Adopt clustering and sentiment analysis to find out which topic Jeb Bush cared the most from his email contents during 1999-2006 and compare the voters’ opinions from Twitter
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Text Mining in Jeb Bush’s Email and Social Network
1. Gap Analysis in Jeb Bush’s
Email and Social Network
Team Member: Yi Chun Chien (Nancy), Jing Fan, Pei yun Yeh, Tianmiao Zhou
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Class : Text Mining
Professor : Yilu Zhou
2. Jeb Bush
Jeb Bush
Younger Brother
George Bush Sr.
Father
43rd U.S. president George Bush
Older Brother
41st U.S. president
Governor of Florida (1999-2007)
Member of the Bush political families
Converted to Catholicism (Under his wife’s influence)
Speaks Spanish
Strongly supports nation's immigration laws
Close mentor to Marco Rubio (Also running for President 2016)
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3. •Open data
•Extract context
•Summarize Statistics
Data
Collection
•Customized stop
words
•Word Matrix
•Delete redundancy
feature manually
Preprocessing
•Visualization
•K-Mean Clustering
Analysis
Purpose: (a) Find out which topic or field Jeb Bush cares the most from his email
contents in 1999-2006 (b) compare the voters’ opinions from Twitter
Why Jeb Bush released Email: “In the spirit of transparency, I am posting the emails of
my governorship here”
Total ~2.7 million mails (Average 949 a day!)
Tools: Python and Weka
Email and Twitter Analysis
Email Analysis
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4. Email Count vs. Quarter over Years
Presidential Election
1999 2000 2001 2002
2003 2004 2005 2006
EmailCount
Quarter
Presidential Election
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1st and 2nd presidential election has different email amount
EmailCount
Quarter
Quarter
Quarter
Quarter
Quarter
Quarter
Quarter
Florida educational
Performance issue
5. 2nd Run Period
2nd Run Period
1st run Period
Email Count: Weekday vs. Weekend
(a) Less mails on weekend (b) 2004 has different pattern than other years
Compared to his 1st and 2nd run, the email amount increases from 409/day -> 1,283/day
1999 2000 2001 2002
2003 2004 2005 2006
EmailCount
Sunday ~ Saturday
5
Sunday ~ Saturday Sunday ~ Saturday Sunday ~ Saturday
Sunday ~ Saturday Sunday ~ Saturday Sunday ~ Saturday Sunday ~ Saturday
EmailCount
6. Word Clustering Result
1999
• Children - Florida
• Schools - Governor
• Education - Bill
• Parents - Life
2000
• Gas - Children
• Oil - Health
• Draft - Law
• OCS - Water
2001
• Gas - Water
• Oil - Bill
• Leasing - School
• Ocs - Health
2002
• Everglades - Children
• Monroe - Education
• Protection - Family
• Endangered - Manatees
2003
• Handicapped - Custody
• Exhausted - Constitution
• Dismantled - Protect
• Murder - Judge
2004
• Sanctuary - Fight
• Manatee Protection - Brother
• Legislation - Respiratory
• Inhabitants - Church
2005
• Education - Kathleen
• Manatee - Secretary
• Miami
• Budget
2006
• Manatee - School
• Protection - Children
• Waters
• Species
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Cluster 1 Cluster 2 Cluster 1 Cluster 2
Use K-mean clustering to group all key words into 2 clusters
Education and Environment are the 2 hot topics
7. Social Network Mining
• 1779 Tweets about Jeb
Bush from Twitter
• Excel Format
Data
Collection
• SPSS Text Analytics Tool
• Customized library
• Three Types: Positive,
Negative and Neutral
Preprocessing
• Key Word Analysis
• Association Analysis
Sentiment
Analysis
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8. Sentiment Analysis Result
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When people mention “president” in #JebBush, the word also associate strongly
with “brother” and “thank”
9. Sentiment Analysis Result (Conti.)
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When people mention “gop” (Republican National Committee) in #JebBush, the word is
related greatly to “immigrants”
10. Sentiment Analysis Result (Conti.)
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When people mention “jebbush” in #JebBush, the word also associates with many
negative words
11. Social Media Result
Two typical hash tag: #NoMoreBush
#StopHillary
Tweets show people do not like Jeb
Bush and neither Hillary Clinton.
When people talked about Jeb Bush,
they mentioned George Bush at the
same time.
People prefer to criticize politicians
than praise them
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12. Conclusion
Year1999 2000 2001 2002 2003 2004 2005
Education
Governor
Education
Environment
Education
Environment
Education
Environment
Healthcare
Environment
President Education
Environment
Scandal
Education
Environment
2006
From Analysis
Most of his email content match his later policy
Has a powerful background but long way on his Presidential Election
Future Work
Lexical analysis for Email (EX: pre-define keywords)
Build larger library (In SPSS)
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Topic
Editor's Notes
Methodology:
String to word vector: word frequency
Define Stop words
Manually delete meaningless words (EX: verb, adv; 1000 features -> ~200 features)
Use K-means clustering to group these features
December 11, 2000. He was the Florida governor and the Supreme Court was hearing a historic Florida case. It happened to be called Bush v. Gore, and it would determine whether his older brother, George, would win his state’s electoral votes and become the next presidentRead more: http://www.politico.com/magazine/story/2015/03/jeb-bush-everglades-115655.html#ixzz3XufCMKWP
http://www.ontheissues.org/Jeb_Bush.htm
===================================== Environment =====================================
Support State Revolving Loan Fund for flexible Clean Water. (Aug 2001)
Drilling in Gulf of Mexico hurts Florida tourism industry. (Jan 2001)
New marine sanctuary to protect the Florida Keys. (Mar 2004)
===================================== Families & Children =====================================
No mandated child safety seats. (Jun 2001)
Parental consent over government intrusions into families. (May 2001)
Encourage fathers' participation in child-raising. (Sep 2001)
Federal funds & state involvement in fatherhood initiatives. (Aug 2001)
Increase KidCare; increase developmentally disabled services. (Jan 2002)
No Place Like Home initiative: find families for DCF kids. (Mar 2004)
===================================== Free Trade =====================================
Advocated Miami as HQ for Free Trade Area of the Americas. (Nov 2003)
===================================== Healthcare =====================================
2003: http://www.inclusiondaily.com/archives/04/09/23.htm
Florida Supreme Court Rules "Terri's Law" Is Unconstitutional; ()Disability Advocates Disappointed But Resolved To Continue Legal Battle
===================================== 2005 =====================================
Katherine Harris (born April 5, 1957) is a former Secretary of State of Florida and former member of the United States House of Representatives. A Republican, Harris won the 2002 election to represent Florida's 13th congressional district in the U.S. House of Representatives. She held that post from 2003 to 2007. Harris lost the November 7, 2006, election to represent Florida in the United States Senate.
Florida Senate and Riscorp[edit]
Harris played a prominent role in introducing the CEO of Riscorp, William Griffin, (with whom she had a close personal relationship) to various Florida legislators. In the 1994 state senate election, Sarasota-based Riscorp, Inc. made illegal contributions totaling $400,000 to dozens of political candidates and committees,[11] including $20,600 to the Harris campaign.[12]
Two years later, in 1996, Harris sponsored a bill "to block Riscorp competitors from getting a greater share of Florida workers' compensation market, [and] also pushed a proposal that would hurt a particular competitor."[11] This issue later emerged during her campaign for Florida Secretary of State in 1998.
William Griffin, eventually pled guilty to illegal campaign donations among allegations of other serious wrongdoing at Riscorp and served prison time in 1998. The election of Jeb Bush as governor of Florida was a major factor in stopping further investigation into the Riscorp scandal. According to a SunHerald column from June, 2005, "Harris denied any knowledge of the scheme, was never charged with any crime and was cleared of wrongdoing by a state investigator."[13] This view was criticized strongly by other investigators involved in the Riscorp prosecution.
How many key words? What’s Similarity?
During his eight years as governor, Bush was credited with initiating improvements in the environment, as well as reforming the education system.[3][4]