The document outlines a flowchart for developing a product idea, emphasizing key steps such as consumer research, product testing, and defining the target consumer's needs. It highlights the importance of creative advertising, logo design, and distribution strategy in brand messaging. The content is produced by Brock Communications.

1. Product Idea Flowchart
Consumer Research
Product Testing Product Product
Concept Positioning
Target Consumer
(Needs, Wants,
Lifestyle)
Creative
Ad & Publicity
• Logo Design Distribution
Strategy
• Brand Messaging
Created by BrockCommunications.com