Our content strategy focuses on curating the most valuable, on-topic, novel, and interesting content for our audience from sources like client requests, alerts, and RSS feeds. We aim to post 10 tweets and 2-3 Facebook posts daily and use tools like Twitter lists, searches, and Facebook lists to optimize finding the best content sources. We then analyze the performance of different storylines, topics, and kinds of content.

1. Our Content Strategy Client Requests Alerts RSS Feeds What did our audience respond to on Twitter? What content is most important to share? Is this valuable, on-topic, novel and interesting to our audience? 10 Tweets per day 2-3 FB Posts per day Twitter Lists Twitter Searches Facebook Lists Optimize for best curation sources. What storylines and topics performed best? What kind of content worked best?