Types of music videos
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This document discusses three main types of music videos: 1) Narrative-based videos tell a story that relates to the song's lyrics through a storyline. They intercut between narrative scenes and band performance footage. 2) Performance-based videos primarily feature the artist performing the song, using different shots and settings. They may also include a sideline narrative. 3) Concept-based videos follow an unconventional theme related to the song and rely more on special effects and editing techniques. The document analyzes the advantages and disadvantages of each type and concludes that combining a narrative and performance-based approach works best to engage audiences.
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Narrative Music Videos
Narrative videos tell a visual story that relates to the song, with the lyrics often reflected in the narrative. They commonly feature no lip-synched singing. The most common type is a performance/narrative video, which shows the artist performing but also includes a narrative, such as mimicking a film genre. Narrative videos can emphasize an artist's interest in their music over image, and keep audiences engaged with their simple plots, but can be costly for record labels to produce.
Music vids
The document discusses the purposes and common structures of music videos. It notes that music videos typically run 3-4 minutes and combine live performance, narrative elements, and visual imagery to promote the artist and song. Common structures include performance videos, which feature artists performing; narrative videos, which tell a story; and thematic or symbolic videos, which use themes and symbols to build meaning. The document also explores common elements, genres, and codes seen in different types of music videos.
Music video styles
The document discusses three main styles of music videos: performance, narrative, and conceptual. Performance videos typically feature footage of an artist singing and performing live on stage. Narrative videos tell stories that relate to the song's lyrics, often following a basic love story structure. Conceptual videos rely on specific concepts or themes rather than linear narratives, aiming to evoke moods or feelings open to various interpretations. Examples are provided for each style.
Codes and conventions of music videos finished
Codes and conventions are techniques used to construct meaning in music videos. Technical techniques include camera angles, shots, editing, and sound. Symbolic techniques convey meaning through facial expressions and gestures. Common conventions include performance, narrative, and cameo styles as well as techniques like panning, tracking, and jump cutting. Understanding codes and conventions allows audiences to interpret meaning and genres in music videos.
Types of music videos
This document discusses three main types of music videos:
1) Narrative-based videos tell a story through visuals that relate to the song's lyrics. They cut between performance shots and the narrative.
2) Performance-based videos primarily feature the artist(s) performing the song through different shots and settings.
3) Concept-based videos follow an unconventional theme and may use special effects and editing techniques over just performance.
The document also notes advantages and disadvantages of each type, and concludes most effective videos combine types to keep audiences engaged.
Conventions
Music videos generally fall into three categories: performance, narrative, and conceptual. Regardless of category, music videos contain similar conventions due to audience expectations and the need to recognize the song's genre. Common cinematography techniques seen in music videos include long shots to establish location and relationships to the artist, close-ups to represent emotions and draw in the audience, and mid shots combining facial expressions and movements. Camera angles like low angles can connote dominance while high angles may represent inferiority, though both have other uses depending on context.
Performance, concept, narrative thematic, symbolic
- The document discusses different types of music videos: performance-based, narrative-based, and concept-based.
- Performance-based videos feature artists performing, narrative videos tell a story, and concept videos are based on a single idea.
- The document provides examples of different music videos and analyzes which category they fall into. It also discusses creating hybrid videos and developing recipes for each type of music video.
- Finally, the document considers how to plan an effective storyboard that mixes narrative and performance elements in a music video.
Genre convemtion
The document discusses the purpose and common conventions of music videos. Music videos primarily aim to promote artists and their music. They typically run 3-4 minutes and combine live performances with narrative and visual elements. Common conventions include performances by the artist, narratives that relate to the song's lyrics, and symbolic or thematic imagery. Music videos also aim to create a sense of spectacle by having artists directly address the viewer.
Recommended
Narrative Music Videos
Narrative videos tell a visual story that relates to the song, with the lyrics often reflected in the narrative. They commonly feature no lip-synched singing. The most common type is a performance/narrative video, which shows the artist performing but also includes a narrative, such as mimicking a film genre. Narrative videos can emphasize an artist's interest in their music over image, and keep audiences engaged with their simple plots, but can be costly for record labels to produce.
Music vids
The document discusses the purposes and common structures of music videos. It notes that music videos typically run 3-4 minutes and combine live performance, narrative elements, and visual imagery to promote the artist and song. Common structures include performance videos, which feature artists performing; narrative videos, which tell a story; and thematic or symbolic videos, which use themes and symbols to build meaning. The document also explores common elements, genres, and codes seen in different types of music videos.
Music video styles
The document discusses three main styles of music videos: performance, narrative, and conceptual. Performance videos typically feature footage of an artist singing and performing live on stage. Narrative videos tell stories that relate to the song's lyrics, often following a basic love story structure. Conceptual videos rely on specific concepts or themes rather than linear narratives, aiming to evoke moods or feelings open to various interpretations. Examples are provided for each style.
Codes and conventions of music videos finished
Codes and conventions are techniques used to construct meaning in music videos. Technical techniques include camera angles, shots, editing, and sound. Symbolic techniques convey meaning through facial expressions and gestures. Common conventions include performance, narrative, and cameo styles as well as techniques like panning, tracking, and jump cutting. Understanding codes and conventions allows audiences to interpret meaning and genres in music videos.
Types of music videos
This document discusses three main types of music videos:
1) Narrative-based videos tell a story through visuals that relate to the song's lyrics. They cut between performance shots and the narrative.
2) Performance-based videos primarily feature the artist(s) performing the song through different shots and settings.
3) Concept-based videos follow an unconventional theme and may use special effects and editing techniques over just performance.
The document also notes advantages and disadvantages of each type, and concludes most effective videos combine types to keep audiences engaged.
Conventions
Music videos generally fall into three categories: performance, narrative, and conceptual. Regardless of category, music videos contain similar conventions due to audience expectations and the need to recognize the song's genre. Common cinematography techniques seen in music videos include long shots to establish location and relationships to the artist, close-ups to represent emotions and draw in the audience, and mid shots combining facial expressions and movements. Camera angles like low angles can connote dominance while high angles may represent inferiority, though both have other uses depending on context.
Performance, concept, narrative thematic, symbolic
- The document discusses different types of music videos: performance-based, narrative-based, and concept-based.
- Performance-based videos feature artists performing, narrative videos tell a story, and concept videos are based on a single idea.
- The document provides examples of different music videos and analyzes which category they fall into. It also discusses creating hybrid videos and developing recipes for each type of music video.
- Finally, the document considers how to plan an effective storyboard that mixes narrative and performance elements in a music video.
Genre convemtion
The document discusses the purpose and common conventions of music videos. Music videos primarily aim to promote artists and their music. They typically run 3-4 minutes and combine live performances with narrative and visual elements. Common conventions include performances by the artist, narratives that relate to the song's lyrics, and symbolic or thematic imagery. Music videos also aim to create a sense of spectacle by having artists directly address the viewer.
Music vids styles
This document discusses different types and purposes of music videos. It begins by explaining that music videos are typically 3-4 minutes and combine live performance, narrative elements, and visuals to promote the artist and song. There are three main types of music videos: performance videos that feature the artist singing and include concert footage or "behind the scenes" clips; narrative videos that tell a story, either related to or suggested by the song's lyrics; and concept videos where performance and narrative take a backseat to symbolic or thematic visual concepts. The document provides examples and discusses common elements of each type of music video.
Performance narrative concept
The document discusses different types of music videos: performance-based, narrative-based, and concept-based. It provides examples of each type and characteristics that define them. Performance videos focus on footage of the artist(s) performing. Narrative videos tell a story through video. Concept videos are based around a single idea, often unusual or surreal. The document aims to help identify and understand the key ingredients of each music video type.
Codes and conventions of music videos
Codes and conventions in music videos establish norms through techniques like camerawork, editing, sound, and mise-en-scene. However, some videos reject conventions. Conventions aim to structure videos and represent genres, while techniques like camera angles and lighting are used to convey meanings and stories. Narrative videos may follow linear, circular, or episodic structures to match song themes. Performance videos focus on artists without narratives through various shot types.
Music vids and theory intro
There are several purposes and structures of music videos. Music videos primarily promote a single and album, as well as the artist. They typically run 3-4 minutes and combine live performance, narrative elements, and visual imagery. Common structures include performance videos, narrative videos, thematic videos, and symbolic videos. Performance videos focus on shots of the artist singing and include close-ups and unique visual styles. Narrative videos tell a story, either related to or suggested by the song's lyrics. Thematic and symbolic videos use recurring themes and symbols to build meaning.
Narrative and music videos 2013
The document discusses narrative theory and conventions as they relate to music videos. It explains that music videos commonly have one of three relationships between the song lyrics and the narrative: illustration, amplification, or disjuncture. Additionally, it outlines different types of music videos in terms of their use of narrative and performance. The document then discusses common narrative structures, such as the three-act structure, and concepts like narrative range, conflict, themes, and audience positioning that are important to consider when analyzing narratives in music videos.
Genre convemtion
Music videos typically aim to promote artists and their music. They combine live performances with narrative and visual elements over 3-4 minutes. Common elements include performances of the artist, narratives that relate to the song lyrics, and symbolic or thematic imagery. Videos often feature direct address of the viewer by the artist to engage the audience. Narratives may tell a brief story or allude to one, while employing techniques like fast pacing, intertextuality, and genre references.
Presentation1
The document discusses different genres of music videos including performance, narrative, and upbeat narratives. Performance videos involve the artist singing and dancing but can become repetitive. Narrative videos relate to the song lyrics but can be boring depending on the story. Upbeat narratives about teenage fun and memories were seen as a good option, allowing for low budgets but gripping visuals. Examples like "Calling" and "Robbers" used this style without strict narratives and resembled teenage rebellion through various shooting techniques. This upbeat narrative genre is likely what the document will create.
Music video types
There are three main types of music videos: performance videos, narrative videos, and conceptual videos. Performance videos typically show the artist performing live on stage or in a location. Narrative videos tell a story that relates to the song's lyrics through various storytelling shots edited together. Conceptual videos may also tell a story but have no real connection to the song, and can be experimental in style through animation or unusual editing techniques. Both performance and narrative elements are often combined for maximum effect in conveying the artist's identity and relating visually to the song.
Media Music Video Codes And Conventions Presentation
Codes and conventions are a set of rules and techniques used to construct meaning in media texts like music videos. There are two categories of codes and conventions - technical involving equipment and technology, and symbolic involving meaning beyond the obvious. Codes and conventions allow audiences to become familiar with genres and ensure texts fit their genre. Music video styles include performance, narrative, mixture, and animation. Technical codes and conventions in music videos include different camera shots, editing to match the music, and diegetic and non-diegetic sound. Mise-en-scene elements like props, costumes, locations, and facial expressions also help construct meaning.
Music video types
The document describes three types of music videos:
1. Performance videos focus on the artist singing and playing their song, conveying the live concert experience.
2. Narrative videos tell a story through a sequence of events, commonly a love story.
3. Conceptual videos rely on metaphor and poetic form to create a mood rather than tell a linear story, allowing for multiple interpretations.
Andrew goodwin’s theory
This document outlines Andrew Goodwin's theory on conventions in music videos. It identifies six key conventions: 1) A link between the lyrics and visuals in the video. 2) Thought beats where the camera and editing follow the song's beat. 3) A genre-related style and trademarks of an artist. 4) Star imagery and voyeurism to promote the artist. 5) Intertextual references to other media. 6) A narrative structure to the song and video. It also discusses technical aspects like camerawork, sound, mise-en-scene, and editing that enhance the music video.
Genre convemtion
The document discusses common conventions and purposes of music videos. It explains that music videos typically run 3-4 minutes and combine live performance, narrative elements, and visuals to promote an artist and their song. Common conventions include performances of the artist, narratives that relate to the song lyrics, thematic elements like specific genres, and symbolic imagery. The idea of spectacle is also discussed where artists directly address the viewer. The document then provides examples of these different conventions.
Music video & narrative theory (1)
1) The document discusses different types of music videos including performance-based, narrative-based, and concept-based videos.
2) Performance videos focus on shots of the artist performing, narrative videos tell a story either based on or suggested by the song's lyrics, and concept videos are based around a single idea or concept.
3) The relationship between the music, lyrics, and visuals in a video is also examined, including how the visuals can illustrate, amplify, contradict, or create disjuncture from the lyrics and tone of the music.
Codes and conventions of media product
Music videos have several purposes: to promote a song, display an artist's talents, aid understanding of the song, and market the artist. There are two main types of music videos: performance videos that feature the artist singing on stage, and narrative videos that follow a storyline related to the song's lyrics. Mise-en-scene, editing, cinematography, and sound are all carefully crafted to reflect the song's genre and tell its story. Elements like costumes, settings, camera movements, editing rhythms to the beat, and diegetic/non-diegetic sound work together to engage audiences and help songs go viral.
codes and conventions of music videos.
Codes and conventions are techniques used in music videos to construct meaning and provide structure that audiences understand. There are two main types - technical elements like camera angles and editing, and symbolic elements like poses and facial expressions. Certain codes are used within genres to allow audiences to become familiar. Narrative, performance, and mixture video styles tell stories or solely feature the artist. Technical elements like camerawork and sound design also shape the video's meaning and style. Mise-en-scene elements like lighting, costumes, location, and props further immerse viewers in the narrative or performance.
Constructing a Music Video
The document discusses different types of music videos, including performance clips, conceptual clips with narrative or artistic elements, and combinations of these. Performance clips focus on singing or playing instruments, while conceptual clips tell a visual story that may relate to the song's lyrics but contain no lip-syncing. Artistic clips manipulate images without a clear narrative. Effective videos combine these elements through varied shots, choreography, and editing that enhance the song's meaning. Narrative videos can be easier to film but must feature a compelling story tied to the lyrics. Technical requirements make performance videos challenging to vary across 3-5 minutes.
Music video styles
The document discusses different styles and elements commonly found in music videos. It identifies three main styles: performance, narrative, and conceptual. Performance-based videos primarily feature live performances of the artist. Narrative videos tell a story, either related to or suggested by the song's lyrics. Conceptual videos are more thematically or symbolically focused, with the narrative or performance not being dominant. Within each style, videos may incorporate various elements like close-ups, unique settings, motifs, and micro-elements of camera work, editing, sound and mise-en-scene. The styles can also blend and vary depending on the genre of music.
Music video styles 2016
The document discusses different styles and elements that are commonly found in music videos. It identifies three main styles: performance, narrative, and conceptual. Performance-based videos primarily feature live performances of the artist. Narrative videos tell a story, either related to or suggested by the song's lyrics. Conceptual videos are more thematically or symbolically focused, with the narrative or performance not being dominant. The document provides examples of elements often contained within each style, such as close-ups and unusual backdrops for performance videos, and discussing common narrative tropes. It also notes technical and stylistic qualities like fast pacing, symbolism, and experimental cinematography in conceptual videos.
Evaluation question 1
This document discusses how the music video challenges conventions and forms of traditional music videos. Specifically, it challenges conventions around voyeurism by not sexualizing the artist to appeal to audiences, as other genres may do. It also challenges narrative theories by not fully following the typical five stage structure in the narrative parts of the video. Overall, the music video aims to develop forms by combining narrative and performance elements, while challenging expectations around certain conventions and theories.
Plan B
The music video for Plan B's "She Said" uses editing techniques like jump cuts and flashbacks to keep the audience engaged as the narrative unfolds. Shots are cut on the beats of the song. Cinematography includes long shots, close-ups, and mid shots to showcase the star, Plan B, and give insight into the locations. Plan B is often framed from low angles to present him as powerful despite being the accused in a courtroom setting. The video matches cuts and interactions to the soundtrack, and Plan B lipsyncs during rapping verses. The mise-en-scene of different contrasting locations like the courtroom, bedroom, and taxi advance the narrative message of different perspectives being heard.
Conventions of music videos
Music videos serve to promote and sell songs by making them memorable and entertaining for viewers. There are three main types of music videos: narrative videos which tell a story related to the song's lyrics, performance videos which simply show the artist performing, and concept videos based around a unique idea. Effective music videos use camera shots, themes, symbols, and lighting to reflect the song's genre and engage audiences.
Research into music videos
Narrative music videos tell a story through a sequence of events that run parallel to the song. They create an emotional bond between artist and viewer by presenting the artist's ideas in an engaging way that increases recall value. Performance music videos give audiences an authentic view of the artist by filming a live performance. Conceptual music videos are abstract and convey emotion/meaning through the music using creative freedom rather than relating directly to lyrics. Production of narrative videos requires developing a concept/script, scheduling shoots, location scouting, principal/supporting footage, and editing.
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What's hot
Music vids styles
This document discusses different types and purposes of music videos. It begins by explaining that music videos are typically 3-4 minutes and combine live performance, narrative elements, and visuals to promote the artist and song. There are three main types of music videos: performance videos that feature the artist singing and include concert footage or "behind the scenes" clips; narrative videos that tell a story, either related to or suggested by the song's lyrics; and concept videos where performance and narrative take a backseat to symbolic or thematic visual concepts. The document provides examples and discusses common elements of each type of music video.
Performance narrative concept
The document discusses different types of music videos: performance-based, narrative-based, and concept-based. It provides examples of each type and characteristics that define them. Performance videos focus on footage of the artist(s) performing. Narrative videos tell a story through video. Concept videos are based around a single idea, often unusual or surreal. The document aims to help identify and understand the key ingredients of each music video type.
Codes and conventions of music videos
Codes and conventions in music videos establish norms through techniques like camerawork, editing, sound, and mise-en-scene. However, some videos reject conventions. Conventions aim to structure videos and represent genres, while techniques like camera angles and lighting are used to convey meanings and stories. Narrative videos may follow linear, circular, or episodic structures to match song themes. Performance videos focus on artists without narratives through various shot types.
Music vids and theory intro
There are several purposes and structures of music videos. Music videos primarily promote a single and album, as well as the artist. They typically run 3-4 minutes and combine live performance, narrative elements, and visual imagery. Common structures include performance videos, narrative videos, thematic videos, and symbolic videos. Performance videos focus on shots of the artist singing and include close-ups and unique visual styles. Narrative videos tell a story, either related to or suggested by the song's lyrics. Thematic and symbolic videos use recurring themes and symbols to build meaning.
Narrative and music videos 2013
The document discusses narrative theory and conventions as they relate to music videos. It explains that music videos commonly have one of three relationships between the song lyrics and the narrative: illustration, amplification, or disjuncture. Additionally, it outlines different types of music videos in terms of their use of narrative and performance. The document then discusses common narrative structures, such as the three-act structure, and concepts like narrative range, conflict, themes, and audience positioning that are important to consider when analyzing narratives in music videos.
Genre convemtion
Music videos typically aim to promote artists and their music. They combine live performances with narrative and visual elements over 3-4 minutes. Common elements include performances of the artist, narratives that relate to the song lyrics, and symbolic or thematic imagery. Videos often feature direct address of the viewer by the artist to engage the audience. Narratives may tell a brief story or allude to one, while employing techniques like fast pacing, intertextuality, and genre references.
Presentation1
The document discusses different genres of music videos including performance, narrative, and upbeat narratives. Performance videos involve the artist singing and dancing but can become repetitive. Narrative videos relate to the song lyrics but can be boring depending on the story. Upbeat narratives about teenage fun and memories were seen as a good option, allowing for low budgets but gripping visuals. Examples like "Calling" and "Robbers" used this style without strict narratives and resembled teenage rebellion through various shooting techniques. This upbeat narrative genre is likely what the document will create.
Music video types
There are three main types of music videos: performance videos, narrative videos, and conceptual videos. Performance videos typically show the artist performing live on stage or in a location. Narrative videos tell a story that relates to the song's lyrics through various storytelling shots edited together. Conceptual videos may also tell a story but have no real connection to the song, and can be experimental in style through animation or unusual editing techniques. Both performance and narrative elements are often combined for maximum effect in conveying the artist's identity and relating visually to the song.
Media Music Video Codes And Conventions Presentation
Codes and conventions are a set of rules and techniques used to construct meaning in media texts like music videos. There are two categories of codes and conventions - technical involving equipment and technology, and symbolic involving meaning beyond the obvious. Codes and conventions allow audiences to become familiar with genres and ensure texts fit their genre. Music video styles include performance, narrative, mixture, and animation. Technical codes and conventions in music videos include different camera shots, editing to match the music, and diegetic and non-diegetic sound. Mise-en-scene elements like props, costumes, locations, and facial expressions also help construct meaning.
Music video types
The document describes three types of music videos:
1. Performance videos focus on the artist singing and playing their song, conveying the live concert experience.
2. Narrative videos tell a story through a sequence of events, commonly a love story.
3. Conceptual videos rely on metaphor and poetic form to create a mood rather than tell a linear story, allowing for multiple interpretations.
Andrew goodwin’s theory
This document outlines Andrew Goodwin's theory on conventions in music videos. It identifies six key conventions: 1) A link between the lyrics and visuals in the video. 2) Thought beats where the camera and editing follow the song's beat. 3) A genre-related style and trademarks of an artist. 4) Star imagery and voyeurism to promote the artist. 5) Intertextual references to other media. 6) A narrative structure to the song and video. It also discusses technical aspects like camerawork, sound, mise-en-scene, and editing that enhance the music video.
Genre convemtion
The document discusses common conventions and purposes of music videos. It explains that music videos typically run 3-4 minutes and combine live performance, narrative elements, and visuals to promote an artist and their song. Common conventions include performances of the artist, narratives that relate to the song lyrics, thematic elements like specific genres, and symbolic imagery. The idea of spectacle is also discussed where artists directly address the viewer. The document then provides examples of these different conventions.
Music video & narrative theory (1)
1) The document discusses different types of music videos including performance-based, narrative-based, and concept-based videos.
2) Performance videos focus on shots of the artist performing, narrative videos tell a story either based on or suggested by the song's lyrics, and concept videos are based around a single idea or concept.
3) The relationship between the music, lyrics, and visuals in a video is also examined, including how the visuals can illustrate, amplify, contradict, or create disjuncture from the lyrics and tone of the music.
Codes and conventions of media product
Music videos have several purposes: to promote a song, display an artist's talents, aid understanding of the song, and market the artist. There are two main types of music videos: performance videos that feature the artist singing on stage, and narrative videos that follow a storyline related to the song's lyrics. Mise-en-scene, editing, cinematography, and sound are all carefully crafted to reflect the song's genre and tell its story. Elements like costumes, settings, camera movements, editing rhythms to the beat, and diegetic/non-diegetic sound work together to engage audiences and help songs go viral.
codes and conventions of music videos.
Codes and conventions are techniques used in music videos to construct meaning and provide structure that audiences understand. There are two main types - technical elements like camera angles and editing, and symbolic elements like poses and facial expressions. Certain codes are used within genres to allow audiences to become familiar. Narrative, performance, and mixture video styles tell stories or solely feature the artist. Technical elements like camerawork and sound design also shape the video's meaning and style. Mise-en-scene elements like lighting, costumes, location, and props further immerse viewers in the narrative or performance.
Constructing a Music Video
The document discusses different types of music videos, including performance clips, conceptual clips with narrative or artistic elements, and combinations of these. Performance clips focus on singing or playing instruments, while conceptual clips tell a visual story that may relate to the song's lyrics but contain no lip-syncing. Artistic clips manipulate images without a clear narrative. Effective videos combine these elements through varied shots, choreography, and editing that enhance the song's meaning. Narrative videos can be easier to film but must feature a compelling story tied to the lyrics. Technical requirements make performance videos challenging to vary across 3-5 minutes.
Music video styles
The document discusses different styles and elements commonly found in music videos. It identifies three main styles: performance, narrative, and conceptual. Performance-based videos primarily feature live performances of the artist. Narrative videos tell a story, either related to or suggested by the song's lyrics. Conceptual videos are more thematically or symbolically focused, with the narrative or performance not being dominant. Within each style, videos may incorporate various elements like close-ups, unique settings, motifs, and micro-elements of camera work, editing, sound and mise-en-scene. The styles can also blend and vary depending on the genre of music.
Music video styles 2016
The document discusses different styles and elements that are commonly found in music videos. It identifies three main styles: performance, narrative, and conceptual. Performance-based videos primarily feature live performances of the artist. Narrative videos tell a story, either related to or suggested by the song's lyrics. Conceptual videos are more thematically or symbolically focused, with the narrative or performance not being dominant. The document provides examples of elements often contained within each style, such as close-ups and unusual backdrops for performance videos, and discussing common narrative tropes. It also notes technical and stylistic qualities like fast pacing, symbolism, and experimental cinematography in conceptual videos.
Evaluation question 1
This document discusses how the music video challenges conventions and forms of traditional music videos. Specifically, it challenges conventions around voyeurism by not sexualizing the artist to appeal to audiences, as other genres may do. It also challenges narrative theories by not fully following the typical five stage structure in the narrative parts of the video. Overall, the music video aims to develop forms by combining narrative and performance elements, while challenging expectations around certain conventions and theories.
Plan B
The music video for Plan B's "She Said" uses editing techniques like jump cuts and flashbacks to keep the audience engaged as the narrative unfolds. Shots are cut on the beats of the song. Cinematography includes long shots, close-ups, and mid shots to showcase the star, Plan B, and give insight into the locations. Plan B is often framed from low angles to present him as powerful despite being the accused in a courtroom setting. The video matches cuts and interactions to the soundtrack, and Plan B lipsyncs during rapping verses. The mise-en-scene of different contrasting locations like the courtroom, bedroom, and taxi advance the narrative message of different perspectives being heard.
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Media Music Video Codes And Conventions Presentation
Media Music Video Codes And Conventions Presentation
Similar to Types of music videos
Conventions of music videos
Music videos serve to promote and sell songs by making them memorable and entertaining for viewers. There are three main types of music videos: narrative videos which tell a story related to the song's lyrics, performance videos which simply show the artist performing, and concept videos based around a unique idea. Effective music videos use camera shots, themes, symbols, and lighting to reflect the song's genre and engage audiences.
Research into music videos
Narrative music videos tell a story through a sequence of events that run parallel to the song. They create an emotional bond between artist and viewer by presenting the artist's ideas in an engaging way that increases recall value. Performance music videos give audiences an authentic view of the artist by filming a live performance. Conceptual music videos are abstract and convey emotion/meaning through the music using creative freedom rather than relating directly to lyrics. Production of narrative videos requires developing a concept/script, scheduling shoots, location scouting, principal/supporting footage, and editing.
Goodwin's theory on music videos
Andrew Goodwin is a music video theorist who developed a theory about repetitive features in music videos that help audiences relate to and understand the media. His theory outlines 5 key aspects of music videos: 1) how the music track relates to the cinematography through illustration, disjuncture, or amplification, 2) the "star image" or protagonist that appeals to audiences, and 3) technical aspects like mise-en-scene, cinematography, sound, and editing that establish expectations for different music genres. Goodwin argues these repetitive features make the language of music videos easier for audiences to understand.
Types and Conventions of Music Videos
There are three main types of music videos: performance, narrative, and concept-based. Performance videos feature the artist performing live on stage. Narrative videos tell a story that relates to the song's lyrics or genre through illustration, amplification, or disjunction of the narrative from the lyrics. Concept-based videos are based on a single idea or concept and are often abstract, leaving interpretation up to the viewer. They may use themes or symbols. Successful music videos typically show a relationship between the visuals and lyrics, are edited to the beat of the music, incorporate genre-related styles, and promote the artist.
Codes and conventions of music videos
The document discusses the codes and conventions used in music videos to convey meaning. It covers technical elements like camera angles, shots, editing pace and style which influence the perceived genre. Symbolic elements like mise en scene, expressions and poses also convey meaning. Common conventions include camera work, editing techniques, style, sound, mise en scene and stereotypical notions. Performance videos mainly feature the artist, while narrative videos tell a story through multiple scenes. Different shots and camera angles are used to portray different messages and follow or illustrate the action.
Codes and conventions of music videos
The document discusses the various codes and conventions used in music videos to convey meaning and messages. It covers technical elements like camera angles, shots, editing pace and style which influence the perceived genre. Symbolic elements like mise en scene, expressions and poses also shape genre associations. Common conventions include camera work, editing techniques, style, sound design and mise en scene. Performance videos mainly feature the artist, while narrative videos tell a story. Different shots and camera angles are used to portray different perspectives and messages. Sound can be diegetic or non-diegetic, and is carefully edited to enhance the music and video. Location and scene choices also influence the communication of genre and themes.
Code And Conventions
The document discusses several conventions of music videos. It notes that music videos typically show relationships between the lyrics, visuals, and music. Specific genres may have characteristic visual styles and themes. Music videos usually focus closely on the main artist and develop their public image over multiple videos. They may also reference voyeurism and incorporate elements from other media like films or TV shows.
Codes and Conventions of Music Videos
Music videos use codes and conventions in their cinematography, editing, sound, mise-en-scene, and genre-specific techniques to promote artists and connect with audiences. Cinematography employs shots like close-ups and angles that suit different genres and songs. Editing cuts rhythmically to the beat. Mise-en-scene reflects lyrics through locations, costumes, and instruments. Genres have recognizable styles - R&B features wealth, rock uses dark colors for live performances, while pop uses bright colors and some voyeurism targeted at teens.
Codes and conventions
Music videos use codes and conventions to convey meaning and narrative. Technical techniques like cinematography, editing, and sound shape the story, while symbolic techniques like costumes, setting, and color aid interpretation. Effective music videos employ shots, transitions, and other techniques appropriate to their genre to engage viewers through performance or narrative.
Music promoposter
Music videos serve to promote songs and artists. They are expected to include elements like dancing that relate to the genre and theme of the song. Technical developments in cameras, editing, and visual effects have impacted the music industry by allowing cheaper and quicker production of music videos. While music videos can help explain songs and give artists exposure, they also run the risk of portraying artists negatively or in a way that doesn't match the lyrics. Common types of music videos include performances of the song, narrative storylines, surrealist concepts, homages to other artists, and parodies.
Key concepts & theories for a2
This document provides key concepts and theories for analyzing music videos, including media language, genre, narrative, representation, audience, and institution. It defines a music video as a short promotional work made to accompany and sell music. Music videos are said to illustrate, amplify, or contradict the lyrics and music. Genre conventions and the construction of star images are important to analyze. Critical perspectives discussed include examining genre style, camerawork, soundtracks, editing, mise-en-scène, and how the video contributes to the star's branding.
Unit 29 Styles, Conventions and Techniques
The document discusses various techniques used in music videos, including in-concert footage, narrative music videos, surrealist music videos, and impressionist music videos. It provides examples for each technique and briefly explains how they are used. Specific techniques like editing, camera movements, camera angles, and mise-en-scene are also defined and demonstrated with music video examples.
Conventions of a music video
The document discusses various conventions used in music videos, including camera shots, camera movements, mise-en-scene, editing techniques, sound, structure, types of music videos, and special effects. It notes that common camera shots include pans, tracks, hand-held shots, and tilts. Editing often uses cuts, parallel editing, jump cuts, and transitions. Music videos also consider lighting, costumes, props, dialogue, diegetic and non-diegetic sound. Types of music videos are performance, narrative, and lyric videos. Special effects include slow motion and CGI. The concluding section discusses applying these conventions to a performance and lyric music video.
Ryan smith media
This document discusses the codes and conventions used in music videos and how the author's media product both used and developed these conventions. Specifically:
- The author's music video used conventions like a focus on color, star image, and facial expressions to convey meaning. It was performed in black and white to draw focus to lighting and editing.
- To develop conventions, the author challenged conventions by having to film alone without support, resulting in still footage without movement. This unintentionally mimicked the style of Bloc Party's "Banquet".
- The author then developed this style by taking elements of "Banquet" and A-Ha's "Take On Me" - combining a pure performance style with effects
Research into music videos
This document discusses different types of music videos and their key characteristics. It begins by describing narrative music videos, which tell a story through a sequence of events that parallel the song. Performance music videos capture a live performance to give audiences an authentic view of the artist. Conceptual music videos are more abstract and focus on visuals over narrative or lyrics. The document then provides examples and analyses of different music videos to illustrate these styles. It also covers technical aspects like camera angles, shots, editing, and the production process.
Types & conventions of music videos
This document discusses different types of music videos and common conventions. The main types are narrative-based videos, which relate the visuals to the song's lyrics and story; performance-based videos, which primarily feature footage of the artist performing; and concept-based videos, which take a more abstract, metaphorical approach. Common conventions across music video genres include the use of different camera angles, camera movement, mise-en-scene reflective of mood, and editing techniques like jump cuts. The document also summarizes Andrew Goodwin's music video theory about elements like the relationship between music and visuals, inclusion of the artist, and technical aspects.
Codes & Conventions Of Music Videos
Music videos accompany songs and represent an important part of the music industry. They allow artists to impress audiences with their looks, moves, and performances in addition to their musical talent. This helps attract wider audiences and boost artists' careers. Music videos use various techniques like editing, camerawork, and visuals to represent the artist and genre of music. Over time, music videos have grown in importance and influence the success of songs and artists. They are now considered a new art form by some.
Evaluation question 1
The document discusses conventions of music videos and how they were applied in the student's music video project. It begins by outlining several common conventions like the link between music and visuals, camera angles/movement, and performance characteristics. It then examines how the student incorporated these conventions in their video for the song "Sail" by Awolnation. Specific examples are provided of how close-ups, cuts on the beat, genre-appropriate camera work, and a lone dancer were used. The student also discusses challenging conventions by not including a band performance. Overall, the document analyzes the application of music video conventions in the student's project and how it both followed and subverted expectations.
Codes and conventions of music videos
This document discusses the codes and conventions of music videos. It begins by explaining how technical elements like camera angles, shots, sound, and editing are used to convey meaning and genre. It then discusses common conventions like camera work, editing, sound, mise-en-scene, and stereotypes. Common styles of music videos are also examined, including performance, narrative, mixture, and cameo. The roles of codes and conventions in providing structure and enhancing lyrics are also summarized.
Codes and conventions of music videos
This document discusses the codes and conventions of music videos. It begins by explaining how technical elements like camera angles, shots, sound, and editing are used to convey meaning and genre. It then discusses common conventions like camera work, editing, sound, mise-en-scene, and stereotypes. Different styles of music videos are also outlined like performance, narrative, mixture, and cameo. The importance of codes and conventions for structuring videos and enhancing lyrics is also covered.
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Q4
The document discusses how various media technologies were used at different stages of a film project. In the research and planning stage, smartphones were used to take photos for evidence and location scouting. Adobe After Effects, Final Cut Pro, LiveType, Microsoft Word, Prezi, and Microsoft PowerPoint were used to experiment, plan, and organize ideas. During construction, Premiere Pro, Photoshop, After Effects, hardware like cameras and microphones, and online resources were used for editing, creating graphics, and obtaining sounds and music. For evaluation, social media, Prezi, Premiere Pro, and Microsoft products were utilized to gather feedback and present findings.
Q3
The document summarizes what the author has learned from audience feedback on their media production work. They conducted early primary research using surveys to understand their target audience and presented feedback to their class. The author realized the importance of meeting audience expectations shaped by their exposure to other media. Feedback helped the author conform to conventions and tweak issues in their trailer. The feedback process highlighted key aspects like lighting, sound, and location to improve for future planning.
Audience Justification
This document provides justification for an audience for a supernatural thriller film. It analyzes data showing that thriller films are among the top grossing genres and that 15-24 year olds frequently visit cinemas. While most top films are action or fantasy, examining films classified as thrillers on IMDb shows there is an audience for films like The Woman in Black, which featured horror elements. The document argues that audiences consume films through various platforms beyond cinemas. It concludes that thrillers appealing to 15-24 year olds, with a slightly higher male audience, could find success.
Q3. What have you learned from your audience feedback?
The document summarizes what the author learned from audience feedback on their film trailer project. They conducted initial surveys that helped define their target demographic as 15-25 year old students and part-time workers. Feedback on early drafts of the trailer highlighted issues with lighting, sound, and location that needed improvement. The author realized it was important to conform to audience expectations of film trailers and incorporate feedback to avoid alienating viewers and ensure the trailer was effective.
Q4. How did you use media technologies in the construction and research, plan...
The document summarizes the various media technologies used at different stages of a film project, including:
- Smartphones, Adobe After Effects, Final Cut Pro, and LiveType were used in the research and planning stages.
- Microsoft Word, Photoshop, Premiere Pro, and After Effects were used during the construction stage. Hardware like cameras and microphones were also used.
- Prezi, Premiere Pro, social media, and text-to-speech websites were utilized to present evaluations and gather feedback.
Edit Decision List
This document contains an edit decision list for footage shot for a film trailer. It includes 232 entries with information on each shot such as the length, description of the shot, and notes on whether it was used or reasons it was not used. The shots include various angles of characters Amy and Adam in situations like on the phone, in the hallway, in the woods, and investigating an area with a hole in the wall. The list provides a overview of the footage available and decisions made on including or excluding certain shots.
(Time managemet) production schedule
This document outlines a production schedule with deadlines for various tasks related to filming a project. Key deadlines include January 17th to create an initial production schedule, January 22nd to update on individual tasks, February 14th to complete all research and planning like layouts and mockups, March 7th to finish filming and voiceovers, and March 28th to have a finished edited trailer with transitions, sound, and titles. The schedule provides notes on requirements and deliverables for each task.
4 page script
Amy wakes up disoriented in the woods after a night of drinking with her friend Katie. Her neighbor Adam finds her and takes her home. At college, Amy texts Katie to meet up later. Walking to college with Adam, Amy says she can't remember what happened the night before and is lucky it was Adam who found her since there were empty bottles everywhere.
Planning for photo shoots and filming
The document discusses plans for a film production photo shoot. Photos will be taken of the main actress in the same costume and hairstyle to help develop branding and ensure the audience recognizes her character across different promotional materials. Locations, lighting, costumes, and shot types are chosen to resemble influential reference imagery and establish continuity to ease the audience into the story. Risks are assessed to ensure safety during the shoot.
Site plans
The document contains site plans for four locations - the M Building, the Studio, the Harlow Museum, and Rhiannon's Room. The site plans show the layouts of the locations including doors, cameras, furnishings, and other features. Keys are provided to identify elements in the site plans such as doors, cameras, and positions for filming.
Call sheet
The call sheet provides details of filming schedules for various dates in December 2013, February 2014 and March 2014. It lists the date, time, location and cast members for each scheduled shoot. A total of 9 filming sessions are scheduled at locations including a college, museum, store and woods over the 2 month period. Jessica Short is listed as a cast member for most of the scheduled shoots.
Shot list
This document provides a provisional shot list for a film with locations, scenes, shot types, and lighting needs. It includes 14 potential locations ranging from a studio, college, woods, and houses. For each scene, it describes what happens and recommends a shot type, such as mid-shot, point-of-view, or long shot. It also identifies the necessary lighting as natural, artificial, or how it will be in dark locations. The shot list aims to break down the visual plan for capturing each scene in an effective frame.
Production schedule
This production schedule outlines the dates, times, locations, shots, and cast needed for filming between February 12th and March 7th. On February 12th, shots of Katie and Amy will be filmed in the M Building college. On February 19th, several shots will be filmed inside the museum of Amy alone and being restrained. Between February 23rd and 28th, shots of Amy and Keir Jenkins will be filmed in the ASDA woods and museum grounds. On March 7th, a shot of the cult leering into the camera will be filmed in the studio.
Production Schedule
The production schedule outlines the filming schedule for various scenes over multiple dates in February and March. On Wednesdays the 12th and 19th, and Tuesday the 25th, scenes will be filmed at the college and museum involving characters Katie, Amy, and Jess. Additional scenes are scheduled for the woods on Sunday the 23rd featuring Amy, Jess, and Keir Jenkins, and on Friday the 7th a scene with cult members will be filmed in the studio.
Production Schedule
This production schedule lists the locations, shots, cast needed, and dates/times for filming a project. Scenes will be filmed at College, the Museum, Rhiannon's room, and the ASDA woods. Jess Short will play the lead role of Amy in most scenes, with additional roles played by Keir Jenkins and Paul Jarvis. Filming is scheduled to take place between February 12th and March 7th, both during and after school hours.
Shot list
This document provides a provisional shot list for a film project that breaks down the necessary locations, descriptions of the scenes, recommended shot types, and lighting needs. Scenes take place in various locations including a studio, college, woods, and houses. The list includes 24 shots ranging from close-ups and mid-shots to point-of-view and tracking shots. Lighting requirements include natural lighting, artificial lighting, and lighting for dark outdoor scenes. The shot list aims to effectively frame and capture the scenes through different camera techniques.
Shot list
This shot list provides details for filming scenes needed to tell the story, including the location, brief description of the action, recommended shot type, and lighting requirements for each shot. Scenes will take place in various locations like the studio, around the college, Amy's room, and the woods near Amy's house. Shot types include mid-shots, close-ups, point-of-view shots, and tracking or tilting shots. Lighting will either be natural outdoor lighting or artificial indoor lighting depending on the location.
Planning for ancillary shoots
The document discusses plans for a photo shoot to promote a film. It will take place at the studio, which has equipment like lights, backdrops, and storage areas marked on a site plan. Safety measures are outlined in a risk assessment to prevent hazards from equipment, temperatures, flashing lights, and burns. The model will have down hair and natural makeup. She will wear the same white top and dark jeans costume as in the film to develop branding continuity. Test lighting will aim to recreate shadows from film posters. Shot types of mid-shots and close-ups will allow focus on facial expressions and body language/costume similarly to posters and magazines. Influential film imagery is provided.
Production schedule
This document contains a shot list for filming taking place on Wednesday February 12th and 19th. On the 12th, shots are scheduled in the studio, around the college during lunch, and inside a museum. These shots include Katie looking okay, Amy on the phone, Amy looking dazed, and Amy interacting with and reacting to a cult. On the 19th, which falls during half term, additional shots are scheduled inside the museum and woods near ASDA featuring Amy and Adam. Locations, required cast, and brief descriptions are provided for each shot.
Treatment
1) The trailer begins with a content warning and fade to black. It then shows Amy on the phone with her friend Katie, hearing someone yell for help.
2) The next scene shows Adam finding Amy dazed in the woods and helping her home. A series of shots then show Amy getting ready and remembering her friend Katie.
3) Flashing between memories of Katie and an unknown house, the trailer builds mystery around what happened to Katie and where this house is. Intertitles hint that Amy must go back to remember.
4) The trailer culminates with fast-paced shots of Amy in the strange house and being chased by what seems to be a cult, leaving viewers on a cliffh
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Q3. What have you learned from your audience feedback?
Q3. What have you learned from your audience feedback?
Q4. How did you use media technologies in the construction and research, plan...
Q4. How did you use media technologies in the construction and research, plan...
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Tom Cruise Daughter: An Insight into the Life of Suri Cruise
Tom Cruise is a name that resonates with global audiences for his iconic roles in blockbuster films and his dynamic presence in Hollywood. But, beyond his illustrious career, Tom Cruise's personal life. especially his relationship with his daughter has been a subject of public fascination and media scrutiny. This article delves deep into the life of Tom Cruise daughter, Suri Cruise. Exploring her upbringing, the influence of her parents, and her current life.
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Introduction: The Fame Surrounding Tom Cruise Daughter
Suri Cruise, the daughter of Tom Cruise and Katie Holmes, has been in the public eye since her birth on April 18, 2006. Thanks to the media's relentless coverage, the world watched her grow up. As the daughter of one of Hollywood's most renowned actors. Suri has had a unique upbringing marked by privilege and scrutiny. This article aims to provide a comprehensive overview of Suri Cruise's life. Her relationship with her parents, and her journey so far.
Early Life of Tom Cruise Daughter
Birth and Immediate Fame
Suri Cruise was born in Santa Monica, California. and from the moment she came into the world, she was thrust into the limelight. Her parents, Tom Cruise and Katie Holmes. Were one of Hollywood's most talked-about couples at the time. The birth of their daughter was a anticipated event. and Suri's first public appearance in Vanity Fair magazine set the tone for her life in the public eye.
The Impact of Celebrity Parents
Having celebrity parents like Tom Cruise and Katie Holmes comes with its own set of challenges and privileges. Suri Cruise's early life marked by a whirlwind of media attention. paparazzi, and public interest. Despite the constant spotlight. Her parents tried to provide her with an upbringing that was as normal as possible.
The Influence of Tom Cruise and Katie Holmes
Tom Cruise's Parenting Style
Tom Cruise known for his dedication and passion in both his professional and personal life. As a father, Cruise has described as loving and protective. His involvement in the Church of Scientology, but, has been a point of contention and has influenced his relationship with Suri. Cruise's commitment to Scientology has reported to be a significant factor in his and Holmes' divorce and his limited public interactions with Suri.
Katie Holmes' Role in Suri's Life
Katie Holmes has been Suri's primary caregiver since her separation from Tom Cruise in 2012. Holmes has provided a stable and grounded environment for her daughter. She moved to New York City with Suri to start a new chapter in their lives away from the intense scrutiny of Hollywood.
Suri Cruise: Growing Up in the Spotlight
Media Attention and Public Interest
From stylish outfits to everyday activities. Suri Cruise has been a favorite subject for tabloids and entertainment news. The constant media attention has shaped her childhood. Despite this, Suri has managed to maintain a level of normalcy, thanks to her mother's efforts.
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In celebrity mysteries and urban legends. Few narratives capture the imagination as the hypothesis that Morgan Freeman is Jimi Hendrix. This fascinating theory posits that the iconic actor and the legendary guitarist are, in fact, the same person. While this might seem like a far-fetched notion at first glance. a deeper exploration reveals a rich tapestry of coincidences, speculative connections. and a surprising alignment of life events fueling this captivating hypothesis.
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Introduction to the Hypothesis: Morgan Freeman is Jimi Hendrix
The idea that Morgan Freeman is Jimi Hendrix stems from a mix of historical anomalies, physical resemblances. and a penchant for myth-making that surrounds celebrities. While Jimi Hendrix's official death in 1970 is well-documented. some theorists suggest that Hendrix did not die but instead reinvented himself as Morgan Freeman. a man who would become one of Hollywood's most revered actors. This article aims to delve into the various aspects of this hypothesis. examining its origins, the supporting arguments. and the cultural impact of such a theory.
The Genesis of the Theory
Early Life Parallels
The hypothesis that Morgan Freeman is Jimi Hendrix begins by comparing their early lives. Jimi Hendrix, born Johnny Allen Hendrix in Seattle, Washington, on November 27, 1942. and Morgan Freeman, born on June 1, 1937, in Memphis, Tennessee, have lived very different lives. But, proponents of the theory suggest that the five-year age difference is negligible and point to Freeman's late start in his acting career as evidence of a life lived before under a different identity.
The Disappearance and Reappearance
Jimi Hendrix's death in 1970 at the age of 27 is a well-documented event. But, theorists argue that Hendrix's death staged. and he reemerged as Morgan Freeman. They highlight Freeman's rise to prominence in the early 1970s. coinciding with Hendrix's supposed death. Freeman's first significant acting role came in 1971 on the children's television show "The Electric Company," a mere year after Hendrix's passing.
Physical Resemblances
Facial Structure and Features
One of the most compelling arguments for the hypothesis that Morgan Freeman is Jimi Hendrix lies in the physical resemblance between the two men. Analyzing photographs, proponents point out similarities in facial structure. particularly the cheekbones and jawline. Both men have a distinctive gap between their front teeth. which is rare and often highlighted as a critical point of similarity.
Voice and Mannerisms
Supporters of the theory also draw attention to the similarities in their voices. Jimi Hendrix known for his smooth, distinctive speaking voice. which, according to some, resembles Morgan Freeman's iconic, deep, and soothing voice. Additionally, both men share certain mannerisms. such as their calm demeanor and eloquent speech patterns.
Artistic Parallels
Musical and Acting Talents
Jimi Hendrix was regarded as one of t
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Types of music videos
- 1. Y A S M I N W A T K I N S M E D I A S T U D I E S : G 3 2 4 Examples of Types of Music Video
- 2. Narrative-based video This consists mainly of a storyline relating to the lyrics and genre of the song throughout the video. It can be performed by the artists or hired extras. It’s known to also interlink with shots from a performance of the band, to break up the video and keep the audience’s interest. This type of video is also used for songs that feature in films, with scenes from the film cut into the video to enhance the viewing experience. For example, Decode by Paramore was used for the Twilight film; it combined the three types of music video by using a narrative, Twilight’s concept and a performance.
- 3. Advantages VS. Disadvantages This is a good technique to use for engaging the audience, as it enhances the viewing experience by allowing the audience to see the artist’s visual representation of the lyrics It allows its audience to interact and discuss the meaning of the video o The storyline is typically limited to the lyrics of the song Narrative-based video
- 4. Performance-based video These predominantly involve the artist or band performing the song. It uses different takes of the artists, usually incorporating costume and setting changes, to jump to throughout the video. This type can be combined with a narrative-led video, where the artist or band are playing their instruments in conjunction to a story narrative. ‘30 Seconds To Mars- Closer To The Edge’ is a good example of this. The video features footage of the band playing different venues on their tour edited together to make the video, effectively telling a story in a documentary-style.
- 5. It allows the audience to see the band in a typical concert setting, when they may not have the chance to see in person. o A 3-4 minute video of just the band performing the song would lose the interest of the audience, therefore, a sideline narrative is usually cut in-between shots of the band, to create a pace in the video. o Mediation would influence the certain shots of the artist or band that ended up in the final product, possibly portraying them a way the industry want them to, to sell more. Performance-based video Advantages VS. Disadvantages
- 6. This type of video may incorporate the artists performing the song More reliant on special effects and editing techniques It follows an unconventional theme, which ‘Everybody Hurts’ by R.E.M. uses the concept surrounding the title, and pans over very different people who are stuck in traffic with typewriter text appearing like subtitles on the screen, to tell us what the characters are thinking, occasionally matching the lyrics of the song. Concept-based video
- 7. Has more potential to go viral and gain worldwide recognition Typically uses original, creative ideas Can infuse with a campaign idea, in a documentary- style video, to create an awareness through music o It can create a ‘love/hate relationship’ with their audience. For example, ‘Gangnam Style’s popularity by South Korean artist PSY can be demonstrated by likes/dislikes on their YouTube video: o More expensive to make (extras, costume, effects) Concept-based video Advantages VS. Disadvantages
- 8. Overall Preference Through research it is clear that music videos typically infuse more than one type to keep the audience visually interested in what is going on. I think conceptual music videos either work really well or can easily be forgotten, and would like to attempt this if I were to create my own music video. I think a narrative-based video shot alongside with an artist performing works the best, as this provides the audience with a story to follow, while also putting the artist in the spotlight.