This document discusses different types of products and factors to consider when launching a new product. It identifies functional products for everyday use, impulse products for unplanned purchases, and high ticket items like TVs and fridges. When developing a new product the document recommends researching customer wants, market size, competition, and examples. It also outlines a project plan to research the product with questionnaires, create a brand, set launch objectives, and outline a launch plan.

1. Type of Product
Functional product
Impulse product
High ticket items
Competition by consumption
In new product
1. Does the customer want it
2. Size of market
3. Competition
4.
Project:
1.
2.
3.
4.
5.
Questionnaire research
Create a product to brand
Decide launching objectives
Launch plan outline
Example
Everyday use
Impulse buying
TV, Fridge
Lifestyle products