Types of advertising media

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This document lists various types of outdoor and transit advertising options such as billboards, point of purchase displays, transit advertising, posters at bus stations and airports, stadium scoreboards, flying banners and lights, sky writing, and flashing signs. It also mentions indoor advertising options like brochures describing a company and its business, coupons offering deals, and catalogs both print and online providing product information.

 Billboards
 Point of Purchase Display (Counter Card)
 Transit Advertising
 Posters in Bus-Stand & Railway Station
 Airport Lounges
 Stadium Score Board
 Flying Banners & Lights
 Sky Writing
 Flash Sign in Time of Square

 Point of Purchase Display (Counter Card)

 Posters in Bus-Stand & Railway Station

Brochures: What about Company &
their Business
Coupons: What Company Offer
Catalog: Providing all products on a
paper or Online Site

Leaders: - Brett Fritz Director, Enterprise Sales, Financial Services at SIM Partners - Scott Graflund Advisor at SIM Partners Key Discussion Points: • What does omni-channel mean for Financial Services brands? • What is the difference between omni-channel and cross-channel?Improve application testing when replacing legacy systems • Seven ways to optimize your omni-channel experience in a cross-channel world. Buzzwords like “omni-channel” and “cross-channel” continue to swirl around the Financial Services world. Many marketers are interested in implementing these strategies for their Financial Services organizations yet struggle with where to begin. What exactly do these buzzwords mean? How do these buzzwords affect the work being completed in IT? How can IT support these marketing efforts being requested? This workshop will help answer the "what is omni-channel vs. cross-channel" question, as well as provide seven tangible ways IT can help optimize the omni-channel experience in a cross-channel world for your Financial Services organization.

Presentation by airporttrends•com's Hildegard Assies at the 2014 Airport Trading Conference in Zurich. In order to create an unique sense of place, airports have realized they had to differentiate the passenger experience. Not only by designing seamless, efficient, processes and fancy terminals, but by creating a distinct ambiance with a unique and flexible portfolio of retail, food & beverage and service concepts. Uniqueness is achieved by developing innovative concepts, preferable with a local flavour by featuring local brands and experiences, as well as global brands that offer a selection of local products (‘glocalization’).

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Types of advertising media

2. MBAS15M025

8.  Billboards  Point of Purchase Display (Counter Card)  Transit Advertising  Posters in Bus-Stand & Railway Station  Airport Lounges  Stadium Score Board  Flying Banners & Lights  Sky Writing  Flash Sign in Time of Square

9. Billboards

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11.  Point of Purchase Display (Counter Card)

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13. Transit Advertising

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16.  Posters in Bus-Stand & Railway Station

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19. Airport Lounges

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