This document discusses different types of business organization including sole traders, partnerships, private limited companies, public limited companies, franchises, cooperatives, and public sector organizations. It describes the key characteristics of each type of organization, their advantages and disadvantages, and provides examples.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. tutor2u™ GCSE Business Studies
Things to Think About
What are the different types of business organisation?
What are the advantages and disadvantages of each type?
What are the implications of the choice of business
organisation on key issues such as:
Ability to raise finance
Control of the business
Business aims and objectives
3. tutor2u™ GCSE Business Studies
Introduction
A business is always owned by someone. This can just be
one person, or thousands
A business can have a number of different types of ownership
depending on the aims and objectives of the owners
Survival is the main aim of businesses when they start
Most businesses aim to make profit for their owners. Profits
may not be the major objective, but in order to survive a
business will need make a profit in the long term.
Some organisations however will be ‘not-for-profit’, such as
charities or government-run corporations.
4. tutor2u™ GCSE Business Studies
Types of Business Organisation
Sole trader
Partnership
Private Limited Company (“Ltd”)
Public Limited Company (“plc”)
Co-operatives
Franchises
Public sector
5. tutor2u™ GCSE Business Studies
Measuring Size of a Business
Several ways to measure the size of a business
E.g.
Number of employees
Number of outlets (e.g. shops)
Total revenues (or “sales” per year)
Profit
Capital employed – amount invested in business
Market value
Often need to consider several measures together
Business size is “relative” – e.g. how large is a business
compared with its main competitors?
6. tutor2u™ GCSE Business Studies
Sole Traders
A sole trader is a business that is owned by one person
It may have one or more employees
The most common form of ownership in the UK
Often succeed – why?
Can offer specialist services to customers
Can be sensitive to the needs of customers – since they are closer to
the customer and react more quickly
Can cater for the needs of local people – a small business in a local
area can build up a following in the community due to trust
Key legal points
Keep proper business accounts and records for the Inland Revenue
(who collect the tax on profits) and if necessary VAT accounts
Comply with legal requirements that concern protection of the
customer (e.g. Sale of Goods Act)
7. tutor2u™ GCSE Business Studies
Operating as a Sole Trader
ADVANTAGES
Total control of business by owner
Quicker decision-making
Cheaper and quicker to start up
Keep all profit
DISADVANTAGES
Unlimited liability
Difficult to raise finance
May be difficult to specialise or enjoy economies of scale
Problem with continuity if sole trader retires or dies
8. tutor2u™ GCSE Business Studies
Unlimited Liability
An important concept – it adds to the risks faced by the sole
trader
Business owner responsible for all debts of business
May have to sell own possessions to pay creditors
Sole traders may lose personal assets if
their business fails
9. tutor2u™ GCSE Business Studies
Sole Trader forming a Partnership
Spreads risk across more people
Partner may bring money and resources to business
E.g. better premises to work from
Partner may bring other skills and ideas to business
Increased credibility with potential customers and suppliers –
who may see dealing with business as less risky
Nearly all partnerships also have unlimited liability
– the risk does not go away
10. tutor2u™ GCSE Business Studies
Partnership
Ownership of business shared between partners
Most partnerships have between two and twenty members
though there are examples like the major accountancy firms
where there are hundreds of partners
Rules of the partnership described in the Deed of
Partnership. This contains:
Amount of capital each partner should provide
How profits or losses should be shared amongst the partners
How many votes each partner has (usually based on proportion
of capital provided)
Rules on how to take on new partners
How the partnership is brought to an end, or what happens if a
partner leaves/dies
11. tutor2u™ GCSE Business Studies
Advantages of Partnership
Spreads the risk across more people, so if the business gets
into difficulty then the are more people to share the burden of
debt
Partner may bring money and resources to the business
Partner may bring other skills and ideas to the business,
complementing the work already done by the original partner
Increased credibility with potential customers and suppliers –
who may see dealing with the business as less risky than
trading with just a sole trader
12. tutor2u™ GCSE Business Studies
Disadvantages of a Partnership
Have to share profits
Less control of business for individual
Disputes over workload / roles
Problems if partners disagree over direction of business
Partnerships are difficult businesses to
run. The partners need to trust each other
13. tutor2u™ GCSE Business Studies
Limited Company
Business owned by shareholders
Run by directors (who may also be shareholders)
Liability is limited (important)
14. tutor2u™ GCSE Business Studies
Setting up a Limited Company
Register with Companies House
Company is a “separate” legal person so far as the law is
concerned – i.e. it is separate from its shareholders
Issued with a Certificate of Incorporation
Date of incorporation
Company number
Memorandum of Association - describes what company
has been formed to do
Articles of Association - internal rules covering:
What directors can do
Voting rights of shareholders
15. tutor2u™ GCSE Business Studies
Controls of a Company
Shareholders own company
Company employs directors to control management of
business
The directors may also be shareholders (most are)
Directors are responsible to shareholders
Have a duty to act in best interests of shareholders
Have to account for their decisions and performance
Have to prepare financial statements and directors report for
shareholders each year
Why Employ Directors?
Shareholders who may not want to get involved in day-to-day
decision-making
Special skills and experience
16. tutor2u™ GCSE Business Studies
Importance of Limited Liability
Limited liability – an important concept
Shareholders can only lose money they have invested
Encourages people to invest in companies – lower risk than
operating as a sole trader or partnership
Those who have a claim against company:
Remember – the company is a “separate legal person” – you
have to sue the company, not the shareholders
Limited liability means that they can only recover money from
existing assets of business
They cannot claim personal assets of shareholders to recover
amounts owed by company
17. tutor2u™ GCSE Business Studies
Private and Public Limited
Companies
Shares in a plc can be traded on Stock Exchange and can be
bought by members of general public
Shares in a private limited company are not available to
general public
Issued share capital (initial value of shares put on sale) must
be greater than £50,000 in a plc
A private limited company may have a smaller (or larger)
capital.
Private and Public Limited Companies are still
both companies! The main difference is
concerned with the share capital of the company
18. tutor2u™ GCSE Business Studies
Should a Private Company Become a
“PLC”?
Most don’t!
Becoming a PLC is mainly about making it easier to raise
money
Shares in a private company cannot be offered for sale to
general public
Restricts availability of finance, especially if business wants to
expand
It is also easier to raise money through other sources of finance
e.g. from banks.
Note: becoming a “plc” does not necessarily mean that company
is quoted on Stock Exchange
To do that, company must do a “flotation”
19. tutor2u™ GCSE Business Studies
Disadvantages of Being a PLC
Costly and complicated to set up as a plc
Certain financial information must be made available for
everyone, competitors and customers included
If the PLC offers its shares on the Stock Exchange…
Shareholders in public companies expect a steady stream of
income from dividends
Increased threat of takeover
Greater public scrutiny and profile (e.g. analyst reports, press
reports)
20. tutor2u™ GCSE Business Studies
Flotation
When shares in a “PLC” are first offered for sale to general
public
Company is given a “listing” on Stock Exchange
Opportunity for company to raise substantial funds
Also a chance for existing shareholders to “cash in” by selling
some or all of their shares (e.g. a venture capitalist who may
have invested earlier)
Complex and expensive process
Visit the London Stock Exchange website to find
out more about flotations
21. tutor2u™ GCSE Business Studies
Buying Shares in a Company
Why buy shares?
Shares normally pay dividends = a share of profits
Companies on Stock Exchange usually pay dividends twice each
year
Over time value of share may increase and so can be sold for a
profit (known as a “capital gain”)
However - price of shares can go down as well as up, so
investing in shares is risky.
If they have enough shares they can influence management of
company
Good example is a “venture capitalist”
Will often buy up to 80% of shares of a company and insist on
choosing some of directors
22. tutor2u™ GCSE Business Studies
Risks faced by Shareholders
Remember – shareholder’s liability is limited
However, there are still risks in investing:
Company reduces its dividend or pays no dividend
Value of share falls below price shareholder paid
Company fails and investor loses money invested
23. tutor2u™ GCSE Business Studies
Franchises
Franchisor – a business whose sells the right to another
business (franchisee) to operate a franchise
Franchisor may run a number of their own businesses, but also
may want to let others run the business in other parts of the
country
A franchise is bought by the franchisee
Franchisee required to invest – often around £10,000 - £50,000
in acquiring the franchise licence and setting up the business
Once they have purchased the franchise they have to pay a
proportion of their revenues (“commission”) to the franchisor on
a regular basis
Franchisor usually provides support through training,
management expertise and marketing
May also supply the raw materials and equipment.
24. tutor2u™ GCSE Business Studies
Advantages and Disadvantages of
Franchising
Advantages
Tried and tested market place, so should have a customer base
Easier to raise money from bank to buy a franchise
Given right and appropriate equipment to do job well
Normally receive training
National advertising paid for by franchisor
Tried and tested business model
Disadvantages
Cost to buy franchise
Have to pay a percentage of your revenue to business you have
bought franchisor
Have to follow franchise model, so less flexible
25. tutor2u™ GCSE Business Studies
Examples of Franchises in the UK
McDonalds
Clarks Shoes
Pizza Hut
Holiday Inn
Subway
Find out more about franchises from the British
Franchise Association website
26. tutor2u™ GCSE Business Studies
Why Franchising is Popular
An attractive option for businesses that want to grow rapidly
but don’t want to invest in opening in lots of different locations
Franchisee provides most of finance – reduces investment in
expansion
Local entrepreneur with inherited or redundancy money sees
opportunity to set up business with reduced risk
Banks like combination of large company and small local
business as a reduced lending risk.
Many people set up as franchisees using
redundancy money or inheritances – and run their
own business for the first time
27. tutor2u™ GCSE Business Studies
Co-operatives
Three main types of co-operative
Retail co-ops
Marketing or trader co-ops
Workers co-ops
Examples:
Co-operative Retail Society
Farmer’s co-operatives marketing and distributing food products
Small business credit unions
Artists’ co-operatives sharing studio and exhibition facilities
The Co-operative movement is no longer a
significant part of the UK economy. Franchises
are much more popular
28. tutor2u™ GCSE Business Studies
Public Sector Organisations
What are they?
Publicly-owned organisations
Provide goods and services to the public at national and local
government local levels
Organisations owned and controlled by the government or local
authority
Why do they exist?
Provide essential services not fully provided by private sector
Prevent exploitation of customers
Avoid duplication of resources
Protect jobs and maintain key industries
29. tutor2u™ GCSE Business Studies
Examples of Public Sector
Organisations
Current Examples
BBC
Post Office
National Health Service
Prison Service
Former Public Sector Organisations that were “privatised”
British Gas
British Airways
BP
British Airports Authority
30. tutor2u™ GCSE Business Studies
Privatisation
What was it?
Sale of public sector organisations to private investors
Why did it happen?
State run firms perceived to be inefficient - little incentive to cut
costs or provide high quality services because there is no
competition
Some privatised companies were a financial burden on
government (i.e. made losses – e.g. British Rail)
Selling them off raised valuable money for government
Disadvantages
Private companies may put prices up
Cut jobs and reduce services that are not profitable