The document analyzes techniques used in film trailers for the movies "Halloween" (2003) and "We Need to Talk About Kevin" (2011). Both trailers use intertitles to convey information about when the films will be released and to build suspense. They also employ dramatic music and imagery, such as shots of a serial killer, to reinforce the horror theme. Additionally, the "We Need to Talk About Kevin" trailer utilizes positive reviews, star acclaim, and enlarging the title and lead character's name to attract audience attention and present the film as interesting.

1. By Elliot Wheeler

2. Inter titles from ‘Halloween’ (2003) film trailer
Broken text, ghostly sheen to
Seconds after we are show this
letters –builds on the horror
shot using star acclaim to build
theme. Twists on to black faded
and excite an audience.
out shot. While the diegetic
Alongside the text, for dramatic
rattling noise of chains can be
effect they add a creepy
heard –added for creepy effect.
voiceover to the text displayed.
‘This summer’ -this is basically
informing us of when to expect the
film.
They put added emphasis of
striking, climatic words like –’Evil’
then combine it with shots of a
serial killer hunting down hapless
teenagers –for dramatic effect
and to further reinforce the
horror theme.

3. Inter titles from ‘We need to talk about Kevin’ (2011)
film trailer
The text in this trailer is always displayed on a
blacked out screen for good contrast and
visibility. The font is simplistic and white. Try's to
pull the audience in with good reviews for the
film from various voices of authority.
They then display a plethora of good reviews from
numerous magazines and newspapers at once.
Effectively blinding their audience with the praise
the film has accumulated –makes the film appear
more interesting and exciting.
They then begin using star acclaim with bigger and bolder font to grab peoples
attention. Famous and charismatic actors in films always act as a good hook
for any audience, which is why star acclaim is an almost overused technique in
film trailers.
The main title takes up the
vast majority of the screen
–to grab the viewers
attention as much as
possible. And the name
‘Kevin’ has been enlarged
considerably –referring to
how central the lead
character is to the film.