurer
This deck is an extract of a presentation given to Allianz CIO's and COO's in Singapore in May 2013.
Note : The presentation is an independent presentation by The Digital Insurer and does not represent or reflect Allianz policy or strategy.
A Digital Future - Transforming NSW Government [Presentation]Martin Walsh
This is the Digital Strategy I developed for NSW Government in 2012. This is the presentation version of the document which I presented to Premier & Cabinet. It must be read in conjunction with the Word Version document which includes all the narrative - http://www.slideshare.net/martinwalsh/a-vision-for-a-new-digital-future-v8
Future Of Advertising Webinar Full DeckTroy Centazzo
The Program – New Media specialist Troy Centazzo reviewed the rapid trends in marketing and provided strategic insights into where marketers and investors should be focusing their attention. Attended by hundreds of media industry investors, companies, strategic firms, analysts, and others.
Digital thinking to transform face-to-face insurance in Asia by Hugh TerryThe Digital Insurer
These are the slides presented by The Digital Insurer at the Insurancecom conference in HK at the Ritz Carlton on 2nd December 2014.
The theme of the conference was profitable strategies for growth in 2015 and this presentation focuses on the opportunity to use digital thinking and trends to create Agency 2.0 and Banca 2.0 models
Vidizmo EnterpriseTube - Enterprise Video Streaming SolutionNadeem Khan
A perfect Enterprise Video Streaming Platform and Portal. Setup unlimited YouTube /Vimeo Style video channels, fully branded with corporate look and feel, each channel may use its own authentication system to authenticate users such as Enterprise AD, SAML-P, Google ID, Facebook ID or Microsoft ID or VIDIZMO ID or anonymous access.
2009 11 Business Case For ‘Erp’ In GovernmentFreeBalance
Follows Government of Canada Treasury Board guidelines on building a business case for ERP in Government. Describes 4 types of benefits in the overview of "value for money". Describes the long term costs for ERP. Describes risk of failure and project management practices to improve success.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Jason Brenier's Presentation "Principles of Conversational Business" - Activa...mPulse Mobile
Jason Brenier of Georgian Partners presents on how conversational and natural language interfaces, including chatbots, are rapidly becoming a way to engage consumers in consumer-focused industries outside of healthcare. Jason introduces the trends driving this change and a framework of principles for adopting it successfully in your organization.
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
A lecture focusing on how to create a solid and differentiated digital roadmap.
• How to plan for changing consumer expectations
• How to approach digital strategy planning
• What a social media maturity model looks like and how to apply it to your own roadmap efforts.
SmartFinds Internet Marketing Internet Marketing Agency Internet Marketing St...SmartFinds Marketing
SmartFinds Internet Marketing is a Digital Marketing Agency providing businesses with Internet strategies for Internet Marketing and Internet Advertising. <a href="http://www.smartfindsmarketing.com" title="Internet Marketing">www.smartfindsmarketing.com</a>
What do large enterprises need to know in the digital age? How should they develop a 'digital strategy'? A primer on what it means to be 'digital' today.
eGain UK Public Sector Inclusive Services Report: January 2014Mark Fenna
eGain commissioned research across the whole UK Public Sector to understand the state of channel migration/ digital transformation and the impact of the 'Digital by Default' policy. This report outlines the key findings from the research and offers several opportunities for UK Public Sector to further improve citizen services, better address the digitally excluded segments and underpin the digital transformation business case.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity. Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html for more information
UBM Tech surveyed several hundred IT professionals to better understand their thoughts about the effectiveness of executive events such as roundtables and forums. The survey revealed that such events are a potent marketing tool that can help you build relationships with new customers, and deepen long-term relationships with existing ones. It also provided valuable information on how to ensure success and get the most out of the executive events you sponsor as a way to stay close to your customers.
Future Of Advertising Webinar Full DeckTroy Centazzo
The Program – New Media specialist Troy Centazzo reviewed the rapid trends in marketing and provided strategic insights into where marketers and investors should be focusing their attention. Attended by hundreds of media industry investors, companies, strategic firms, analysts, and others.
Digital thinking to transform face-to-face insurance in Asia by Hugh TerryThe Digital Insurer
These are the slides presented by The Digital Insurer at the Insurancecom conference in HK at the Ritz Carlton on 2nd December 2014.
The theme of the conference was profitable strategies for growth in 2015 and this presentation focuses on the opportunity to use digital thinking and trends to create Agency 2.0 and Banca 2.0 models
Vidizmo EnterpriseTube - Enterprise Video Streaming SolutionNadeem Khan
A perfect Enterprise Video Streaming Platform and Portal. Setup unlimited YouTube /Vimeo Style video channels, fully branded with corporate look and feel, each channel may use its own authentication system to authenticate users such as Enterprise AD, SAML-P, Google ID, Facebook ID or Microsoft ID or VIDIZMO ID or anonymous access.
2009 11 Business Case For ‘Erp’ In GovernmentFreeBalance
Follows Government of Canada Treasury Board guidelines on building a business case for ERP in Government. Describes 4 types of benefits in the overview of "value for money". Describes the long term costs for ERP. Describes risk of failure and project management practices to improve success.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Jason Brenier's Presentation "Principles of Conversational Business" - Activa...mPulse Mobile
Jason Brenier of Georgian Partners presents on how conversational and natural language interfaces, including chatbots, are rapidly becoming a way to engage consumers in consumer-focused industries outside of healthcare. Jason introduces the trends driving this change and a framework of principles for adopting it successfully in your organization.
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
A lecture focusing on how to create a solid and differentiated digital roadmap.
• How to plan for changing consumer expectations
• How to approach digital strategy planning
• What a social media maturity model looks like and how to apply it to your own roadmap efforts.
SmartFinds Internet Marketing Internet Marketing Agency Internet Marketing St...SmartFinds Marketing
SmartFinds Internet Marketing is a Digital Marketing Agency providing businesses with Internet strategies for Internet Marketing and Internet Advertising. <a href="http://www.smartfindsmarketing.com" title="Internet Marketing">www.smartfindsmarketing.com</a>
What do large enterprises need to know in the digital age? How should they develop a 'digital strategy'? A primer on what it means to be 'digital' today.
eGain UK Public Sector Inclusive Services Report: January 2014Mark Fenna
eGain commissioned research across the whole UK Public Sector to understand the state of channel migration/ digital transformation and the impact of the 'Digital by Default' policy. This report outlines the key findings from the research and offers several opportunities for UK Public Sector to further improve citizen services, better address the digitally excluded segments and underpin the digital transformation business case.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity. Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html for more information
UBM Tech surveyed several hundred IT professionals to better understand their thoughts about the effectiveness of executive events such as roundtables and forums. The survey revealed that such events are a potent marketing tool that can help you build relationships with new customers, and deepen long-term relationships with existing ones. It also provided valuable information on how to ensure success and get the most out of the executive events you sponsor as a way to stay close to your customers.
There are many opportunities for service-oriented manufacturers to devise new and growth-oriented strategies by looking further into innovative service designs, value based selling, competence development, better usage of data and knowledge, and smart services.
Agenda for Aftermarket Business Platform 2014, 21st-23rd October, The Grand Hotel Huis ter Duin, The Netherlands. To download agenda please visit: http://www.aftermarketeurope.com/
Re:Engage: Accelerating Sales Pipeline w/ Marketing's New DynamicsScott Salkin
According to an IDC study, nearly 57% of B2B prospects and customers feel that their sales reps are not prepared for the first meeting. And more than 1/3 of deals are lost due to circumstances within a reps control.
Why?
Originally presented at the Arizona Technology Council CEO Summit in August 2013, this presentation takes an in-depth look at the effect of marketing's "always-on" dynamics as a result of the web and social media, and how they've impacted the B2B sales cycle.
Topics include social media, lead generation and lead nurturing, marketing automation, sales enablement, search engine optimization, mobile marketing, and much more. Plus some great statistics from IDC, Google and several other B2B sales and marketing research reports.
Marketers today hear a lot about the promise of Marketing Automation. But much of what they hear focuses on the conceptual aspects of the technology, leaving marketers unsure exactly how it all works within their daily routine. In this session we'll dig down a few layers and highlight 5 specific use cases that clearly demonstrate the ability of Marketing Automation to drive better results.
This presentation was given by Karl Wirth, Marketo's Director of Product Marketing, at NEDMA's 2014 Marketing Technology Summit.
Adapting Your Pipeline to Marketing’s New DynamicsScott Salkin
Scott Salkin, President of BMA Phoenix and Founder/CEO of a B2B marketing firm, as he shares data and insight behind dramatic shifts taking place in the IT sales cycle as customers are literally becoming the ‘hunter’ and sales organizations the ‘hunted.' Learn how to react to this revolution in the sales cycle, as opportunities are still abundant, and how Avnet can continue to help you drive demand in this ever changing marketplace.
Gartner - The art of the one page strategyDeepak Kamboj
The components of an IT strategy when using "science" to develop it
Techniques for developing an 'artful' one-page strategy
How to effectively use the one-page strategy
Strategic planning is at the heart of any enterprise, and alignment with the corporate strategic plan is often a key concern of CIOs. There is a science to developing an IT strategy, and there is an art. This session explores the art of strategic planning, helping attendees articulate IT's contribution to business success.
Source : Gartner
Heather Colella
Research VP
http://www.gartner.com/webinar/3203818/player?commId=192095&channelId=5502&srcId=null
The Survivalist's Guide to Data-Driven MarketingMarketo
In this presentation from Heidi Bullock, VP of Demand Generation at Marketo, she shares how to become more data-driven, forecast more accurately, and determine the right metrics to measure in order to improve your marketing efforts.
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10Acxiom Corporation
At the event we shared:
• Trends in audience segmentation, automated campaigns and personalized marketing strategies
• Success stories that companies are achieving with decision engines, automated conversation and campaign management to optimize resource efficiency and achieve greater marketing ROI
What technology are small and mid-sized businesses (SMBs) most likely to buy this year, and next? How does technology contribute to their success? What do they want from a technology provider? Why do they make a purchase decision to buy?
To find out, we surveyed more than 500 U.S. SMB principals.
For more information about the marcus evans marketing summit series: marketingseries@marcusevanscy.com
Tricia Weener, Head of Marketing, Commercial Banking, Global Banking & Markets, APAC at HSBC discussing The Future of Marketing at the CMO ANZ Summit 2015.
UBM Tech Research_Optimizing Your Trade Show Investment_Blackhat
1. UBM Tech
More Voices. More Conversations.
More Solutions.
Where the Future of Technology is Taking Shape
Presenter / Author Name
Presenter / Author Title; Date
Part 1 – UBM Tech strategy as a whole
Part 2 – how IW fits within that strategy
###
Netting it down:
What’s going on in the world that is changing business at we know it?
Changed behavior due to social media – mindset of sharing and collaborating
Level of expectation around transparency and conversations – what other people are saying; we want to know what people think of the conversation (even if they’re not participating in the discussion)
Peer-sharing within a business context is very needed
Good content doesn’t only live within editorial teams – it can come from anywhere within our industry and beyond
200 contributing experts + editorial team + participation from site visitors!
Through new design and platform you can find trending content, visitors will FEEL the engagement, the sharing, the collaboration that is happening on the site;
commenting, start my own conversation
http://www.istockphoto.com/stock-illustration-24774839-circular-four-step-infographic.php?st=22adfa4
**John should Deep analytics be “Customer Insight”**
http://www.istockphoto.com/stock-illustration-24774839-circular-four-step-infographic.php?st=22adfa4
**John should Deep analytics be “Customer Insight”**
Business and IT are more interwoven than ever. IT executives aren’t solving just technical issues anymore, they are involved in the business strategy.
Help the IT execs make the case to visit your booth
Pre show marketing is critical. You need to make a concerted effort to communicate with your prospect customers before the event; in a way that demonstrates your knowledge of their industry and how your solution solves business challenges.
Scheduling on site time is also critical.
Understand how your solution applies in real life to business and technology challenges.
This means you need to have content in a variety of different forms to appeal to all different types of customers. Doing content syndication programs and hosting webcasts will drive more attendees to your bototh.
Hosting intimate discussions with your prospect customers is key. Teaching them how your solution works in real life is most critical.
This shows how critical it is that you make your technical experts available to your prospects and customers.
Again: content is your biggest attraction; keep attendees interested and engaged with relevant, targeted content
Attendees go to industry events to find solutions: 52% want exhibitors to send them a post-event email with additional research or information
Consider sponsoring /participating in a post-event online community
Nurture relationships with localized events with attendees that stopped by your booth
Social media stats:
Facebook: http://zephoria.com/social-media/top-15-valuable-facebook-statistics/
Twitter: http://www.statisticbrain.com/twitter-statistics/
Youtube: http://www.statisticbrain.com/youtube-statistics/
LinkedIn: http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/#.U0aq36hdUuc
We live in a participatory age. Didn’t exist 8 years ago – fundamentally changed our behavior/how we expect to see information/transparency/everyone is comfortable sharing information, creating information.
We’re forming around communities.
Shared interests, people you trust (brands or people you trust)
More valuable
This shows how critical it is to have air coverage prior to the event. IT execs need to be familiar with you, otherwise they wont be able to prepare and consequently won’t engage with your company.