iPhone shape does not match our butts. iPhone was designed to be used without any cases.

1. two issues
with iPhone

2. the hole,
seems familiar?

3. PART 1.
those who carry the phones in
the back pocket, remain here.
others may leave now.
this analysis is not for your case.

5. shape
mismatch

6. the mismatch of shapes is critical, it
does not ease in time - phone vs. butt

7. how to fix?
fix phone,
not butt!
see how…

9. shape is
slightly
friendly to
the butt

10. PART II.
those who bought a case for the
iPhone, remain here.
others may leave now.
this analysis is not for your case.

11. this is not the
phone, designed by
Jony Ive and Co

12. watch “Objectified” documentary

13. “Feel the sense of what’s
important, what’s not
important. Removing things
distracting your attention.”

14. this is not a design
this was a design

15. how to fix?
remove the
case now!

16. iPhone is still superior because
of aesthetics, elegance, screen,
graphics, performance. Please fix
the shape! Or make it bendable!
iPhone has other issues, such as
variable-length “back button”
with different label on it…

17. appreciate
your time.
thank you!
Vasyl Mylko
vmylko@gmail.com