Presentation originally given on November 5, 2011 at the 2011 North American Society for the Sociology of Sport (NASSS) conference, about live-tweeting, NHL fandom, and cultural citizenship.
The document provides best practices for JavaScript coding including:
1. Using semicolons and curly braces with if/else statements, declaring local variables with the var keyword to avoid globals, and placing declarations at the top.
2. Initializing and using meaningful variable names, being aware of automatic type conversions between numbers and strings, and using === instead of == for comparisons.
3. Placing script tags at the bottom of pages, ending switch statements with default cases, and listing advantages of web applications like accessibility and regular updates.
It also lists don'ts such as accidentally using the assignment operator, confusing addition and concatenation, breaking strings, ending array/object definitions with commas, and treating
This document provides a listing of various rural policy events taking place in September and October 2011, across Canada and internationally. Some of the key events mentioned include the 11th Agricultural Biotechnology International Conference in South Africa, focusing on the role of agricultural biotechnology in economic development. Several conferences are also announced that will address topics like rural tourism, housing cooperatives, municipal administration, rural development, and economic development. The document serves to inform readers of upcoming opportunities to participate in discussions on rural and agricultural policy issues.
Rinkside Tweeting: A Foucauldian Analysis of Changing Power Relations in the ...Naila Jinnah
Paper written for my Social Theory of the Body class, taken as part of the Kinesiology Master's programme in Socio-Cultural Studies of Sport, Health and the Body at Queen's University in Fall 2010.
Comparing SASE (Nordic Audit Standard for Small Entities) and ISA 230 documen...Lasse Åkerblad
The overall documentation requirements in SASE, how extensive are they compared to those in ISA 230 Audit documentation?
A quick overview, word by word.
Avery-one Has An Opinion: Twitter, Same-Sex Marriage, and the NHLNaila Jinnah
This document summarizes a presentation about Sean Avery's advocacy for same-sex marriage and the reaction on Twitter and in the NHL. It describes how Avery starred in a PSA supporting marriage equality in New York that sparked backlash from some in the hockey industry. It also details the timeline of events on Twitter in response and how other players like Paul Bissonnette spoke in support of Avery. The presentation examines homophobia in the NHL and pro sports leagues and whether Avery's actions could help change attitudes in locker rooms and on the ice through discipline or social media pressure. It questions if the NHL's tacit policy on LGBT issues may evolve in response to fans or incidents involving homophobic language.
The document provides a calendar of rural policy events occurring between January and June 2011, including conferences, summits, and workshops on topics related to infrastructure, the environment, sustainability, First Nations issues, agriculture, and rural development. The events are happening across Canada and in several other countries and provide opportunities for stakeholders to network, share best practices, and discuss policies and initiatives.
The document summarizes the development and vision of the Canadian Rural Research Network (CRRN). [1] It outlines how CRRN was established in 2009 to revitalize the former National Rural Research Network. [2] CRRN's vision is to create a vibrant online community that facilitates links and information sharing among rural research stakeholders. [3] It operates through emerging networking models like social media and peer production to disseminate research outputs with no financial budget.
The document provides best practices for JavaScript coding including:
1. Using semicolons and curly braces with if/else statements, declaring local variables with the var keyword to avoid globals, and placing declarations at the top.
2. Initializing and using meaningful variable names, being aware of automatic type conversions between numbers and strings, and using === instead of == for comparisons.
3. Placing script tags at the bottom of pages, ending switch statements with default cases, and listing advantages of web applications like accessibility and regular updates.
It also lists don'ts such as accidentally using the assignment operator, confusing addition and concatenation, breaking strings, ending array/object definitions with commas, and treating
This document provides a listing of various rural policy events taking place in September and October 2011, across Canada and internationally. Some of the key events mentioned include the 11th Agricultural Biotechnology International Conference in South Africa, focusing on the role of agricultural biotechnology in economic development. Several conferences are also announced that will address topics like rural tourism, housing cooperatives, municipal administration, rural development, and economic development. The document serves to inform readers of upcoming opportunities to participate in discussions on rural and agricultural policy issues.
Rinkside Tweeting: A Foucauldian Analysis of Changing Power Relations in the ...Naila Jinnah
Paper written for my Social Theory of the Body class, taken as part of the Kinesiology Master's programme in Socio-Cultural Studies of Sport, Health and the Body at Queen's University in Fall 2010.
Comparing SASE (Nordic Audit Standard for Small Entities) and ISA 230 documen...Lasse Åkerblad
The overall documentation requirements in SASE, how extensive are they compared to those in ISA 230 Audit documentation?
A quick overview, word by word.
Avery-one Has An Opinion: Twitter, Same-Sex Marriage, and the NHLNaila Jinnah
This document summarizes a presentation about Sean Avery's advocacy for same-sex marriage and the reaction on Twitter and in the NHL. It describes how Avery starred in a PSA supporting marriage equality in New York that sparked backlash from some in the hockey industry. It also details the timeline of events on Twitter in response and how other players like Paul Bissonnette spoke in support of Avery. The presentation examines homophobia in the NHL and pro sports leagues and whether Avery's actions could help change attitudes in locker rooms and on the ice through discipline or social media pressure. It questions if the NHL's tacit policy on LGBT issues may evolve in response to fans or incidents involving homophobic language.
The document provides a calendar of rural policy events occurring between January and June 2011, including conferences, summits, and workshops on topics related to infrastructure, the environment, sustainability, First Nations issues, agriculture, and rural development. The events are happening across Canada and in several other countries and provide opportunities for stakeholders to network, share best practices, and discuss policies and initiatives.
The document summarizes the development and vision of the Canadian Rural Research Network (CRRN). [1] It outlines how CRRN was established in 2009 to revitalize the former National Rural Research Network. [2] CRRN's vision is to create a vibrant online community that facilitates links and information sharing among rural research stakeholders. [3] It operates through emerging networking models like social media and peer production to disseminate research outputs with no financial budget.
Direktiivin implementointi koskee vain osakeyhtiöiden ja vastaavien tilinpäätöstä. Työryhmä on kuitenkin "pistänyt kaikki uusiksi". Uusia toiminimiyrityksiä syntyy enemmän kuin oy-yrityksiä, kannastakin yli puolet on toiminimiä. Onko ehdotus hyvä enemmistön kannalta?
Vai onko lopputulos reilu sekamelska jossa toiminimiyrittäjää pistetään heti alkuun kahlaamaan sivun verran (konsernin) määysvaltapykäliä?
The document discusses how non-profits can effectively use social media to raise funds and awareness for their cause. It recommends that non-profits leverage existing online communities by actively participating in them and engaging supporters as brand ambassadors. It also stresses the importance of understanding both the cause and the social media tools being used. While social media is not a standalone strategy, it can be effective when used as part of a balanced branding approach that focuses on positive messaging and storytelling to connect with people on a personal level.
Förslag till Nordisk standard för revision i mindre företag (SASE) - Mina kri...Lasse Åkerblad
En riktgivande konsekvensbedömning - det är här absolut inte enbart en fråga om standardens tekniska innehåll. Rubrikerna säkert i rätt rikning men innehållet kan alltid diskuteras!
This document provides a Foucauldian analysis of changing power relations in the National Hockey League (NHL) with the rise of social media, specifically Twitter. It discusses how Twitter has reduced the power of traditional media and increased the influence of marginalized groups like fans and players. While groups like fans and players now have more direct communication, the NHL still ultimately controls power through surveillance and normalizing discourses. The document concludes that resistance to dominant power groups is a long-term process and any interaction with the NHL, even resistance, increases its power over time through increased knowledge.
The Digital Self: Sport fan identity formation in the digital Naila Jinnah
Presentation given on Friday, November 9, 2012 at the annual North American Society for the Sociology of Sport (NASSS) conference, in New Orleans, Louisiana.
The Canadian Rural Research Network held its annual meeting on November 2nd, 2011. The meeting summarized the network's achievements over the past year, which included gaining three new partner organizations, publishing several documents online, and facilitating the sharing of rural research information through a blog and social media. Over 350 blog posts and 25,000 visitors to the site showed the network was successfully sharing information. The meeting also discussed lessons learned and ways to improve collaboration and systems going forward.
The document summarizes a presentation given by Alessandro Alasia to the Rural Development Network on August 12, 2010 about the Canadian Rural Research Network (CRRN). It provides an overview of the CRRN's vision to facilitate rural research collaboration online, its development since 2009 including establishing an online presence and growing participation, and its achievements in compiling and sharing rural research information through its blog and social media platforms. It also discusses the CRRN's emerging research network model and priorities for continued expansion and involvement.
The document summarizes the Canadian Rural Research Network (CRRN), which aims to facilitate links, exchanges, and information sharing among rural research stakeholders. CRRN works to overcome the challenges of disseminating knowledge in rural, low-density environments by providing an online community platform. It has over 30 member organizations, 10 volunteer coordinators, and close to 400 social media users who share research information through over 300 blog posts and events. The goal is for CRRN to become a vibrant online hub that brings together rural research knowledge and collaboration.
This document provides instructions for partners of the Canadian Rural Research Network (CRRN) to post content on the CRRN blog using Blogger. It outlines 7 steps to create a new post, including adding title, source, preview text, body text, links, and labels. Partners are encouraged to share research outputs, activities, or other materials on the blog to support information sharing among rural research stakeholders. The CRRN facilitates participatory networking and knowledge dissemination through online platforms.
BDI 1/13/10 Social Integration Conference - NHL Case Studyguest3db9c73
The #NHLTweetup event added a new marketing dimension to the Stanley Cup Playoffs by bringing together NHL fans on Twitter for real-world discussions. Over 150 fans attended the New York City event, where they bonded over their shared love of hockey beyond just 140-character conversations. The NHL hosted Tweetups in 23 cities, becoming one of the most extensive uses of Twitter to organize fan gatherings. This integrated social media into the NHL's traditional marketing efforts and provided longer-lasting coverage of the fan engagement.
The document discusses strategies for the Brooklyn Nets to develop their local audience on social media, particularly Twitter. It analyzes the Nets' Twitter presence in comparison to other NBA teams like the Lakers and Knicks. The analysis finds that Nets fans on Twitter are mostly young, local to New York or New Jersey, and demographically aligned with the team's interests. However, the Nets' current social media strategy is unfocused. The recommendations suggest the Nets better engage and cultivate fans on Twitter by leveraging influencers, analyzing tweet sentiment and content, and conveying the excitement of games.
Fandom is not a new concept. How fandom is expressed today however has evolved. This is due to the integration of social and digital media int sports media and marketing. This presentation explores the emotional and digital gridirons of how contemporary fandom are experienced and expressed.
Game developers are increasingly using Twitch to reach new customers. Twitch viewership has grown significantly in recent years, especially among millennial males. Developers are creating original content for Twitch, engaging with streamers, gathering feedback from viewers, and holding tournaments to promote games and build communities. Case studies show how ROBLOX grew its viewership on Twitch from 100,000 to 5 million minutes by empowering its community, and how Digital Extremes takes a collaborative approach, using Twitch to get feedback and make game changes. The presentation encourages developers to embrace the Twitch community for branding, building loyalty, and leveraging streamers to spread their message.
Presentation to the Web 3.0 conference Sydney 21 June 2011. How to create a sustained customer insight program that can become an ongoing asset to your brand.
Webinar - Crowdfunding for Libraries: Technology Tips for Futuristic Fundrais...TechSoup
Visit http://www.techsoupforlibraries.org for tech donations for public libraries!
Could you use more funding for your library projects? Are you looking for money to launch a new program? Turn community-driven support into dollars with crowdfunding! A well-run crowdfunding campaign can yield big results, even for small libraries.
Learn technology tools, tips, and tried-and-true practices for running a successful crowdfunding campaign for your library. Learn the basics, and hear from two libraries with experience in this type of fundraising.
-- Mary Ann Antonellis, M.N. Spear Memorial Library (Shutesbury, MA) - using crowdfunding to support capital campaign to build a new library.
-- Laura Bartnik, Northlake Public Library District (IL) - used crowdfunding to purchase and promote graphic novels and technology in the library.
Marketing Tips for Classical Music Artists - midem 2012 Carnegie Hall present...midem
This document provides an overview of digital content marketing tips for classical music organizations. It discusses what content marketing is, how to create engaging content online through various formats like blogs, microsites, apps, and live streaming. Case studies from Carnegie Hall are presented on different content marketing campaigns they have run. The document also covers measuring engagement and distributing content through owned, paid, and partner channels. It concludes with opening the floor for questions.
Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...midem
Given by Carnegie Hall’s Director of eStrategy, Christopher Gruits at midem 2012, this presentation highlights how classical managers, presenters and PRs can promote classical music artists, create compelling contents and choose the most effective strategies.
Alex Jensen_The Formation of Online Communities_Social Media Metricsalex_jensen
This document discusses online communities and how they form and are maintained. It provides examples of communities forming around shared interests like sports teams or television shows. Members join to share information and feel a sense of collective identity. Consistent topics that meet members' expectations help communities stay strong. However, low topic consistency can cause members to leave. The document also examines how entertainment viewing influences online discussions and engagement.
Twitter's Impact on Major League Baseballchaseholmes
Major League Baseball and its teams have seen success using Twitter to engage with fans. MLB and team accounts have over 11 million followers collectively and use Twitter to share in-game updates, photos, promotions and interact with players. While Twitter does not generate direct revenue for MLB, it provides qualitative benefits by increasing the reach of content through retweets and fan engagement. Tracking hashtags and analytics allows MLB to better understand how to create effective content and leverage Twitter to support growth.
How can community foundations and other local organizations think about creating hyperlocal sites that truly engage the community, both as participants and as creators and partners? This preso offers some ideas for discussion.
How can community foundations and other local organizations think about creating hyperlocal sites that truly engage the community, both as participants and as creators and partners? This preso offers some ideas for discussion.
This document summarizes Twitch and Discord, two popular platforms for live streaming and communication among gamers. It discusses their origins in the rise of esports and gaming culture. Twitch started in 2011 and was later acquired by Amazon, becoming the dominant social live streaming platform focused mainly on game streams. Discord launched in 2015 and is popularized as "Slack for gamers" that is integrated with Twitch and Steam. The document provides some statistics on Twitch's daily active users and peak traffic times, and gives examples of how libraries are using or could use Twitch and Discord to support gaming and adult programming.
Direktiivin implementointi koskee vain osakeyhtiöiden ja vastaavien tilinpäätöstä. Työryhmä on kuitenkin "pistänyt kaikki uusiksi". Uusia toiminimiyrityksiä syntyy enemmän kuin oy-yrityksiä, kannastakin yli puolet on toiminimiä. Onko ehdotus hyvä enemmistön kannalta?
Vai onko lopputulos reilu sekamelska jossa toiminimiyrittäjää pistetään heti alkuun kahlaamaan sivun verran (konsernin) määysvaltapykäliä?
The document discusses how non-profits can effectively use social media to raise funds and awareness for their cause. It recommends that non-profits leverage existing online communities by actively participating in them and engaging supporters as brand ambassadors. It also stresses the importance of understanding both the cause and the social media tools being used. While social media is not a standalone strategy, it can be effective when used as part of a balanced branding approach that focuses on positive messaging and storytelling to connect with people on a personal level.
Förslag till Nordisk standard för revision i mindre företag (SASE) - Mina kri...Lasse Åkerblad
En riktgivande konsekvensbedömning - det är här absolut inte enbart en fråga om standardens tekniska innehåll. Rubrikerna säkert i rätt rikning men innehållet kan alltid diskuteras!
This document provides a Foucauldian analysis of changing power relations in the National Hockey League (NHL) with the rise of social media, specifically Twitter. It discusses how Twitter has reduced the power of traditional media and increased the influence of marginalized groups like fans and players. While groups like fans and players now have more direct communication, the NHL still ultimately controls power through surveillance and normalizing discourses. The document concludes that resistance to dominant power groups is a long-term process and any interaction with the NHL, even resistance, increases its power over time through increased knowledge.
The Digital Self: Sport fan identity formation in the digital Naila Jinnah
Presentation given on Friday, November 9, 2012 at the annual North American Society for the Sociology of Sport (NASSS) conference, in New Orleans, Louisiana.
The Canadian Rural Research Network held its annual meeting on November 2nd, 2011. The meeting summarized the network's achievements over the past year, which included gaining three new partner organizations, publishing several documents online, and facilitating the sharing of rural research information through a blog and social media. Over 350 blog posts and 25,000 visitors to the site showed the network was successfully sharing information. The meeting also discussed lessons learned and ways to improve collaboration and systems going forward.
The document summarizes a presentation given by Alessandro Alasia to the Rural Development Network on August 12, 2010 about the Canadian Rural Research Network (CRRN). It provides an overview of the CRRN's vision to facilitate rural research collaboration online, its development since 2009 including establishing an online presence and growing participation, and its achievements in compiling and sharing rural research information through its blog and social media platforms. It also discusses the CRRN's emerging research network model and priorities for continued expansion and involvement.
The document summarizes the Canadian Rural Research Network (CRRN), which aims to facilitate links, exchanges, and information sharing among rural research stakeholders. CRRN works to overcome the challenges of disseminating knowledge in rural, low-density environments by providing an online community platform. It has over 30 member organizations, 10 volunteer coordinators, and close to 400 social media users who share research information through over 300 blog posts and events. The goal is for CRRN to become a vibrant online hub that brings together rural research knowledge and collaboration.
This document provides instructions for partners of the Canadian Rural Research Network (CRRN) to post content on the CRRN blog using Blogger. It outlines 7 steps to create a new post, including adding title, source, preview text, body text, links, and labels. Partners are encouraged to share research outputs, activities, or other materials on the blog to support information sharing among rural research stakeholders. The CRRN facilitates participatory networking and knowledge dissemination through online platforms.
BDI 1/13/10 Social Integration Conference - NHL Case Studyguest3db9c73
The #NHLTweetup event added a new marketing dimension to the Stanley Cup Playoffs by bringing together NHL fans on Twitter for real-world discussions. Over 150 fans attended the New York City event, where they bonded over their shared love of hockey beyond just 140-character conversations. The NHL hosted Tweetups in 23 cities, becoming one of the most extensive uses of Twitter to organize fan gatherings. This integrated social media into the NHL's traditional marketing efforts and provided longer-lasting coverage of the fan engagement.
The document discusses strategies for the Brooklyn Nets to develop their local audience on social media, particularly Twitter. It analyzes the Nets' Twitter presence in comparison to other NBA teams like the Lakers and Knicks. The analysis finds that Nets fans on Twitter are mostly young, local to New York or New Jersey, and demographically aligned with the team's interests. However, the Nets' current social media strategy is unfocused. The recommendations suggest the Nets better engage and cultivate fans on Twitter by leveraging influencers, analyzing tweet sentiment and content, and conveying the excitement of games.
Fandom is not a new concept. How fandom is expressed today however has evolved. This is due to the integration of social and digital media int sports media and marketing. This presentation explores the emotional and digital gridirons of how contemporary fandom are experienced and expressed.
Game developers are increasingly using Twitch to reach new customers. Twitch viewership has grown significantly in recent years, especially among millennial males. Developers are creating original content for Twitch, engaging with streamers, gathering feedback from viewers, and holding tournaments to promote games and build communities. Case studies show how ROBLOX grew its viewership on Twitch from 100,000 to 5 million minutes by empowering its community, and how Digital Extremes takes a collaborative approach, using Twitch to get feedback and make game changes. The presentation encourages developers to embrace the Twitch community for branding, building loyalty, and leveraging streamers to spread their message.
Presentation to the Web 3.0 conference Sydney 21 June 2011. How to create a sustained customer insight program that can become an ongoing asset to your brand.
Webinar - Crowdfunding for Libraries: Technology Tips for Futuristic Fundrais...TechSoup
Visit http://www.techsoupforlibraries.org for tech donations for public libraries!
Could you use more funding for your library projects? Are you looking for money to launch a new program? Turn community-driven support into dollars with crowdfunding! A well-run crowdfunding campaign can yield big results, even for small libraries.
Learn technology tools, tips, and tried-and-true practices for running a successful crowdfunding campaign for your library. Learn the basics, and hear from two libraries with experience in this type of fundraising.
-- Mary Ann Antonellis, M.N. Spear Memorial Library (Shutesbury, MA) - using crowdfunding to support capital campaign to build a new library.
-- Laura Bartnik, Northlake Public Library District (IL) - used crowdfunding to purchase and promote graphic novels and technology in the library.
Marketing Tips for Classical Music Artists - midem 2012 Carnegie Hall present...midem
This document provides an overview of digital content marketing tips for classical music organizations. It discusses what content marketing is, how to create engaging content online through various formats like blogs, microsites, apps, and live streaming. Case studies from Carnegie Hall are presented on different content marketing campaigns they have run. The document also covers measuring engagement and distributing content through owned, paid, and partner channels. It concludes with opening the floor for questions.
Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...midem
Given by Carnegie Hall’s Director of eStrategy, Christopher Gruits at midem 2012, this presentation highlights how classical managers, presenters and PRs can promote classical music artists, create compelling contents and choose the most effective strategies.
Alex Jensen_The Formation of Online Communities_Social Media Metricsalex_jensen
This document discusses online communities and how they form and are maintained. It provides examples of communities forming around shared interests like sports teams or television shows. Members join to share information and feel a sense of collective identity. Consistent topics that meet members' expectations help communities stay strong. However, low topic consistency can cause members to leave. The document also examines how entertainment viewing influences online discussions and engagement.
Twitter's Impact on Major League Baseballchaseholmes
Major League Baseball and its teams have seen success using Twitter to engage with fans. MLB and team accounts have over 11 million followers collectively and use Twitter to share in-game updates, photos, promotions and interact with players. While Twitter does not generate direct revenue for MLB, it provides qualitative benefits by increasing the reach of content through retweets and fan engagement. Tracking hashtags and analytics allows MLB to better understand how to create effective content and leverage Twitter to support growth.
How can community foundations and other local organizations think about creating hyperlocal sites that truly engage the community, both as participants and as creators and partners? This preso offers some ideas for discussion.
How can community foundations and other local organizations think about creating hyperlocal sites that truly engage the community, both as participants and as creators and partners? This preso offers some ideas for discussion.
This document summarizes Twitch and Discord, two popular platforms for live streaming and communication among gamers. It discusses their origins in the rise of esports and gaming culture. Twitch started in 2011 and was later acquired by Amazon, becoming the dominant social live streaming platform focused mainly on game streams. Discord launched in 2015 and is popularized as "Slack for gamers" that is integrated with Twitch and Steam. The document provides some statistics on Twitch's daily active users and peak traffic times, and gives examples of how libraries are using or could use Twitch and Discord to support gaming and adult programming.
This document discusses two case studies of local online news sites that utilize citizen journalism: Twin Cities Daily Planet in Minneapolis and Locally Grown Northfield in Northfield, Minnesota. It examines how the crowd/citizen journalists and editors value citizen contributions. Twin Cities Daily Planet trains citizen journalists and publishes their professionally produced stories. Locally Grown Northfield combines citizen blogging with a representative journalist funded by a grant to do reporting. While editors value citizen contributions, citizens at a town hall meeting dismissed their work as worthless and did not see paying for citizen-generated content. Both sites continue with their models but seek funding and relevance in their communities. The implications for citizens' cultural production value are unclear, and it remains to be seen
Investing in Digital - Deciding What Makes Sense - PMBA presentationalgibes
The document discusses strategies for digital and social media engagement at public radio stations. It provides snapshots of three different stations - a dual news/jazz format station, a PBS member station, and a station with two broadcast signals and multiple digital streams. All three stations recognize the importance of digital and are taking steps like hiring dedicated digital staff, providing training to employees, and developing mobile apps and social media strategies. The overall message is that stations must embrace digital and multi-platform content to engage new audiences and remain relevant in the future.
Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your not-for-profit?
Key learning: -
Understanding the benefits of using social media
Understanding how the NBN will enable improved online community engagement
Key social media tools, what they’re good for and how to use them
The do’s and don’ts of social media
Examples of effective use of social media for not-for-profits
This workshop will be delivered by Ben Teoh from Connecting Up.
This FREE event is targeted at not for profits but all businesses with an ABN and fewer than 200 employees are welcome to attend.
For enquiries please call or email:
Rhys Moult
rmoult@salisbury.sa.gov.au
(08) 8260 8205
Brett Howsley discusses how sports marketing has utilized social media to promote sporting events and teams. He outlines how social media allows marketers to reach thousands of customers daily and how organizations that do not adopt social media risk falling behind. He provides tips for sports marketers to use social media to network, engage fans, build brand awareness, and reach fans across different networks like Facebook, Twitter, and Pinterest.
The document discusses managing social media channels for businesses. It recommends establishing clear goals for social media, such as driving awareness, sales, or actions. The primary goal should be building a passionate community around the brand. It also recommends listening to conversations about the brand, establishing a content strategy and posting schedule, and getting the basic social profiles set up properly. Finally, it suggests engaging fans with valuable, interesting content and clear calls to action to boost interactions and impressions.
This document discusses tools for social media engagement and strategies for building staff capacity. It provides an overview of the social media ecosystem and popular platforms like blogs, wikis, YouTube and Twitter. It emphasizes the importance of understanding audience demographics and listening to what people say about an organization online. The document also describes the "23 Things" model for training staff on social media through bite-sized self-guided modules covering different tools and tasks. The goal is to help organizations effectively engage their audiences and build staff skills for using social media.
Similar to Tweeting the Game: Is live-tweeting reshaping the NHL fandom experience (20)
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The Golden Group is over. Can a new group step up? Two years ago, Kevin De Bruyne plunged Belgium’s Euro 2024 plans into disorder when he claimed the team was “too old” to win in an interview with The Protector. That Belgian squad had 10 players over 30 and the maximum average age of any Euro Cup 2024 team at the competition. A group-stage exit and just one goal at the World Cup put Belgium on course for a restructure.
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Coach Domenico Tedesco has managed a tactical shakeup and a regular exit for some of the oldest players. Experienced bests remain, not least the 37-year-old Jan Vertonghen in defense, the 32-year-old De Bruyne himself in midfield, and 31-year-old Romelu Lukaku up visible.
Still, younger actors like De Bruyne’s Manchester City partner Jeremy Doku bring fresh vitality to the team. Euro Cup Germany Qualifying unbeaten with just four goals allowed from eight games was a welcome sign of accomplishment back on track under Tedesco.
The only other squad in Group E besides Belgium to UEFA Euro 2024 qualify unbeaten, Romania was awestruck by winning a group that also checked Switzerland and Israel. Still, Euro 2024 will test a squad sorely lacking in top-level skill.
Euro 2024: Belgium's Transition from Golden Generation to New Hope
Tottenham guardian Vlad Dragusin is the only Euro Cup 2024 squad member singing regularly for one of Europe’s top clubs this flavor. He even played only nine Premier League games since adoption in January. Goalkeeper Horatiu Moldovan is a stoppage at Atletico Madrid.
There’s a link to the beauty days of Romanian soccer with midfielder Ianis Hagi, son of Gheorghe Hagi, who assisted the team to the rounds of the 1994 World Cup and Euro 2000.
We are only a combine of days away from the UEFA Euro 2024 curtain raiser. The 24 squads are winding up their provisions and getting ready to give it their all to life the wanted Euro Cup Final trophy on July 14. Spread across six clusters, the first hurdle in the knockout phase will be the plump of 16.
Euro fans worldwide can book Euro 2024 Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Germany and Scotland will take things off before we get into overdrive in two weeks. Meanwhile, Belgium will be longing to bounce back after a horrendous 2022 FIFA World Cup movement, which ended in the group stage.
Belgium vs Romania Tickets | Euro Cup 2024 Tickets | Euro Cup Tickets | Euro Cup Final Tickets
Roberto Martinez completed the way for Domenico Tedesco, who has overseen a compact start to his tenure. The 38-year-old will be assured heading into the group stage
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Eticketing.co offers UEFA Euro 2024 Tickets to admirers who can get Serbia vs England Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
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Olympic 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favorites athletes as they compete for glory.
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Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docxEuro Cup 2024 Tickets
France is among the top contenders to win Euro Cup 2024 and will rely on star forward and captain Kylian Mbappe to lead Didier Deschamps' team to success in Germany
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https://www.selectdistinct.co.uk/2024/06/13/euro-2024-match-predictions/
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Tweeting the Game: Is live-tweeting reshaping the NHL fandom experience
1. Tweeting the Game
Is live-tweeting reshaping the NHL
fandom experience?
By Naila Jinnah
MA Candidate, Queen’s University
NASSS Conference, Minneapolis, MN, 2011
2. Issue Outline
• How does live • Digital fandom & NHL
tweeting address live • What is “live
broadcasting issues tweeting” anyway?
for NHL fans? • Cultural citizenship
• Do we need new and fan performance
frameworks to on Twitter
understand cultural
citizenship in this
context?
PeterRobertCasey.co
m
NASSS Conference, Minneapolis, MN, 2011
3. Digital Fandom 2.0
• Globalisation = increased fan access
• Twitter: immediate interactive multimedia tool
• Connecting through #Hashtags
• Cross-platform game-watching experience
• Audience Producer
• Sport as “simultaneously
embodied and mediated
experience.”
(Hutchins & Mikosza, 2010)
NASSS Conference, Minneapolis, MN, 2011
4. The NHL and Social Media
• Most educated, tech savvy, youngest fans
(Simmons Market Research)
• New social media policy in the NHL
• Teams, league employees and players are
encouraged to have a Twitter presence
• Used by fans, athletes, teams, reporters to:
– BIRG, CORF, and discuss sport & specific game
– Obtain and/or share information
– Ask for/respond to interaction (replies, retweets)
NASSS Conference, Minneapolis, MN, 2011
5. The Live-Tweeting Experience
• Live-tweeting is posting regular updates
related to a specific event (conference, game)
– Often uses specific hashtags
– Audience: other attendees, remote participants
– In sport, often used by those who cannot watch
or listen to game feed
• Who belongs to this “live tweeting” culture?
• How is this different than broadcasting and
does it require new conceptual frameworks?
NASSS Conference, Minneapolis, MN, 2011
6. Cultural Citizenship and Twitter
• Twitter as a new form of “’instantaneous’
representation” of a culture, including its
power inequalities.
• Changes in audience demands (Rowe, 2004b):
– Access to sporting texts/events
– Stability and reliability
– Innovation and quality
– Cultural critique and diversity
NASSS Conference, Minneapolis, MN, 2011
7. Broadcasting vs. Twitter
• Access to sporting texts/events
– Fewer barriers to entry ($, time, equipment)
• Stability and reliability
– Unstable during major breaking news events
• Innovation and quality
– “Citizen media” produced by highly engaged fans
• Cultural critique and diversity
– Immediate, ongoing critique of culture and coverage
NASSM Conference, London, ON, 2011
8. Enacting Live Tweeting Culture
• How do issues of
cultural citizenship
become enacted
through live tweeting?
– Varies by sports-fan
identification levels
– Identity performance
– Impression management
• Fans connect across traditional citizenship lines
NASSS Conference, Minneapolis, MN, 2011
9. More to consider…
• What is this culture whose citizens we’re trying to define?
– Dynamic, still evolving culture
• Twitter as sport consumption tool is still a budding concept
NASSS Conference, Minneapolis, MN, 2011
10. Thoughts?
Email me:
njinnah@gmail.com Thank you for your
attention throughout
my presentation!
Tweet me:
@nailaj
See this presentation again:
www.slideshare.net/nail
aj
NASSS Conference, Minneapolis, MN, 2011
Editor's Notes
Hi. Thanks for being here.
My presentation today will discuss live tweeting as a fandom altering activity, as guided by the questions above: How does live tweeting address live broadcasting issues in terms of NHL fandom? How is Twitter different than broadcasting, and does it require new conceptual frameworks than those we have created for broadcasting? If not, what does that say about tweeting as a technique for active citizenship in the sports fandom culture?Before we can answer these questions, we need to understand the concepts of fandom in the NHL,live tweeting, And some contextual questions raised by the cultural citizenship literature.
Since the development of the Internet, the fan experience has become globalised and more accessible to people around the world.Twitter specificallyis characterized by immediacy and interactivity. All tweets, including replies and retweets, are public and accessible online to users who are not subscribed to Twitter, unless that tweeter chooses to make his or her feed private. Twitter users can also use hashtags to make a word or expression more searchable or easier for others to track in real time through third-party tools. This is a particularly important facet of live tweeting, as tweeters will use a team’s standardised tag (e.g., #Wild) to contribute to and follow partisan discussions.A 2010 broadcasting industry report explains that the rise of Twitter has only amplified basic sporting event programming, and sporting events have become a multiplatform experience. Following the 2008 Beijing Olympics, the IOC reported that people witnessing the Games via television and internet coverage consumed twice as much content as those who just consumed TV. Twitter fandom has been shown to increase audience engagement with the broadcast, and significant lifts in social media buzz can be related back to specific moments in a live telecast. The cross-platform game-watching experience adds an additional layer to fandom that would not be reached through a medium that is not as immediate, interactive or intimate as Twitter. By tweeting, fans are actively contributing to reshaping the discourses being developed in relation to that sporting event even while the event is still taking place. The concept of “audience” from a broadcasting framework is no longer applicable in the Twitter fandom context because it becomes difficult to distinguish between producers and consumers. Of course, Twitter fans are still an audience in terms of spectatorship. But they’re watching Twitter, not just TV. Sport, in this sense, is a “simultaneously embodied and mediated experience, a dominant form of media content and representation globally, and a site where social media technologies are used for varying purposes”, and as Rowe has stated, are an integral part of international culture and heritage
Let’s talk about the NHL and social media. According to an often quoted market research survey, the NHL is the North American pro sports league with the most educated, the youngest and the most tech savvy fans. NHL fans were some of the first to truly embrace social media as a whole, as part of their digital fandom routine. Because of this, the NHL as a league encourages its teams and employees to have active Twitter presences. Interestingly, players are now restricted from tweeting on gamedays.Sports fans use Twitter in a variety of ways, interacting with the game, the sport, reporters and players, though the players don’t tend to reply back. This increased fan engagement creates a citizen-led conversation around the sport that was not possible with live sports broadcasting.
So what is live tweeting anyway? Live-tweeting is, in essence, tweeting something that’s happening live. More specifically, it’s posting updates related to a specific event like a conference, often using a specific hashtag, for other attendees and those participating remotely.In sport, those who can’t watch or listen to the game tend to follow team hashtags, because they know they’ll get the important parts. While live-tweeting can’t replicate the feel and flow of a game, it can certainly inform the audience, and it also creates a basis for conversations related to the game in progress, while it is still taking place.The live tweeting experience affectsboth tweeting fans and those lurking on Twitter while watching the game. It also includes fans who use Twitter as a replacement for watching the game. It is also worth noting that the live-tweeting experience is intermittent. You do not need to be following the stream in real time to understand what is going on, though it is certainly helpful for large scale events. Users reading feeds after the fact would see peaks in the game, but they would also see fragmented conversations they knew nothing about, since live tweets tend to spur random side conversations.SoWHO LIVE TWEETS anyway? Obviously, fans or those whose interest has been peaked for that particular game, team or play. In terms of demographics, Twitter is most popular with young to middle-aged adults, and from personal experience, that’s who I tend to see live tweeting most often. Despite high fan identification levels, not everyone has adopted Twitter as an essential aspect of their performance of NHL fandom. Even those who have made it their main sport source still use it in coordination with other online and offline resources. Interestingly, I have noticed that evenfans who mainlyuse Twitter for their in-game experience because they don’t have access to a broadcast feed will revert to a real television set when possible. Of course, Twitter usage is still subject to issues related to class, accessibility, and the need for a technological understanding that goes beyond basic digital literacy. So how is it different from broadcasting? This is the question I asked myself as I was trying to come up with a new conceptual framework for understanding cultural citizenship in this context.
As David Rowe explains in his 2004 articles, live television sport is one of the key sites where cultural citizenship tensions have been played out, especially since the medium has become globalised. Indeed, TV is probably the most sensational and regular vehicle for conveying and communicating both global and national culture. And sport’s importance in national culture is highlighted by its choice as a value dissemination tool, says Rowe.Just like sport, I think Twitter could be described as a new form of “instantaneous representation” of a culture, power inequalities and all. In this context, I would say being a Twitter user make you a cultural citizen of Twitter. As a sport fan on Twitter, you a citizen not only of the sport culture but of the Twitter culture, and you can participate in and contribute to both at the same time. I would even go so far as to say that on Twitter, the participating members of a sport’s discourse are citizens of a separate, unique culture that blends new media and sport audience values.Several studies on social TV show that Twitter allows for audience increases where other forms of television have stagnated. This change in audience types has brought on a change in audience demands. This also means that Rowe’s criteria for gauging cultural citizenship frameworks in public broadcasters’ involvement in sport has changed. So let’s compare sports fandom in broadcasting and on Twitter using this lens.
First off, there’s access. Where traditional broadcastingrestricts viewer access, culturally, politically, socially, and economically, social media and Twitter allow some of these viewers to participate. Fans who didn’t have access to TV channels or web streams can now take to Twitter to participate in live sporting events, and that doesn’t even require a computer, just an Internet-capable phone. Enterprising fans could even subscribe to a team’s play-by-play Twitter feed by SMS, eliminating the need for mobile web access. Still, the medium restricts access for viewers who don’t have technological knowledge, time, or Internet access, amongst others. Many people tend to have smart devices these days, despite not having the income to afford them, so these technologies might allow sports media culture to be more accessible than ever before: a cellphone has become an expensive but excusable necessity, whereas owning a computer, television, or paying for cable or Internet service may not be. Plus, the simple fact that Twitter allows different voices to be heard makes it more accessible.But Twitter isn’t always reliable. During major breaking news events, the servers may become overwhelmed, and the platform becomes unstable. When the culture can’t be accessed by its members, it can’t be enacted or managed. Whether or not this has an impact on the culture or is simply a fact of the cultureremains to be seen. As the culture gains more citizens though, I can see this becoming an important issue. Where sport media consumers depended on broadcasting to provide cultural stability, sports media stability through Twitter doesn’t seem to require the stability of the medium, especially for those who consume sport media on multiple platforms. As Twitter has become an important aspect of the sports media culture for some citizens, maybe their only source, stability may become the key to the platform’s ability to influence the culture on a long-term basis.Certainly, Twitter’s success revolves around its ability to be innovative and provide unique information. But most importantly, Twitter allows the citizens of this culture to participate by producing media (as in, “citizen media”), thereby contributing to the culture and enabling others to grow with as well. That’s because the producers are often super fanswho are highly motivated to produce quality content. Twitter also has an economic advantage in that it doesn’t require much funding to participate. Many already have the tools they need, and that makes it free. Most importantly, Twitter allows people to differentiate themselves as fans, and to offer counter narratives to the dominant storylines.Twitter’s open and interactive ability allows for an immediate critique of its culture and the cultures it enables, such as sport fandom. It doesn’t discriminate against content type, just spam, which is not engaging in any way. Again, just like the issue of server reliability, spammers are increasingly accepted as a “fact of Twitter culture” and their existence is reluctantly tolerated. The diversity in the types of fans using Twitter allows for coverage of stories and issues that may not make it on traditional broadcasts. It also allows its cultural citizens to engage reflexively with sport as a significant cultural institution in its own right.
So what does this mean in terms of frameworks? It certainly seems like live tweeting mostly enhances the ability for fans to become citizens of the digital sports fandom culture. And just as for live broadcasting, the quality of the citizen being engaged varies.I think cultural citizenship requires a performance of values and identities that are deemed to be necessary for belonging to that culture. So fans are actually performing their fan identities on Twitter, striving to meet the expectations of their fellow fans based on their own, self-identified, fan identification, levels. Traditionally, performing an identity is tied to the creation of meaning and self-identity. But Hall and others argue that it is the transmission of meanings through this enactment that actually constructs those meanings and identities. This understanding of identity enactment emphasizes the constructionist nature of society, since it is the repetition of performative acts of fandom that helps perpetuate existing power relationships in sport fandom. Goffman also relates to Twitter performance in the deliberate and conscious expressions of a tweet which contributes to a certainimage that others may have of that tweeter, perhaps as a fan of a particular team. It also relates to the seemingly unintentional expressions that a tweet gives off, whichare equally as importantly because they provides cues for others to determine what kind of fan lies behind the mediated self that’s actively presentedon Twitter. Live tweeting is an interactive performance, much like an improvisational skit, where the traditional rules of performance don’t apply due to the instantaneous nature of the interaction and the self-monitoring skills that are needed for tweeters to change their self-presentation on the fly. They might do this to fit in with their projected fan identity or to distance themselves from other types of fans. Since most live tweets are reactions to external stimuli, on the ice or from other tweeters, this type of interaction can create a heightened level of connection or discord between fans, and that’s what, in my opinion, leads to the development of fan communities online and offline, and sub-cultures that sometimes grow beyond a simple sport fandom relationship.These new sub-cultures are much more performative and often less dependant on the traditional, visible markers of identity.Social networking services therefore allow for new kinds of social relationships to emerge and those might cut across traditional citizenship lines. This, to me, is where the difference lies between citizenship in a live tweeting fan culture and citizenship in a live sports broadcasting culture. The change is in the way citizenship is performed.
Therefore, by following other tweeters and having them follow back, fans using Twitter are not just performing their fan identities, they are also creating them, WHILE at the same time creating, performing, shaping and adding to the live-tweeting experience, both within their small fan sub-culture, and also on a platform-wide understanding of fandom. They are situating themselves within that context and experience, as citizens of the live tweeting, sports fandom, culture.Still, the frameworks I used to examine live tweeting throughout this presentation are but a slightly updated version of Rowe’s conceptualization for live broadcasting in 2004. So the question remains, if we can use the same frameworks,what does that say about tweeting? In other words, how does live-tweeting fit in to the broader conversation on cultural citizenship in this context, and do the differences in this new, tweeting citizen grow the conversation in the same or different directions?I don’t have the answers to these questions, but I do think that to find them, we need to realise that this culture whose citizens we are trying to define is itself dynamic and evolving, and therefore its impact is tough to gauge. Certainly, Twitter as a sport consumption tool is still a budding concept, and one many have yet to embrace, as fans or as scholars. At this point, I don’t think we have the tools or experience we need to be able to ascertain whether new frameworks are indeed necessary to understand cultural citizenship in the context of live tweeting and digital NHL fandom.