Twitter has introduced new features to its direct messaging (DM) section including video recording of up to 30 seconds. This video capability provides benefits to both individuals and marketers. It allows a more creative way for marketers to express brands and ideas without the limitations of platforms like Snapchat and Vine. The longer video format also enables pre-roll ads and better promotion of contests, campaigns and soft launches to engage audiences.

1. BENEFITS OF
TWITTER GROUP DM
AND TWITTER VIDEO

2. What’s The Big News?
A few months ago Twitter
mentioned the introduction
of new features in their DM
section.
The new video recording
facility, enabling live
recording up to 30 seconds
is not just fun for a group of
friends but also a huge
benefit for the marketers.

3. About Twitter And Its DM Video Facility
284 M monthly active users.
35Languages supported.
500 M tweets are generated everyday
80% of twitter’s active users are on mobil
e
Source: (https://about.twitter.com/company)

4. LARGEST COMPETITORS
Users: Over 300 M
Over 70 M photos, vid
eos shared on a daily ba
sis.
Users: Over 40 M
Over 12 M Vine videos ar
e
uploaded on Twitter everyd
ay.

5. Bigger Canvas compared to Vine
and Snapchat
With Vine and Snapchat pioneering innovative
content marketing, Twitter Video comes as a
welcome change with it’s 30 second video limit.
It gives marketers across the world more time to
express their thoughts and brands creatively,
without the shackles one would find with the likes of
Snapchat and Vine.

6. Pre-Roll Ads
With the advent of Twitter video, Twitter have
managed to incorporate the Snapchat/Vine
Concept into Twitter video.
Now brands and marketers can use a 5 second
pre-roll ad, to convey a message that sticks in the
mind of the consumer.

7. What Twitter DM does is makes for Better reception for
contests, promotions, campaigns and soft launches
which will also generate better results subsequently.
It provides brands a platform to engage more actively
with their audience, and they will be able to gauge the
demands of the consumer more easily than before.

8. For entrepreneurs and beginners Twitter DM is
a boon.
It provides them with a playing field where they
can target the right audience while remaining
economical.

9. Text will never be as appealing as video or audio. With
Twitter Video, the barrier of a 140 characters is well and
truly broken.
This allows content marketers to express themselves
more freely without any restrictions. With Twitter video,
Twitter might have just got a lot more interesting

10. A DEMO
The first video ever made on t
he Twitter DM video option
was by our very own Oscar ho
st Neil Patrick Harris!
https://twitter.com/ActuallyNP
H/status/56004914983680819
2

11. THANK YOU
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